In-House Marketing vs External Marketing Team: The Pros and Cons

Originally posted on April 28, 2023 @ 7:49 pm

Got a biz and wanna see it soar? Guess what, a **marketing squad** is your golden ticket! Now, do you cook up your own team or hitch a ride with a pro marketing agency?

With their expertise skills, technical abilities, and deep knowledge of how the game works, an external marketing company is definitely an asset for entrepreneurs looking to take things to the next level. But it isn’t all roses and rainbows when it comes to hiring a marketing team, and there could be some potential drawbacks. 

So in this article, we are going to leave all cards on the table and take you through the pros and cons of hiring a marketing team, so that you can make an informed decision. 

The Pros of Building an In-House Marketing Team 

Building an in-house marketing team has several advantages that can help businesses achieve their marketing goals, which can in turn skyrocket your business’s success!

Here are some of the main benefits:

     1. Better Quality Control and Management

One of the primary advantages of having an in-house marketing team is better quality control and management. An in-house team provides business owners with direct access to the team members, enabling real-time feedback, changes, and progress monitoring. This level of control allows businesses to tailor their marketing strategies to their specific needs and goals.

     2. Higher Efficiency and Productivity

An in-house marketing team can increase the efficiency and productivity of marketing efforts. The team members are familiar with the company’s culture, goals, and values, which results in faster and better execution of marketing strategies. In addition, team members can work together more effectively, resulting in higher-quality marketing campaigns.

     3. Greater Understanding of the Company and Its Audience

A team built out of your employees will have a better understanding of the company’s products, services, and target audience. This knowledge enables the team to create tailored marketing campaigns that resonate with customers and drive sales. The team is also more familiar with the company’s industry, enabling them to identify emerging trends and opportunities.

     4. Cost-effective Over Time

While hiring an in-house marketing team may be more expensive initially, it can be more cost-effective in the long-term. External agencies charge a premium for their services, and businesses may incur additional costs for project management and coordination. In contrast, an in-house team can handle all marketing tasks, resulting in significant cost savings.

     5. Access to a Wide Range of Skills

An in-house marketing team can provide access to a wide range of skills and expertise that can be tailored to a company’s needs.

     6. Specialized Knowledge and Expertise

An internal team can provide specialized knowledge and expertise in areas such as content marketing, search engine optimization (SEO), and web development. These skills are essential for building a strong online presence and driving traffic to a company’s website.

     7. Flexibility and Adaptability

Your own employees can be more flexible and adaptable than external agencies. Team members can adjust their strategies based on the company’s changing needs and goals, resulting in more effective marketing campaigns.

     8. Better Collaboration and Integration

In-house marketing teams can work closely with other departments within the company, resulting in better collaboration and integration. This collaboration can result in more effective marketing campaigns that are aligned with the company’s overall objectives.

The Cons of Building an In-House Marketing Team

While there are many advantages to building an in-house marketing team, there are also several disadvantages that businesses should consider.

     1. High Initial Investment

Hiring an in-house marketing team requires a significant initial investment. Businesses need to provide office space, equipment, and software in addition to salaries and benefits. This investment can be a challenge for small and medium-sized businesses with limited budgets.

     2. Costs of Recruiting, Hiring, and Training

Recruiting, hiring, and training an in-house marketing team can be a time-consuming and costly process. Businesses need to invest time and resources to find the right candidates, and training new team members can take several months.

     3. Costs of Infrastructure and Equipment

In addition to salaries and benefits, businesses need to invest in infrastructure and equipment, such as computers, software, and marketing tools. These costs can add up quickly, especially for businesses that are just starting out, so be sure to take that into account. 

     4. Limited Diversity of Skills

An in-house marketing team may have a limited diversity of skills compared to an external agency. This limitation can be a challenge when implementing complex marketing strategies that require a wide range of skills and expertise.

     5. Limited Access to External Networks and Expertise

They may have limited access to external networks and expertise. External agencies often work with multiple clients, giving them a broader perspective and access to the latest industry trends and innovations.

     6. Lack of Exposure to Industry Trends and Best Practices

Internal employees may have limited exposure to industry trends and best practices. External agencies often have a broader perspective on the industry, allowing them to identify emerging trends and best practices.

     7. Increased Administrative Tasks

Managing an in-house marketing team can be time-consuming and require additional administrative tasks. Business owners need to provide training, performance evaluations, and ensure compliance with labor laws and regulations. 

These tasks can take away from time spent on core business functions!

Outsourcing an In-House Marketing Team

While building an in-house marketing team has its advantages and disadvantages, outsourcing marketing to an external agency also has its advantages and disadvantages. Let’s get into some of the main pros and cons to an outsourced marketing team. 

5 Pros of an Outsourced Marketing Team

Although an in-house marketing team could be a great option for your company, there are quite a few pros to consider when hiring an outsourced marketing team. 

     1. Access to Diverse Expertise

Outsourced marketing teams are often composed of experts from different fields of marketing, such as SEO, content creation, social media, and web development. This allows companies to benefit from the diverse range of skills and knowledge that these experts bring to the table.

     2. Cost Savings

Hiring an external marketing team is generally more cost-effective than hiring a full-time in-house marketing team. Companies can save money on employee benefits, training, and other overhead costs associated with full-time employees.

     3. Scalability

An agency can easily scale up or down based on the company’s needs. For example, if a company needs additional marketing services during a busy season, an outsourced team can easily provide those services without requiring additional resources from the company.

     4. Access to Latest Marketing Trends

Outsourced marketing teams work with multiple clients in different industries, which means that they are more likely to be up-to-date with the latest marketing trends and techniques. This can be beneficial for companies that want to stay ahead of the curve!

     5. Reduced Administrative Tasks

Marketing agencies are responsible for managing their own employees, which means that companies don’t have to worry about hiring, firing, training, or managing their own employees.

5 Cons of an Outsourced Marketing Team

Much like in-house marketing teams, outsourced teams also have their drawbacks.

     1. Lack of Control

Companies may have less control over the marketing strategies that an outsourced marketing team may develop. This can be a concern for companies that want to ensure that their brand is represented accurately.

     2. Communication Challenges

External teams may be located in different time zones, which can lead to communication challenges. This can be a problem if companies need real-time communication or if they want to ensure that they have direct contact with their marketing team.

     3. Limited Understanding of the Company

Outside agencies may have a limited understanding of the company’s products, services, and target audience. This can make it difficult for them to create marketing campaigns that accurately represent the company.

     4. Less Flexibility

Outsourced marketing teams may be less flexible than in-house teams. This is because they are working with multiple clients and may not be able to provide as much time and attention to each client as an in-house team would.

     5. Less Commitment

External marketing agencies may be less committed to the company’s success than an in-house team. This is because they are working with multiple clients and may not have the same level of investment in the company’s success as an in-house team would.

Outsourcing marketing can be a cost-effective way for companies to benefit from a diverse range of marketing expertise and the latest marketing trends. However, companies should be aware of the potential drawbacks, such as communication challenges, limited understanding of the company, and less flexibility.

Ultimately, businesses should consider their specific needs, goals, and budget when deciding whether to build an in-house marketing team or outsource their marketing function. For businesses that have a limited budget or need specialized skills, outsourcing marketing may be a more cost-effective option.

However, for businesses that need better quality control and management, a greater understanding of their audience, and flexibility and adaptability, building an in-house marketing team may be the better choice.