Best Ecommerce Website Builders: Choosing the Top Platforms for Online Stores

In the dynamic world of digital commerce, choosing the right ecommerce website builder is a critical step for the success of our business. With the right tools, we can create an online storefront that not only looks great but also provides a seamless shopping experience for our customers. Considering essential ecommerce features and advanced tools is paramount in creating an effective online presence that can scale with our growing needs.

From design customization to pricing plans and customer support, attention to detail can make or break our venture into online sales. As we evaluate popular ecommerce website builders, we factor in their ability to integrate with other tools and services that enhance our store’s functionality. Moreover, preparing for the launch and ongoing growth of our online store necessitates a builder that aligns with our vision and business model.

Key Takeaways

  • Selecting the right website builder is fundamental for ecommerce success.
  • Essential features and advanced integrations are key considerations.
  • Support, pricing, and scalability influence long-term business growth.

Understanding Ecommerce Website Builders

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When selecting an ecommerce website builder, it is crucial to consider the key features that align with your business goals and assess whether a hosted or self-hosted platform fits your technical capabilities and resource availability.

Key Features of Top Website Builders

The top ecommerce website builders provide a range of essential features designed to help you create and manage an online store effectively. Drag-and-drop builders are a core component, as they allow us to easily construct and customize web pages without the need for coding skills. A comprehensive online store builder should offer the following:

  • Responsive templates: ensuring your site is optimized for mobile, tablet, and desktop.
  • Product management: tools to add, edit, and organize products seamlessly.
  • SEO capabilities: features to help your site rank well in search engine results.
  • Payment gateway options: integration with various methods for receiving payments.
  • Customer service: robust support for when you encounter any issues.

Deciding Between Hosted and Self-Hosted Options

When choosing a platform, we must decide between hosted and self-hosted ecommerce website builders. Hosted solutions provide us with an all-in-one package, where hosting and technical maintenance are managed by the service provider. These platforms, like Shopify, are user-friendly and offer extensive support, making them ideal for business owners who prefer a hands-off approach to the technical aspects of their ecommerce site.

On the other hand, self-hosted platforms such as WooCommerce for WordPress, require us to find our own hosting services and take on the responsibility for maintenance and security. While this allows for greater customization and control, it also demands a higher level of technical proficiency. It’s important to weigh these factors carefully to choose a solution that best meets the specific needs of our business.

Popular Ecommerce Website Builders Reviewed

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When evaluating the top ecommerce website builders, we look for robust design capabilities, a wide range of templates, and extensive customization options that can help businesses build a strong online presence.


Wix is renowned for its simple drag-and-drop interface, which allows us to create a personalized e-commerce site with ease. Their platforms come with a variety of templates that are stylish and fully customizable. We can also appreciate their customization options that empower businesses to craft unique user experiences without deep technical know-how.


Shopify stands out as a particularly dedicated e-commerce website builder, offering a host of specialized tools geared towards online sales. With Shopify, we acquire access to an extensive collection of professional themes, all designed to help enhance our store’s design. Their comprehensive toolkit makes it possible to thoroughly tailor the site’s functionality to our e-commerce needs.


Squarespace is recognized for their sleek and sophisticated templates, which are particularly well-suited for businesses that prioritize aesthetics and design. We can take advantage of their exemplary design interface to craft websites that are not only visually appealing but also functional. The customizable options they provide grant us ample creative freedom for brand-centric site construction.


BigCommerce is a powerhouse when handling high-volume sales, facilitating us to scale our business efficiently. They offer a suite of customization options that rival their competitors, backed by robust back-end capabilities that support complex operations. eCommerce sites powered by BigCommerce can be heavily customized to meet specific business requirements, with a strong focus on growth and scalability.

Essential Ecommerce Features

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When evaluating ecommerce platforms, it’s crucial to consider certain features that directly impact the management of your store and the customer experience. These include effective inventory management, diverse payment processing options, and robust marketing and SEO tools.

