Originally posted on May 5, 2023 @ 6:53 pm
Hiring the perfect content strategist is crucial to the success of your company’s content marketing efforts, but how can you attract the right talent to your team? The answer lies in a well-crafted job post description. In this article, we will explore the essential elements to include in a content strategist job post and provide tips on how to write your job description so that it’s engaging and effective.
The Importance of a Well-Written Job Description
A well-written job description not only attracts qualified candidates but also helps set clear expectations for the role. This will reduce misunderstandings and make the onboarding process smoother. Additionally, it can improve your company’s SEO rankings, making it easier for job seekers to find your listing, which will leave you with a wide selection of candidates that are ideal for the job.
The 7 Key Components of a Content Strategist Job Post
There are several essential components to include in your content strategist job post to ensure that it’s both informative and engaging. Here are the main elements to make a stellar job description:
1. Job Title
The job title should accurately represent the role and be easily searchable. Some examples of content strategist job titles include:
- Content Strategist
- Digital Content Strategist
- Content Marketing Strategist
2. Job Summary
This section should provide a brief overview of the role, including its purpose and how it fits within the organization. For example: “The Content Strategist will be responsible for developing and executing our content marketing strategy to drive brand awareness, customer engagement, and lead generation.”
3. Responsibilities and Duties
You also need to list the primary tasks and responsibilities of the role, such as:
- Develop and manage the editorial calendar
- Collaborate with internal teams to create high-quality content
- Monitor and analyze content performance metrics
- Optimize content for SEO and user engagement
4. Skills and Qualifications
Specify the skills and qualifications required for the role, including:
- Excellent writing, editing, and communication skills
- Strong understanding of SEO and content marketing principles
- Proficiency in content management systems (e.g., WordPress)
- Knowledge of analytics tools (e.g., Google Analytics)
5. Education and Experience
Outline the education and experience requirements, such as:
- Bachelor’s degree in marketing, communications, or a related field.
- 3+ years of experience in content marketing or a similar role.
6. Salary and Benefits
Provide information on the salary range and benefits, including health insurance, retirement plans, and any unique perks your company offers.
7. Application Process
Clearly explain the application process, including how candidates should submit their resumes, cover letters, and any additional materials (e.g., writing samples, portfolios).
The Top 4 Writing Tips for an Effective Job Post
1. Use Clear Language
Write the job post using clear and straightforward language, avoiding jargon and acronyms that may confuse potential candidates.
2. Emphasize the Company Culture
Highlight your company’s culture and values to attract candidates who will be a good fit for your team. Mention any unique aspects, such as flexible work hours, a casual dress code, or a collaborative work environment.
3. Include SEO Keywords
Incorporate relevant keywords throughout the job post to improve its visibility in search engine results. Examples of keywords for a content strategist role include: content marketing, SEO, editorial calendar, analytics.
4. Keep it Brief and Concise
Aim for brevity and clarity in your job post, ensuring it’s easy to read and understand. Use bullet points and concise sentences to convey information effectively.
Top 3 Common Mistakes to Avoid
When crafting your content strategist job post, watch out for these common pitfalls:
- Overloading the post with too many requirements, which may deter qualified candidates.
- Failing to proofread for spelling and grammar errors, which can reflect poorly on your company.
- Neglecting to mention the location of the job, potentially leading to confusion and miscommunication.
FAQs about Content Strategist Job Posts
1. How can I make my content strategist job post stand out from the competition?
Focus on showcasing your company’s unique selling points, such as exciting projects, growth opportunities, and a supportive work environment.
2. What type of writing samples should I request from content strategist candidates?
Request samples that demonstrate the candidate’s ability to create engaging, well-researched content in various formats (e.g., blog posts, whitepapers, and social media posts).
3. Should I mention remote work possibilities in the job post?
Yes, specifying whether the role is remote, on-site, or a hybrid will help attract candidates with the desired work preferences.
Creating a compelling content strategist job description is crucial for attracting top talent and setting the stage for a successful working relationship. By including essential components such as the job title, responsibilities, skills and qualifications, and salary information, and utilizing writing tips like using clear language and emphasizing company culture, you’ll be well on your way to finding the perfect content strategist for your team!