Guide to 2024 Snapchat Image Sizes: Optimize Your Visual Content

Knowing the correct image sizes for Snapchat is vital for creating engaging content that resonates with your audience on the platform. Snapchat’s unique format and audience demand images that capture attention quickly and convey your message effectively.

In 2024, staying up-to-date with the platform’s specifications ensures that visual content appears crisp, avoiding pixelation or awkward cropping that can detract from the user experience. As digital marketers and content creators, we understand that the dimensions and aspect ratios for Snapchat must be optimized for both advertisements and organic posts.

It’s not just about getting the size right; it’s also about understanding how these sizes perform in comparison to other platforms and how they can be leveraged to work with Snapchat’s algorithms. Our images must adapt to various formats, including the traditional snap, stories, and sponsored content, to maximize visibility and engagement.

Key Takeaways

  • Utilize current Snapchat image sizes for optimal visual clarity.
  • Align content dimensions with other platforms for consistent branding.
  • Tailor image sizes to enhance algorithmic performance on Snapchat.
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Recommended Snapchat Image Sizes

Content Type

Dimensions (pixels)

Aspect Ratio

Profile Photo

320 x 320


Snapchat Stories

1080 x 1920


Snapchat Ads

1080 x 1920


Carousel and Card Image

1080 x 1920


Shared Image

1080 x 1920


Essential Snapchat Image Sizes

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Ensuring your Snapchat visuals are of the optimal size and aspect ratio is crucial to maintain image clarity and make a strong impression on viewers.

We’ve compiled a list of the essential Snapchat image sizes you need to know for 2024.

Profile Photo

  • Recommended Size: 320 x 320 pixels
  • Aspect Ratio: 1:1

Your profile photo is your Snapchat calling card. It appears as a circle, so it’s essential to center your image to avoid cropping out any important details.

Snapchat Stories

  • Recommended Size: 1080 x 1920 pixels
  • Aspect Ratio: 9:16

For stories, our recommendation is to use high-definition images that fill the entire mobile screen without any borders or unclear thumbnails, ensuring your audience enjoys the full visual experience.

Snapchat Ads

  • Story Ads Size: 1080 x 1920 pixels
  • Aspect Ratio: 9:16
  • Thumbnail Size for Ads: Varies, but a clear and crisp image following story ad sizing is optimal

For ads, adhering to the recommended story size guarantees your ad content is displayed as intended without any scaling or quality loss.

The thumbnail for your ad should be a compelling preview of your full story ad, prompting the viewer to swipe up for more.

Comparative Analysis With Other Platforms

In our guide, we compare Snapchat’s image sizes to those used on other prominent social media platforms. Understanding these differences is essential for effective cross-platform content strategy.

Instagram and Facebook

For Instagram, the profile picture size is harmonized at 320 x 320 pixels, which is slightly larger than Snapchat’s 192 x 192 pixels.

Instagram stories and Facebook stories require a resolution of 1080 x 1920 pixels, adhering to a 9:16 ratio that matches Snapchat’s story format.

However, the regular Instagram post size is typically 1080 x 1080 pixels for square posts, 1080 x 1350 pixels for portrait posts, and 1080 x 566 pixels for landscape posts.

Facebook’s cover photo size stands at 820 x 312 pixels for desktop and is larger than Snapchat’s geo-filter image size of 1080 x 1920 pixels.

It’s also important to note that the minimum size for Facebook’s cover photo on mobile is 640 x 360 pixels.

PlatformProfile PictureCover PhotoStory Image
Instagram320 x 320N/A1080 x 1920
Facebook170 x 170 (desktop), 128 x 128 (mobile)820 x 312 (desktop), 640 x 360 (mobile)1080 x 1920
Snapchat192 x 192N/A1080 x 1920

Twitter and LinkedIn

Twitter’s profile picture recommends a size of 400 x 400 pixels, which is considerably larger than what Snapchat offers.

The header or cover image size on Twitter should be 1500 x 500 pixels, allowing for broader and more detailed visuals compared to Snapchat’s narrow focus.

LinkedIn demands professional appeal with image sizes reflecting that credo.

A profile picture size of 400 x 400 pixels makes for a crisp display of professionalism, aligning closely with Twitter’s size but still larger than Instagram and Snapchat.

