Guide to 2024 LinkedIn Advertising Image Sizes: Optimize Your Visuals for Impact

This table provides the dimensions and file specifics necessary for different LinkedIn ad formats to ensure they are optimized for clarity and engagement across various devices and scenarios.

 

LinkedIn Ad Format	Dimensions (Pixels)	Aspect Ratio
Profile Photo	400 x 400	1:1
Company Logo	300 x 300	1:1
Sponsored Content	1200 x 627	1.91:1
Carousel Ads	1080 x 1080 (each image)	1:1
Dynamic Ads (Spotlight)	Background: 300 x 250, Logo: 100 x 100	1.2:1 (Background), 1:1 (Logo)
Sponsored InMail	300 x 250	1.2:1
Lead Gen Forms	1200 x 627	1.91:1
Job Ads	300 x 250	1.2:1

Before we explore LinkedIn image sizes, it’s important to understand that adhering to the platform’s specific requirements for pixels and sizes ensures professional and attractive content display.

Pixels are the basic units of digital images, defining their resolution. For LinkedIn, image sizes are expressed in pixels and are critical for clarity and impact. A correct pixel count enhances visibility, while a poor count leads to blurred images.

The minimum size for a LinkedIn post image is 552 pixels wide, but for optimal display, we recommend using images that are at least 1200 pixels wide. Remember, images larger than the maximum size of 7680 x 4320 pixels may not be accepted, and the file size should not exceed 8MB.

Aspect ratio, the proportional relationship between an image’s width and height, is vital in maintaining visual consistency across different devices. LinkedIn supports various aspect ratios, but the most common for feed updates is 1.91:1. In other words, if an image is 1200 pixels wide, its height should be roughly 628 pixels to maintain this ratio.

For profile pictures, a square size with an aspect ratio of 1:1 is recommended, with minimum dimensions of 400 x 400 pixels.

By keeping these fundamentals in mind, we can create visually compelling and platform-optimized images for our LinkedIn advertising campaigns.

Effective LinkedIn advertising visuals are crucial for making a lasting impression. We’ll guide you through proper image sizing, ad format specificities, and optimization strategies to enhance audience engagement.

When setting up our LinkedIn company page or updating our profile, it’s vital to use high-quality images that represent our brand appropriately.

Our profile photo should be a PNG, JPG, or GIF file, ideally 400 x 400 pixels and no larger than 8MB.

For the company logo, a 300 x 300 pixels image works best, ensuring it is identifiable even at thumbnail size.

We must ensure our images are clear and professional, as they are often the first point of engagement with potential followers.

We explore LinkedIn’s diverse ad formats to target our desired audience effectively.

For a single image ad, we recommend a minimum size of 1200 x 627 pixels.

Carousel ads should consist of at least two cards with images sized at 1080 x 1080 pixels, a perfect square layout.

If we are incorporating video ads, ensuring they are less than 200 MB in size and in the aspect ratios between 9:16 and 16:9 is crucial.

Sticking to these specifications allows us to convey our message seamlessly across LinkedIn’s platform.

To maximize audience engagement with our ads, we strategically optimize our visuals.

We aim for a balance between file size and image quality, ensuring fast load times without compromising on clarity.

Vibrant colors and legible text on images can increase the viewer’s interest and interaction.

Continuous A/B testing of different visuals helps us understand what resonates best with our audience and can improve the performance of our LinkedIn ads.

In our comprehensive guide for LinkedIn advertising in 2024, we focus on ensuring ad images are perfectly tailored to different types of ads. Adhering to the specified image sizes and formats will enhance ad performance and audience engagement.

For Sponsored Content and Carousel Ads, it’s essential to use high-resolution images for clarity across devices.

• Single Image Ads: 1200 x 627 pixels is optimal.
• Carousel Posts: Each image within a carousel should maintain a 1080 x 1080 pixels size for uniformity.

Images should be in PNG or JPG format, and we suggest keeping file sizes below 5MB to prevent loading issues.

Dynamic Ads and Sponsored InMail require images that capture attention while providing clear branding.

• Dynamic Ads (Spotlight Ads): Use a 100 x 100 pixels image for your company logo. For the background, a 300 x 250 pixels image works best.
• Sponsored InMail: The banner image size should be 300 x 250 pixels, placed at the top of the email to immediately grab the reader’s attention.

Keep image text concise; remember that less is more when it comes to conveying your message within these smaller formats.

Lastly, for Lead Gen Forms and Job Ads, visual clarity in images conveys professionalism and draws in potential leads and applicants.

• Lead Gen Forms: A 1200 x 627 pixels banner image will help your form stand out.
• Job Ads: Require a 300 x 250 pixels logo size to maintain brand consistency across your postings.

When creating LinkedIn ads, visuals are paramount to attract and maintain viewer engagement.

Ensure every image is optimized for LinkedIn’s platform to prevent pixelated graphics, as this can deter users from engaging with your content.

Image Size: Select an image size that complements your ad format. For Sponsored Content, we recommend using images with a resolution of at least 1200×627 pixels for optimal clarity.

Make sure your image is sized to the recommended specifications before download to prevent automatic adjustments that could degrade quality.

File Type: Use high-quality JPG or PNG files for your visuals. Our experience has shown that these file types maintain quality after upload and are more likely to be displayed correctly across different devices.

• Quality: Always download and review your visual on various devices to ensure it maintains quality and that text is legible.
• Relevance: Visuals must be directly related to your brand and the message of your ad to enhance brand awareness and support your conversion goals.
• Calls-to-Action (CTA): Include a clear and compelling CTA within your visual. This can be a simple button or text prompt that stands out and encourages viewers to take the next step.

Incorporating these best practices into your LinkedIn ad strategy can help increase the effectiveness of your campaigns. Our goal is to sharpen brand awareness and ultimately drive higher conversion rates through captivating and clear visuals that resonate with our target audience.