Inventory Management

Our ecommerce success hinges on efficient inventory management; we need a system that seamlessly tracks products across various channels. This should include real-time updates to reflect stock levels—preventing overselling—and automated alerts for low inventory. Tools that support bulk product uploads and edits save us considerable time. For instance, platforms like Shopify offer robust inventory tracking that integrates with our orders and shipping systems.

Payment Processing Options

A diverse range of payment processing options is essential for catering to different customer preferences. A good ecommerce website builder should provide integration with leading payment gateways such as PayPal, Stripe, and Shopify Payments. This allows us to accept credit cards, digital wallets like Apple Pay, and other payment methods. Ensuring secure and flexible payment options can improve checkout conversion rates.

Marketing and SEO Tools

Effective ecommerce platforms should include marketing and SEO tools to enhance our store’s visibility and reach. Tools for email marketing and creating discounts can drive sales and customer loyalty. As for SEO, clear, strategically tailored product descriptions help improve our search engine rankings. In addition, access to analytics helps us monitor the effectiveness of marketing campaigns and refine strategies for better engagement and ROI.

Advanced Ecommerce Tools and Integrations

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When selecting an ecommerce website builder, we consider not only the platform’s ease of use but also its ability to integrate advanced tools. These tools are crucial for expanding functionality and ensuring our online store operates efficiently, from enhancing our product offerings to streamlining our operations.

Apps and Plugins

We meticulously choose apps and plugins that align with our store’s needs, focusing on those that aid in enhancing product visuals, optimizing checkout processes, and personalizing the shopping experience. For instance, high-quality dropshipping plugins can simplify our product sourcing and fulfillment process. On the payment front, we prioritize integrating robust payment processors to ensure a secure and seamless transaction for our customers.

Third-Party Integrations

Integrating with third-party platforms is essential for us to maximize our store’s capabilities. We leverage social media integrations, allowing us to tap into vast audiences on platforms like Instagram and Facebook. Moreover, connecting our store with marketplaces such as Amazon extends our reach and simplifies managing our product listings and sales channels. For shipping, we integrate with reliable carriers to offer our customers various shipping options and real-time tracking.

Design and Customization

In the landscape of e-commerce, we see two pivotal tools for website building: themes that provide design flexibility and advanced customization options through coding. These aspects are essential for an online store’s success as they determine user experience and brand representation.

Themes and Design Flexibility

We choose from a variety of themes that set the visual tone for our online store, considering the brand image we want to convey. These themes should be responsive, adapting smoothly to different devices and screen sizes. Notably, a development model for web design elements suggests the integration of mass customization during the design phase, emphasizing the importance of adaptable templates that cater to customer preferences.

When assessing the design flexibility, we look for a drag-and-drop editor. This tool enables us to revamp layouts, adjust font styles, and alter color schemes without requiring extensive coding knowledge. It’s about empowering us to make real-time changes and instant visual enhancements.

Customization through Code

At times, the presets offered by themes might not suffice, leading us to tailor our designs more intricately. With the capability of customization through code, we gain the ability to fine-tune the aesthetic and functional elements. Resources like determinants of successful website design guide us in implementing code-level customizations effectively, which can cover anything from interactive features to subscription forms.

It’s critical that we have access to customization options that allow for HTML, CSS, and JavaScript alterations. This not only enhances the design but also provides a level of uniqueness and functionality that might be necessary to stand out in a crowded e-commerce space.

By embracing both themes and direct coding, we create a website that is as unique and dynamic as the products we sell.

Pricing and Plans

We’ll help you understand that investing in the right e-commerce website builder is essential for your online success. It’s crucial to consider both up-front and long-term expenses, from monthly subscriptions to transaction fees.

Understanding the Cost of Ownership

Before committing to an e-commerce platform, we need to look beyond the sticker price. The true cost of ownership extends over time and is affected by various factors including additional transaction fees and the need to upgrade or add features as our business grows. It’s not just about finding the most affordable option; it’s about understanding what we get for our money.