LinkedIn banner image sizes should be 1584 x 396 pixels, offering ample space to convey a corporate identity.

PlatformProfile PictureCover ImageVideo Size
Twitter400 x 4001500 x 500512MB max (for standard upload)
LinkedIn400 x 4001584 x 3965GB max

YouTube and TikTok

YouTube channel images demand distinction, with profile pictures at 800 x 800 pixels and the cover photo reaching 2560 x 1440 pixels.

The impressive span of YouTube’s cover image allows creators to communicate their brand narrative effectively.

TikTok does not emphasize profile and banner images heavily; the profile picture size is 200 x 200 pixels.

However, when it comes to video content, TikTok video size strictly adheres to a mobile-friendly format with a 9:16 aspect ratio, similar to Snapchat’s full-screen story content, with a recommended resolution of 1080 x 1920 pixels.

PlatformProfile PictureCover ImageVideo Size
YouTube800 x 8002560 x 1440Up to 128GB or 12 hours
TikTok200 x 200N/A1080 x 1920

Best Practices for Image Sizes

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When optimizing images for Snapchat, it’s crucial to understand the importance of aspect ratios and sharp resolution for engagement.

Aspect Ratios and Resolution

Aspect ratios for Snapchat images play a pivotal role in how content is displayed on devices.

For feed photos, we recommend using a 9:16 aspect ratio, which perfectly fits mobile screens in portrait mode.

High-resolution images are essential; therefore, aim for a minimum resolution of 1080 x 1920 pixels to ensure clarity and detail. Here’s a quick reference:

  • Story Ads: 1080 x 1920 pixels, 9:16 aspect ratio
  • Carousel and Card Image: 1080 x 1920 pixels, 9:16 aspect ratio
  • Shared Image: Minimally use 1080 x 1920 pixels for sharpness

Sticking to these sizes ensures that the images look professional and are fully optimized for the platform.

Engagement Through Visuals

We understand that engagement is a top priority on social media.

To maximize interaction with story ads or shared images, use high-quality visuals that grab attention.

Each image should convey a clear message and prompt the viewer to take action. For increased engagement:

  1. Use Bold Colors: Eye-catching visuals are more likely to stop users from scrolling past.
  2. Add Relevant Text: Concise and impactful text overlays can enhance the message.

Remember, cluttered or low-quality images can lead to lower engagement, so keep it clean and focused.

Optimizing for Platform Algorithms

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To effectively engage with the Snapchat algorithm, it’s crucial that we understand both the technical and strategic aspects of image optimization. This means knowing the ideal image sizes and how they interact with the platform’s content delivery mechanisms.

Understanding Image Impact

Snapchat requires specific image sizes for optimal display. For example, the general Snaps image size must be 1080px by 1920px, which is a 9:16 aspect ratio. Sticking to these dimensions ensures that our content appears crisp and clear on all devices. 

This is also crucial for Instagram grid posts, where images should maintain an aspect ratio of 1:1, or 1080px by 1080px, to fit perfectly within the grid without any unexpected cropping.

On platforms like Facebook and LinkedIn, the sizes vary for different placements. Facebook image sizes for ads, for instance, should be at least 1080px by 1080px, but may vary based on the ad format.

In comparison, LinkedIn stories require a 1080px by 1920px resolution, similar to Snapchat.

Google Business Profile image sizes are also important; profile photos should be 250px by 250px, and cover photos should be 1080px by 608px.

Algorithm-Friendly Content

Our marketing strategy must leverage these platform-specific requirements to increase visibility and engagement. By tailoring our content to fit Snapchat’s algorithm, we’re more likely to appear prominently in users’ feeds.

The content should not only be the right size but also engaging enough to prompt actions such as retweets on Twitter, which uses imagery differently with formats like the summary card.

We must also consider banner image size, as this impacts the first impression of our profile. A well-optimized banner, using the prescribed dimension of 1500px by 500px on Twitter, can drive engagement and strengthen our social media marketing efforts.

These tactics ensure our content aligns with platform algorithms, improving the chances that our target audience will see and interact with it. By focusing on these specifics, we tailor content that not only looks good but also aligns with what the platform algorithms favor, resulting in better performance and a stronger impact on our marketing objectives.