Guide to 2024 LinkedIn Image Sizes: Optimize Your Profile and Posts

As the digital landscape continues to evolve, LinkedIn remains an invaluable platform for professionals looking to establish and grow their digital presence.

In 2024, the importance of utilizing optimal image sizes on LinkedIn cannot be overstated, as visual content significantly impacts how profiles and company pages are perceived by other users. With every update, LinkedIn has specific image size recommendations that ensure your visuals are displayed clearly and effectively across varying devices.

Navigating the myriad of image dimensions for each type of LinkedIn photo, including profile pictures, banner images, post photos, and company logos, can be complex. Adhering to LinkedIn’s image guidelines is essential, not only to maintain image quality across devices but also to facilitate a cohesive brand experience.

Ensuring that your visuals are optimized for engagement involves more than just selecting the right picture; being mindful of the latest specifications plays a crucial role in helping you stand out in a crowded professional marketplace.

Key Takeaways

  • Adapting to LinkedIn’s current image size recommendations is crucial for profile optimization in 2024.
  • Consistency in visual quality and branding across different devices enhances user engagement.
  • Staying updated with LinkedIn guidelines ensures your visual content makes the right impact.
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Recommended LinkedIn Image Size Specifications

This table should help you ensure that all your LinkedIn visuals are optimized for clarity and engagement, maintaining a professional appearance across devices.


Type of Image

Dimensions (pixels)

Aspect Ratio

Profile Photo

400 x 400



1584 x 396


Company Logo

300 x 300


Cover Photo

1128 x 191


Post Image (Square)

1200 x 1200


Post Image (Horizontal)

1200 x 628


Article Cover

744 x 400


Video Thumbnail

640 x 360



1080 x 1080


Company Logo (Updates)

100 x 100


Thumbnail (Link Shares)

1200 x 627


Shared Image

1104 x 736


LinkedIn Ads (Sponsored Content)

1200 x 628


Carousel Ads

1080 x 1080


Portrait Images

800 x 1200


Essential LinkedIn Image Sizes for 2024

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Knowing the right LinkedIn image sizes for 2024 is crucial for maintaining a professional and engaging presence on the platform. These dimensions directly impact how your images are displayed and perceived by your audience.

Profile Essentials

  • Profile Photo: This is your first impression on LinkedIn. It should be 400 x 400 pixels but can be larger as long as it maintains a 1:1 aspect ratio.
  • Banner: Your profile banner should be 1584 x 396 pixels. This is the background image at the top of your profile and offers a large canvas to showcase more about you.

Company Page Requirements

  • Logo: A standard company logo should be 300 x 300 pixels, maintaining a 1:1 aspect ratio for clear visibility.
  • Cover Photo: The recommended size for a company cover photo, which is the page’s banner, is 1128 x 191 pixels. It’s a wider space to display brand images.

Content Types and Dimensions

  • Post Image: When sharing an image in a post, aim for 1200 x 1200 pixels for square layouts and 1200 x 628 pixels for horizontal images to ensure compatibility on all devices.
  • Article Cover: High-quality articles should have cover images sized at 744 x 400 pixels to be displayed correctly.
  • Video Posts: Videos on LinkedIn are best uploaded with an aspect ratio of 1:2.4 to 2.4:1. The recommended pixels for a video thumbnail is 640 x 360 pixels.
  • Carousel: Each image in a carousel post should be 1080 x 1080 pixels, which will appear square on users’ feeds.
  • Company Logo: On the company page, the logo used in updates should be 100 x 100 pixels for clear definition in small spaces.
  • Thumbnail: For shared links, the thumbnail image should be 1200 x 627 pixels to be visible and clear within the feed.

Optimizing Visuals for Engagement

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When crafting visuals for LinkedIn, we must focus on the balance between eye-catching imagery and maintaining professional standards. High-quality, properly formatted images lead to better engagement and reinforce our brand image.

Ensuring Image Quality

We always aim for high-resolution images considering LinkedIn’s professional environment.

The optimal resolution for LinkedIn images is at least 552 pixels wide to display effectively on the feed without blurring.

On desktop, images can be displayed at a larger size, so we recommend using images that are at least 1042 x 586 pixels for rich content display.

Additionally, it’s critical to keep the file size below 5MB to ensure quick loading times, which retains user attention.

