Guide to 2024 X Advertising Image Sizes:
Optimal Dimensions for Engagement

With the rebrand of Twitter to “X” in 2024, advertisers need to stay up-to-date with the platform’s requirements, particularly regarding image sizes for ads.

An effective visual strategy is key to audience engagement, and understanding the proper dimensions ensures that ads are attractive and effective. Given how fast-paced the social media landscape is, staying informed about these specifications is not just helpful—it’s critical for marketing success.

As a platform, X continues to evolve, offering more advanced features and tools for marketers to leverage. This includes a variety of ad formats, each with their own specific image size guidelines. Knowing these guidelines helps in creating high-quality content that is optimized for visibility and engagement. Whether it’s for a promoted tweet, an in-stream video, or any other ad format, being precise with image dimensions can make a considerable difference in the campaign’s performance.

Key Takeaways

  • Proper ad image sizing on X enhances visual engagement.
  • Updated image size knowledge is crucial for effective ad campaigns.
  • Different ad formats on X require unique image dimensions.
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Understanding X Advertising Image Sizes

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The key to effective visual marketing on 2024 X is understanding the specific image size requirements for various elements. We’ll guide you through the correct sizes and formats to ensure your visuals are displayed at their best.

Profile Photo Guidelines

For your profile photo, aim for a minimum width of 400 pixels and a maximum width of 800 pixels. The aspect ratio should be 1:1 to ensure a perfect square. We recommend using a .png or .jpg format for optimal clarity.

Header Photo Advice

The header photo should have a landscape orientation to fit the required space. A size of 1500×500 pixels is ideal, maintaining an aspect ratio of 3:1. Both .png and .jpg formats are supported, and AI tools are available to assist in creating compelling header images.

In-Stream Photo Specifications

When posting in-stream photos, we suggest using sizes of 1600×900 pixels for a landscape orientation, 900×1600 pixels for portrait, or 900×900 pixels for a square image, all ensuring an optimal aspect ratio of 16:9, 9:16, or 1:1 respectively. Make use of thumbnail sizes to preview your images effectively.

Ad Image Requirements

For ad images, there are several formats to consider, such as the summary card. Use a card validator to check your images. Ads should be wide enough for an impactful visual presence, with a recommended minimum width of 800 pixels. Include relevant hashtags and make sure that retweets maintain image visibility.

Card Image Insights

Card images showcase the original, creative technology and innovation of your brand. These images should maintain an aspect ratio of 1.91:1 with a minimum width of 800 pixels and a maximum width of 1200 pixels. Formats supported include .jpg and .png, and leveraging AI expertise can help optimize these visuals.

General Format and Size Tips

  • JPG or PNG: These are the best format options for all types of images on 2024 X.
  • Aspect Ratios: Keep to the recommended ratios for each image type to avoid cropping issues.
  • Resolution: High-resolution images will look better, especially on high-definition screens.
  • Always ensure your most important visual content is centered to cater for the various cropping across devices.