Moz Pricing Breakdown: What to Expect for Your SEO Budget

Moz pricing refers to the cost associated with using Moz’s suite of SEO tools and products, designed to help businesses improve their online presence through better search engine optimization.

Moz’s products, including Moz Pro and Moz Local, offer a range of features from keyword research to link building and local listing management.

Understanding how Moz’s pricing works is key to determining which plan aligns best with your business’s SEO needs and budget constraints.

Your investment in Moz Pro or Moz Local can significantly enhance your SEO efforts.

Moz Pro provides extensive tools to help with tracking rankings, auditing sites, and gaining insights into competitors’ strategies.

On the other hand, Moz Local helps businesses increase their local online visibility and manage their local SEO listings.

Seamless account management and customer support ensure users maximize the benefits of these tools.

Key Takeaways

  • Moz offers a tiered pricing model to fit various SEO needs and budgets.
  • The features and benefits of Moz Pro streamline keyword research and competitor analysis.
  • Moz Local focuses on amplifying your local SEO presence and maintaining accurate listings.

Overview of Moz Pricing

Moz Pricing Breakdown: What to Expect for Your SEO Budget

Before diving into the specific pricing options, understand that Moz offers a variety of SEO tools tailored to enhance your online visibility.

Their services are segmented into Moz Pro for robust SEO analytics and Moz Local for optimizing local search presence.

Moz Pro Subscription Options

Moz Pro provides you with a comprehensive suite of SEO tools. You can choose from several plans depending on the size of your business and your SEO needs:

  • Standard Plan: Ideal for beginners, offering essential tools and features.
  • Medium Plan: Best for small to medium businesses, with a balance of tools and features.
  • Large Plan: Suitable for larger businesses that require more expansive SEO campaigns.
  • Premium Plan: The most advanced plan, offering all features for high-scale operations.

Each tier includes a 30-day free trial to test the waters.

The price varies from plan to plan, often reflecting the number and sophistication of features included, such as keyword research tools, site crawls, and more.

Moz Local Pricing Structure

For those focusing on local SEO, Moz Local offers tools to maximize your visibility in local search results.

  • Lite Plan: Covers fundamental local listing management.
  • Preferred Plan: Includes advanced features like review management.
  • Elite Plan: Offers premium local SEO features for larger or multi-location businesses.

Local plans are typically charged annually, and discounts may be available for bundling with other Moz services or for multiple location subscriptions.

The investment in a local plan correlates with improved accuracy in listings and enhanced local search performance.

Moz Pro: Features and Benefits

Moz Pro is an all-inclusive SEO toolkit designed to help you increase traffic, rankings, and visibility across search engine results.

Providing robust tools for keyword research, site audits, and campaign management, it streamulates your SEO strategy with actionable insights.

Campaign Management and Tracking

With Moz Pro, you can manage and track the health of your campaigns effectively.

The platform enables you to monitor campaign performance, tailor your strategy with precision, and stay informed with automated alerts.

You’ll have access to powerful tracking tools that reveal your site’s visibility on the SERPs, alongside comprehensive PDF reports tailored for your campaigns.

Keyword Research and Optimization

The Keyword Explorer provides a competitive edge by offering thousands of keyword suggestions, complete with useful metrics such as search volume and keyword difficulty.

You’ll find SEO tools for keyword research and SERP feature data to optimize your pages for both national and local SEO efforts.

Moz Pro empowers you to identify and prioritize the best keywords for your strategy, making sure your content reaches your target audience.

Site Audit and Crawl Reports

Ensuring your site’s health is paramount, and the site audit feature digs deep to uncover issues that may be holding your site back from its full potential.

Regular site crawls scan for common SEO problems, provide actionable insights, and offer prioritized fixes.

You’ll receive alerts for urgent issues and can track your site’s improvement over time through clear, informative crawl reports, solidifying Moz Pro’s position as an indispensable part of your SEO toolkit.

Moz Local: Enhancing Local SEO Presence

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As you navigate the complexities of local SEO, Moz Local offers an effective suite of tools to improve your visibility on various platforms including Google, Foursquare, Apple Maps, and Waze.

These tools can help boost your business’s rankings by managing listings and monitoring reviews, ensuring your local SEO presence is both prominent and credible.

Reviews and Reputation Management

Moz Local assists you in building a strong reputation by streamlining reviews and feedback from multiple sources.

With an activity feed, you can monitor what clients are saying about your business and respond timely.

This centralization of feedback is crucial for maintaining your business’s reputation and can positively influence your local SEO rankings.

Listing Management Features

Your local SEO is bolstered by Moz Local’s robust listing management tools, which ensure that your business listings are consistent and accurate across data aggregators.

Key features like automated duplicate deletion process eliminate confusion for potential customers, while detailed listing reports give you insights into how you can further enhance your local presence.

Accurate listings help improve your business’s visibility to potential clients across key platforms, including Google and popular navigation apps like Waze and Apple Maps.

Research Tools for Competitor Analysis

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In the realm of SEO and competitive research, effective tools can give you an edge in understanding your competition.