  • Profile Picture: 400 x 400 pixels
  • Cover Image: 1584 x 396 pixels
  • Shared Image: 1104 x 736 pixels
  • Article Cover: 1200 x 627 pixels
  • Company Logo: 300 x 300 pixels

Using the Right Formats

The right image format is essential for quality and engagement.

We use JPEG for photos due to its balance of quality and file size.

For graphics with text or icons, we prefer PNG, as it supports transparency and details stay sharp.

GIFs are suitable for short animations, promoting engagement; however, their use should align with the professional tone of our brand.

We ensure that our visuals reflect our message with clarity—both the visual content itself and its purpose need to be crystal clear to our audience.

LinkedIn Image Guidelines Across Devices

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When considering the upload size for images on LinkedIn, it’s crucial to recognize the variations between mobile and desktop displays.

As we guide you through the optimal image sizes for different devices, remember that a responsive approach is essential for maintaining a professional appearance across all viewer experiences.

Mobile vs. Desktop Considerations

Responsive Design: LinkedIn’s platform automatically adjusts your images to fit different screen sizes.

For your LinkedIn Profile, this means that your profile image should be a square for maximum compatibility. The recommended size is 400 x 400 pixels. Larger images will be resized to fit this dimension.

Profile Headers: The banner image on your personal profile plays a significant role in your personal branding. On desktop, a size of 1584 x 396 pixels is recommended. When viewed on a mobile device, the sides are cropped, so ensure key elements are centered.

LinkedIn Ads: When creating ads, it’s important to be mindful of how they’ll look on various devices.

For sponsored content, use an aspect ratio of 1.91:1 for optimal responsiveness. For instance, 1200 x 628 pixels works well.

For Carousel Ads, images should be 1080 x 1080 pixels.

Portrait Images: If your content includes portrait images, aim for an upload size of 800 x 1200 pixels to maintain clarity on both desktop and mobile. This size keeps your images sharp and professional on all devices.

Creating a Cohesive Brand Experience

In the current social media landscape, maintaining a unified brand experience through consistent visual touchpoints is crucial. This ensures that our brand is instantly recognizable across various platforms.

Consistency Across Platforms

When we design our social media images, it’s imperative to use consistent brand elements like logos, colors, and typography. This helps in reinforcing our brand identity regardless of where our audience encounters our content.

Here are specific image sizes tailored for each platform to optimize our brand’s visual presence:

  • LinkedIn Image Sizes

    • Profile Picture: 400 x 400 pixels
    • Cover Image: 1584 x 396 pixels
    • Post Image: 1200 x 1200 (square) or 1080 x 1350 (portrait)
    • Link Post: 1200 x 627 pixels
  • Instagram Image Size

    • Profile Picture: 110 x 110 pixels
    • Square Post: 1080 x 1080 pixels
    • Portrait Post: 1080 x 1350 pixels
    • Stories: 1080 x 1920 pixels
    • Instagram Ads: Vary based on the ad type, generally following the dimensions of posts and stories.
  • Facebook Image Size

    • Profile Picture: 170 x 170 pixels on desktop, 128 x 128 on smartphones
    • Cover Photo: 820 x 312 pixels on desktop, 640 x 360 pixels on smartphones
    • Post Image: 1200 x 630 pixels
  • Twitter Image Sizes

    • Profile Photo: 400 x 400 pixels
    • Header Photo: 1500 x 500 pixels
    • In-Stream Photo: 1600 x 900 pixels
  • YouTube Image Sizes

    • Profile Picture: 800 x 800 pixels
    • Channel Cover: 2560 x 1440 pixels
    • Video Thumbnail: 1280 x 720 pixels
  • Pinterest Image Sizes

    • Profile Picture: 165 x 165 pixels
    • Pin Size: 1000 x 1500 pixels

To foster brand recognition, our visuals for platforms like InstagramFacebook, and Pinterest should not only align with these dimensions but also translate our brand’s essence.

For sponsored content, like Instagram Ads, adhering to recommended image specs is just as important for maintaining a quality user experience.

Our approach to Social Media Images should focus on creating a consistent feel that reflects our brand’s character, making adjustments for each platform’s unique format.

Using tools like templates and guidelines can streamline the creation process, ensuring we uphold a high standard for our brand’s visual narrative.