  • Initial Costs: Hosting, domain registration, and any one-time purchases for themes or custom designs.
  • Recurring Costs: Monthly or annual plan fees, which may escalate if we exceed certain thresholds like storage or bandwidth.
  • Transaction Fees: Some platforms charge a fee per sale, which can add up, especially if we’re working with slim margins.
  • Add-ons and Integrations: Costs associated with third-party services or plugins that extend the functionality of our store.

Comparing Shop Plans

When comparing plans, it’s important to balance the features we need with what we’re willing to pay. We’ll typically encounter a spectrum stretching from basic starter packages to comprehensive business elite plans.

  • Basic Plan: Aimed at those just starting out, offering essential features like product listings, basic analytics, and community support. Prices are often attractive, but watch out for high transaction fees.
  • Business Plan: Targets growing businesses, offering better transaction rates, more robust analytics, additional marketing tools, and sometimes even lowered transaction fees.
  • Business Elite Plan: Designed for large-scale operations, these plans offer extensive customization, advanced reporting, priority support, and sometimes even zero transaction fees.

Each step up in plan tiers generally corresponds with an increase in cost, but also with a decrease in transaction fees and an increase in features. It’s important to note that while higher-tier plans cost more up front, the decreased transaction fees can potentially save us money on every sale, particularly as our sales volume grows.

Customer Support and Resources

When assessing the best ecommerce website builders, we emphasize the importance of robust customer support and an array of resources. These elements are crucial because they directly influence a business’s ability to effectively serve their customers and address issues as they arise.

Types of Customer Service

Live Chat Support: We often recommend ecommerce tools that offer live chat support. Customers appreciate the immediate assistance this provides, and it’s a practical way for businesses to solve problems efficiently.

Phone and Email Support: A comprehensive customer service strategy includes phone and email support services. This traditional approach is invaluable for detailed inquiries and provides a personal touch that helps foster customer trust and loyalty.

Learning and Community Support

Educational Resources: Top-notch ecommerce website builders typically offer a wealth of learning resources. These may consist of tutorials, how-to guides, and webinars that we find instrumental for businesses looking to expand their ecommerce expertise.

Community Forums: Active community support, including forums and user groups, is a hallmark of a supportive ecommerce platform. These resources offer a space for users to share experiences, solutions, and recommendations that we deem beneficial for both new and established ecommerce businesses.

Launching and Growing Your Online Store

When launching our online store, it’s critical to focus on selecting the right ecommerce platform that matches our business needs and ensuring we have a scalable business plan in place. As we grow, implementing effective growth strategies and scaling solutions allows us to expand our customer base and increase sales.

Launching Your Store

We begin by choosing an ecommerce website builder that offers a blend of user-friendly design options and essential ecommerce functionality. This ensures that we can manage orders efficiently and provide a seamless shopping experience. A comprehensive business plan is our roadmap, detailing our brand vision, target market, and the logistics of order fulfillment.

  • Ecommerce Platform Selection: Essential aspects to consider include payment gateway options, ease of inventory management, and the ability to incorporate promotions and discounts.
  • Business Plan Development: It is vital to outline our sales forecasts, marketing strategies, and customer service plans.

Growth Strategies and Scaling

Once our ecommerce business is live, we must gear our efforts towards growth and scalability to keep up with increasing demand and sales.

  • Sales and Promotions: Regularly updating our product offerings and using targeted promotions can drive traffic and boost order volume.
  • Scalability Planning: Analyzing sales data helps us understand when to scale up our operations to handle a larger volume of orders without compromising on delivery times or customer service quality.

Table: Key Growth Metrics

Monthly SalesTotal revenue from sales per monthIndicates financial health and market penetration
Order VolumeNumber of orders processedReflects customer demand and operational capacity
Customer Acquisition CostCost of acquiring a new customerHelps in evaluating the efficiency of marketing efforts