Category: Chalk Talk Thursday

How To Audit Your SEO Agency or Consultant in 7 Bulletproof Steps – Chalk Talk Thursday #8

Search engine optimization is one of the rare business areas where there are thousands of self proclaimed experts, but no central governing body that actual certifies it. And there never will be, because search engines have no incentives to encourage the industry.   Google made nearly $28.55 billion from AdWords ...

Understand How Websites Work in 5 Easy Steps: Chalk Talk #7

  As a business owner that’s constantly overwhelmed, how do you stay on top of how your website works? Understanding how the Internet works is essential to finding success managing a digital business. In this article, I’ll guide you through a simple explanation. Let’s say your on your cell-phone. You type ...

The 3 Core Link Building Strategies – Chalk Talk Thursday #6

Transcript:   [00:01] Hello. This is Shaheen over at WebUpon. This is episode number six of Chalk Talk Thursday. Today I wanted to cover the three core principles of link building. This applies to any business. I know there are hundreds of lists out there that cover all the various tactics, but I think at a macro...

How to Write Great Title Tags in 2019

Transcript: Hello, this is Shaheen over at WebUpon and this is episode number five of Chalk Talk Thursday. Today we’re going to cover something that I love, how to write really good, damn good title tags. As is my custom, I’m going to start off by talking about a little bit of the contention here ...

How to Leave Your Marketing Company (or 9 Things to Grab Before You Go) – Chalk Talk Thursday #4

It’s important that all business owners make sure that they have complete ownership of their site, social media accounts, ad tools, and any associated collateral. Unfortunately I’ve encountered many situations where business didn’t know what they did and didn’t own. This video will cover all t...

5 KPIs that Matter More Than Social Shares – Chalk Talk Thursday #3

A lot of people love social share data. It’s not as available as it used to be ever since Twitter dropped it off its roster, a lot of other people have basically responded in kind by limiting the information. StumbleUpon has gone the way of the dinosaurs as has Google Plus. Right now, if you type in a URL, you’...

Chalk Talk Thursday #2: How to Be First to Market With Content

What does it mean to be first to market? Well, the term means being the first to lay a foundational piece of a given area of the market that you’re working in. Simple, right? It’s a lot more complex than that, however, and in this Chalk Talk Thursday video, we’re going to give you some tips and guidance on how yo...

Chalk Talk Thursday #1: Beginner’s Guide to Advanced SEO

Understanding the basics of SEO is critical to becoming a successful digital marketer. But what about once you’ve moved past the basics? There are thousands of strategies you could learn in “advanced” SEO, and millions of niches which change how those strategies might apply.  Rather than try to dive into...