Knowing where you stand in terms of page authority, domain authority, and search results is crucial for devising strategies that can improve your visibility in Google searches.

Link Explorer and MozBar

Moz Pro offers Link Explorer, a comprehensive tool that allows you to understand the backlink profile of your competitors.

By analyzing their links, you gain insight into their link research strategy and the quality of links that contribute to their page authority and domain authority.

The MozBar, a browser extension, further complements this by providing instant metrics about the sites you visit, displaying spam scores and other essential SEO data in real-time as you browse through search results.

  • Key Features:
    • View and analyze competitor backlinks
    • Assess domain and page authority levels
    • Instant spam score checks

Rank Tracker Insights

When it comes to rank tracking, having accurate and up-to-date data is vital for monitoring how your and your competitors’ keywords perform in search rankings.

Moz Pro’s Rank Tracker offers these insights, allowing you to detect even the slightest movements.

Through this tool, you can identify which keywords are performing well and understand the nuances of search results dynamics, essential for maintaining a competitive edge.

  • Benefits:
    • Track keyword rankings over time
    • Gain insights into competition’s keyword performance
    • Leveraging SEO research for strategic planning

Account Management and Customer Support

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Managing your MOZ subscription effectively ensures that you get the best value for your investment in SEO tools and support.

A core aspect of this management is understanding the variety of subscription plans and the customer service channels available to you.

Subscription Plans and User Access

MOZ offers a range of subscription plans tailored to meet different needs, from individual bloggers to large enterprises.

Each plan provides a different number of user seats, which determines how many individuals can access the account.

Whether you’re in the US, UK, or the rest of the world (ROW), there’s a standard plan suitable for your campaign needs. Ensure you select a plan that aligns with your requirements for user access and the scope of your SEO campaigns.

  • Standard Plan: Ideal for individuals or small teams just starting with SEO.
    • User Seats: Typically 1-3
    • Campaigns: Limited in number, suitable for small-scale efforts.
  • Director’s Plan: Designed for large teams with extensive SEO needs.
    • User Seats: Significantly more, accommodating larger teams.
    • Campaigns: Multiple and comprehensive, supporting extensive SEO strategies.

Customer Service Channels

MOZ is dedicated to providing excellent customer support. Whether you have a question regarding your subscription or need help with a technical issue, MOZ offers several support channels:

  • Email Support: Reach out directly using the dedicated support email. Expect knowledgeable and timely responses to your queries.
  • Live Chat: Accessible during business hours for immediate assistance from support staff.
  • Help Center: A comprehensive resource for self-service support, with articles and guides that cover common issues and instructions.

Moz Integrations and Updates

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Moz continually evolves, incorporating new features and updates to enhance your technical SEO capabilities and ensure you stay in tune with the latest search engine trends.

Social Media and Search Engine Updates

Moz keeps pace with the dynamic nature of search engines and social media.

For instance, when Bing updates its algorithm, Moz promptly reflects these changes in its tools, helping you maintain effective SEO strategies.

Similarly, through Facebook integration, Moz ensures that your social media presence benefits your overall SEO efforts by allowing you to measure and analyze the performance directly within the platform.

API Integrations for Scalability

With Moz API, you gain scalable API access to crucial SEO data.

This integration allows for seamless incorporation of Moz data into your own applications, tools, or services.

Whether you’re looking to automate keyword tracking, link analysis, or anything in between, Moz API empowers you with the flexibility to tailor your SEO solutions and extend the distribution of SEO insights across your organization or among your client base.

Frequently Asked Questions

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What is included in the Moz Pro free trial, and how long does it last?
You get access to all Moz Pro features during the 30-day trial period, including keyword tracking, site audits, and SEO insights.

How do Moz Local subscriptions work and what are the price points?
Moz Local offers plans for businesses of various sizes. Pricing starts at $129/year for the Essential plan, with more features available in higher tiers.

Can I get a discount on Moz subscriptions?
Occasionally, Moz offers discounts, especially for long-term commitments or during special promotions. Keep an eye on their website for potential savings.

What does the Moz Pro plan include that is particularly helpful for marketing clients?
The Pro plan includes the Keyword Explorer, Link Explorer, and Site Crawl. These provide deep SEO insights, competitive analysis, and targeted keyword lists important for your marketing campaigns.

How many user seats are available in Moz plans?
The standard Moz Pro plan includes two user seats, with additional seats available for purchase.

Are there any limits on keyword searches or campaigns?
Moz Pro’s Medium plan allows up to 15 campaigns, 150 keyword queries per month, and 30,000 pages to be crawled each week. Higher plans increase these numbers.

What are the advantages of MozBar Premium?
MozBar Premium provides real-time link metrics and page analysis, which can give you an edge in understanding and outperforming the competition.

Keyword Explorer150 queries per month
Link ExplorerAccess to link tracking lists
CampaignsUp to 15 with Medium plan
AlertsSEO alerts for URLs and growth
User Seats2 with option to purchase more


Can I monitor competitors’ pages and their growth?
Yes, with the Site Crawl feature and link tracking lists, you can track competitor’s URLs and gain insights into their growth and SEO strategies.