Guide to 2024 Pinterest Image Sizes: Optimize Your Pins for Maximum Engagement

Navigating the ever-evolving landscape of social media platforms is crucial for marketers, content creators, and businesses looking to enhance their online presence.

Pinterest, as a visual discovery engine, is particularly sensitive to the specifics of image presentation. As we step into 2024, understanding the optimal image sizes for Pinterest can significantly impact the visibility and engagement of pins. Adhering to the platform’s recommended image dimensions ensures that our content is displayed with the highest quality and retains its intended impact when viewed by users.

Our journey into Pinterest’s visual world starts with familiarizing ourselves with the latest image size guidelines that define how our images appear on users’ feeds, boards, and as promoted content. Image optimization strategies are key for maintaining the aesthetic and functional quality of our images, helping them to stand out in a crowded space. This includes knowing the correct aspect ratios for various pin types and ensuring our images are crisp and compelling. Moreover, a comparative image size analysis can give us insights into the performance of different image dimensions across various content types.

Key Takeaways

  • Adapting to recommended image sizes enhances pin quality.
  • Optimized images improve visibility and engagement.
  • Understanding size variations is crucial for content strategy.
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Recommended Pinterest Image Sizes

This table outlines the optimal dimensions and aspect ratios for various types of images on Pinterest, focusing on how to best present content for user engagement and visual clarity.


Image Type

Ideal Size (pixels)

Aspect Ratio

Square Pins

1000 x 1000


Portrait Pins

1000 x 1500


Landscape Pins

1500 x 1000


Infographics/Long Pins


1:2.1 or longer

Profile Picture

165 x 165


Board Covers

222 x 150


Understanding Pinterest Image Sizes

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When we talk about Pinterest image sizes, two critical factors to consider are aspect ratios and the dimensions of different types of Pins. Ensuring your images are optimized for these guidelines can make a significant difference in how they are displayed and engaged with by Pinterest users.

Aspect Ratios and Dimensions

It’s important for us to understand that Pinterest recommends using images with an aspect ratio of 2:3. This shape prevents images from getting truncated, allowing them to look their best on users’ feeds. Here are some specifics:

  • Square Pins: While not the recommended shape, we can use 1:1 aspect ratio square images. An ideal size is 1000 x 1000 pixels.
  • Portrait Pins: Pins taller than they are wide are often referred to as portrait pins, and the ideal dimension reflects a 2:3 aspect ratio. For example, 1000 x 1500 pixels.
  • Landscape Pins: Conversely, landscape images are wider than they are tall. If we choose this orientation, a 3:2 ratio is best, with an ideal size of 1500 x 1000 pixels.

Pin Types and Ideal Sizes

Different types of pins require different image sizes for the best performance:

  • Standard Pins: Most of our standard pins should follow the 2:3 aspect ratio, with the ideal size being 1000 x 1500 pixels.
  • Infographics and Long Pins: For detailed graphics or longer visuals that require more vertical space, we could use a taller aspect ratio, like 1:2.1 or longer. However, we should be mindful that very long images might get cut off in users’ feeds.
  • Square Pins: Though not as common, if we’re using square pins, we should aim for an image size of 1000 x 1000 pixels for optimal clarity and performance.

Specific Image Guidelines for Pinterest

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In this guide, we’ll focus on the optimal image sizes for Pinterest to ensure that your profile picture and board covers look their best on the platform, capturing attention and maintaining quality.

Profile Pictures

Your profile picture is your identity on Pinterest. It’s crucial that this image remains clear and recognizable even at smaller sizes. For profile photos, the recommended size is:

  • Aspect ratio: 1:1 (Square)
  • Recommended size: 165 x 165 pixels

It’s displayed at 32 x 32 pixels on the rest of Pinterest, so choosing an image that scales well is important.

Board Covers

For board covers, which set the tone for your Pinterest boards, it’s key to use an image that represents the board’s content and engages viewers. The optimal size for Pinterest board covers is:

  • Recommended size: 222 x 150 pixels

When selecting your cover image, make sure it is eye-catching and reflects the theme of your board. It should be noted that this is the display size, and you might want to upload a larger image to ensure it’s high-resolution.

Image Optimization Strategies

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In this section, we’ll focus on the critical factors that contribute to successful image optimization on Pinterest in 2024.

Our approach emphasizes both maintaining the integrity of the image and enhancing user engagement to achieve the best performance in social media marketing.

Maintaining Image Quality

When preparing images for Pinterest, we prioritize image quality to ensure that our content is both appealing and professional. This means:

  • Resolution: Always upload high-resolution images that are sharp and clear. Large, blurry images can detract from user experience and harm our branding efforts.
  • File Type: Utilize JPEGs for photographs and PNGs for graphics with transparency to maintain an optimal balance between quality and file size.

Enhancing Engagement

To enhance engagement, we employ strategies that attract users’ attention and encourage interactions, such as:

  • Visually Appealing Content: We create images that are not only on-brand but also compelling and engaging for the audience to increase visibility and engagement rate.
  • Informative Graphics: Include text overlays with concise, relevant information to give context and drive user action.

Comparative Image Size Analysis

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In this section, we’re examining how Pinterest’s image specifications stack up against those of other major social platforms. Our goal is to provide distinct comparisons to ensure our content is optimized for visibility and engagement.

Pinterest vs Other Social Platforms

Pinterest: Image sizes on this platform are unique but vital for businesses and creators looking to maximize their content’s reach. The standard Pinterest pin size is 1000 x 1500 pixels, which translates to an aspect ratio of 2:3.

Ideal for displaying products and ideas, pins should maintain this ratio to prevent being truncated by the platform’s algorithm.

  • Profile Picture: Recommended at 165 x 165 pixels.

Instagram: Known for its square posts, Instagram’s preferred image size is 1080 x 1080 pixels. This platform also supports horizontal and vertical posts, but for Instagram Stories and Reels, vertical images and videos sized at 1080 x 1920 pixels are best.

  • Profile Picture: 320 x 320 pixels.
  • Ads: These vary, but generally, a 1:1 square or a 4:5 vertical ratio is recommended.

Facebook: A versatile platform, Facebook supports a range of image sizes. For standard posts, 1200 x 630 pixels is ideal, while Facebook profile pictures should be at least 170 x 170 pixels on desktop.

  • Cover Photo: Optimized at 820 x 312 pixels.

LinkedIn: Tailored for professional engagement, LinkedIn recommends images sizes of 1200 x 628 pixels for standard posts. Your company logo and personal profile picture thrive when formatted to 300 x 300 pixels and 400 x 400 pixels, respectively.

  • Posts: Maintain an aspect ratio of 1.91:1 for link posts.

YouTube: Primarily a video platform, YouTube’s video display size is typically 1280 x 720 pixels. However, for profile pictures, known as channel icons, 800 x 800 pixels is the recommended size.

TikTok: As a platform centered around short-form video content, TikTok’s profile photo size is suggested at 200 x 200 pixels, and video content ideally follows a 9:16 aspect ratio.