Guide to 2024 LinkedIn Advertising Image Sizes: Optimize Your Visuals for Impact

Understanding the proper image sizes for LinkedIn advertising is crucial for creating impactful and engaging ads on the platform.

In the dynamic digital landscape of 2024, LinkedIn continues to stand as a foremost professional network, making it a valuable space for brands to connect with their target audience. Crafting visually appealing and dimensionally optimized images for your LinkedIn adverts ensures that your message is conveyed effectively. This results in better campaign performance and audience retention.

As we venture into the depths of LinkedIn advertising, it is important to recognize the importance of adhering to platform-specific image guidelines. Each social media platform has its own set of rules and best practices, and LinkedIn is no exception. For advertisements to resonate with the professional community on LinkedIn, the visual elements must be meticulously designed. This implies knowing the exact dimensions for various ad formats, from Sponsored Content to Message Ads, as well as understanding the nuances that make visuals on this network stand out.

Key Takeaways

  • Properly sized images are integral for successful LinkedIn advertising campaigns.
  • LinkedIn’s specific image guidelines help ensure that ads look professional and grab attention.
  • Familiarity with updated LinkedIn image size requirements will enhance ad effectiveness.
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Recommended LinkedIn Ads Image Sizes

LinkedIn Ad Format

Dimensions (Pixels)

Aspect Ratio

Profile Photo

400 x 400


Company Logo

300 x 300


Sponsored Content

1200 x 627


Carousel Ads

1080 x 1080 (each image)


Dynamic Ads

Background: 300 x 250,
Logo: 100 x 100

1.2:1 (Background),
1:1 (Logo)

Sponsored InMail

300 x 250


Lead Gen Forms

1200 x 627


Job Ads

300 x 250


Fundamentals of LinkedIn Image Sizes

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Before we explore LinkedIn image sizes, it’s important to understand that adhering to the platform’s specific requirements for pixels and sizes ensures professional and attractive content display.

Understanding Pixels and Sizes

Pixels are the basic units of digital images, defining their resolution. For LinkedIn, image sizes are expressed in pixels and are critical for clarity and impact. A correct pixel count enhances visibility, while a poor count leads to blurred images.

The minimum size for a LinkedIn post image is 552 pixels wide, but for optimal display, we recommend using images that are at least 1200 pixels wide. Remember, images larger than the maximum size of 7680 x 4320 pixels may not be accepted, and the file size should not exceed 8MB.

Importance of Aspect Ratio

Aspect ratio, the proportional relationship between an image’s width and height, is vital in maintaining visual consistency across different devices. LinkedIn supports various aspect ratios, but the most common for feed updates is 1.91:1. In other words, if an image is 1200 pixels wide, its height should be roughly 628 pixels to maintain this ratio.

For profile pictures, a square size with an aspect ratio of 1:1 is recommended, with minimum dimensions of 400 x 400 pixels.

By keeping these fundamentals in mind, we can create visually compelling and platform-optimized images for our LinkedIn advertising campaigns.

LinkedIn Advertising Visuals

Effective LinkedIn advertising visuals are crucial for making a lasting impression. We’ll guide you through proper image sizing, ad format specificities, and optimization strategies to enhance audience engagement.

Profile and Company Page Essentials

When setting up our LinkedIn company page or updating our profile, it’s vital to use high-quality images that represent our brand appropriately.

Our profile photo should be a PNG, JPG, or GIF file, ideally 400 x 400 pixels and no larger than 8MB.

For the company logo, a 300 x 300 pixels image works best, ensuring it is identifiable even at thumbnail size.

We must ensure our images are clear and professional, as they are often the first point of engagement with potential followers.

Ad Format Specifications

We explore LinkedIn’s diverse ad formats to target our desired audience effectively.

For a single image ad, we recommend a minimum size of 1200 x 627 pixels.

Carousel ads should consist of at least two cards with images sized at 1080 x 1080 pixels, a perfect square layout.

If we are incorporating video ads, ensuring they are less than 200 MB in size and in the aspect ratios between 9:16 and 16:9 is crucial.

Sticking to these specifications allows us to convey our message seamlessly across LinkedIn’s platform.

Optimizing Images for Audience Engagement

To maximize audience engagement with our ads, we strategically optimize our visuals.

We aim for a balance between file size and image quality, ensuring fast load times without compromising on clarity.

Vibrant colors and legible text on images can increase the viewer’s interest and interaction.

Continuous A/B testing of different visuals helps us understand what resonates best with our audience and can improve the performance of our LinkedIn ads.

Detailed Ad Image Guidelines

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In our comprehensive guide for LinkedIn advertising in 2024, we focus on ensuring ad images are perfectly tailored to different types of ads. Adhering to the specified image sizes and formats will enhance ad performance and audience engagement.

Sponsored Content and Carousels

For Sponsored Content and Carousel Ads, it’s essential to use high-resolution images for clarity across devices.

  • Single Image Ads: 1200 x 627 pixels is optimal.
  • Carousel Posts: Each image within a carousel should maintain a 1080 x 1080 pixels size for uniformity.

Images should be in PNG or JPG format, and we suggest keeping file sizes below 5MB to prevent loading issues.

Dynamic Ads and Sponsored InMail

Dynamic Ads and Sponsored InMail require images that capture attention while providing clear branding.

  • Dynamic Ads (Spotlight Ads): Use a 100 x 100 pixels image for your company logo. For the background, a 300 x 250 pixels image works best.
  • Sponsored InMail: The banner image size should be 300 x 250 pixels, placed at the top of the email to immediately grab the reader’s attention.

Keep image text concise; remember that less is more when it comes to conveying your message within these smaller formats.

Lead Gen and Job Ads

Lastly, for Lead Gen Forms and Job Ads, visual clarity in images conveys professionalism and draws in potential leads and applicants.

  • Lead Gen Forms: A 1200 x 627 pixels banner image will help your form stand out.
  • Job Ads: Require a 300 x 250 pixels logo size to maintain brand consistency across your postings.

Best Practices for LinkedIn Ad Visuals

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When creating LinkedIn ads, visuals are paramount to attract and maintain viewer engagement.

Ensure every image is optimized for LinkedIn’s platform to prevent pixelated graphics, as this can deter users from engaging with your content.

Image Size: Select an image size that complements your ad format. For Sponsored Content, we recommend using images with a resolution of at least 1200×627 pixels for optimal clarity.

Make sure your image is sized to the recommended specifications before download to prevent automatic adjustments that could degrade quality.

File Type: Use high-quality JPG or PNG files for your visuals. Our experience has shown that these file types maintain quality after upload and are more likely to be displayed correctly across different devices.

  • Quality: Always download and review your visual on various devices to ensure it maintains quality and that text is legible.
  • Relevance: Visuals must be directly related to your brand and the message of your ad to enhance brand awareness and support your conversion goals.
  • Calls-to-Action (CTA): Include a clear and compelling CTA within your visual. This can be a simple button or text prompt that stands out and encourages viewers to take the next step.

Incorporating these best practices into your LinkedIn ad strategy can help increase the effectiveness of your campaigns. Our goal is to sharpen brand awareness and ultimately drive higher conversion rates through captivating and clear visuals that resonate with our target audience.