From Inspiration to Reality: How to Choose a Business Name

Originally posted on April 10, 2023 @ 8:41 pm

In the world of business, a name can make all the difference, and finding the perfect name for your business is no small feat. But with the right approach, you can create a brand identity that resonates with your target audience and sets the stage for success.

In this article, we’ll explore how to find the perfect business name, covering brainstorming techniques, guidelines for choosing a name, and testing its viability.

Why is a Business Name So Important? 

A great business name is more than just a catchy phrase. It helps establish your brand, convey your company’s personality, and even affect customers’ perceptions of your products or services.

An effective business name also enhances your online presence, making it easier for potential customers to find and remember your brand. And we all know just how important online presence is in the 21st century! So, how do you go about finding the ideal name for your business? 

Top 3 Brainstorming Ideas to Find the Perfect Business Name

We understand just how overwhelming choosing a business name can be. After all, it’s going to be the way your audience recognizes your business. If you are staring at a blank page and have no idea where to start, the first step is to brainstorm.

So here are our top 3 brainstorming ideas to find the perfect name for your business:

  1. Consider Your Niche and Target Audience

Before diving into the process of choosing a name, take a step back and think about your business’s niche and target audience. Who are your potential customers? What problems are you solving for them? Answering these questions will give you a great direction towards where you need to go.

Understanding your target market will help you generate ideas that resonate with them and it will make your business stand out. If you want to take it a step further, we suggest personifying your business. This is an exercise marketing and brand professionals do to get a clearer idea of the name, colors, logo, values, and mission of the company.

To personify your business means to turnimagine in human form. Here are a few questions you can ask yourself to turn your business into a person and get a clearer idea of what the name should be.

  1. What age would they have?
  2. How does your company dress?
  3. Who would be friends with them?
  4. Where would your company like to travel?
  5. What would your company do in their free time?
  6. What’s the gender of your company, does it even have one?
  7. What music would your company listen to? 
  8. What would be your company’s go to cocktail? 

All of this will help you determine a clear path of action and after this little exercise, you will have no problem choosing the perfect name for your business.

     2. Think About Your Unique Selling Proposition

There is another extremely important question you need to ask yourself: What sets your business apart from the competition?

Your unique selling proposition (USP) can also provide inspiration for your business name. Consider incorporating aspects of your USP into your name to communicate the value you bring to your customers. A really great example of the incorporation of the unique selling proposition into the brand image of a company is Amazon. 

Though the name doesn’t say much, the logo has what looks like a smile, but it’s really an arrow starting from the “A” in Amazon and ending at the “Z.” This attests to their impeccable delivery service from point A to point Z. And you can get just as creative! 

    3. Use Business Name Generators

Are you still feeling stuck? Business name generators can help spark ideas by suggesting potential names based on keywords you input. Some popular generators include:

While these tools can be helpful, remember that they’re just a starting point. It’s up to you to refine and personalize the suggestions to find the perfect fit for your brand and personalize it to your USP.

The 6 Rules to Choosing the Perfect Business Name

Now that you have gotten to brainstorming and have selected a few ideas, there are a few guidelines you should follow to optimize your business name to its maximum potential!

Let’s get into the 6 rules for choosing the perfect name for your business!

     1. Keep It Simple

Aim for a name that is easy to pronounce, spell, and remember. Avoid overly complex names that may confuse or alienate customers. Remember, simplicity is key.

     2. Make It Memorable

Choose a name that sticks in people’s minds, whether it’s through alliteration, rhyming, or other creative wordplay. A memorable name will help your business stand out and make it easier for customers to recall your brand when they’re in need of your products or services.

     3. Ensure It’s Unique

Do some research to ensure your name isn’t already being used by another business. A unique name will help you avoid potential legal issues and differentiate your brand from competitors. Consulting with a lawyer may be a good idea to make 100% sure that your name is usable.

     4. Think About Your Online Presence

In today’s digital world, having a strong online presence is crucial. Consider whether your chosen name will work well as a domain name and as a handle on social media. Check domain availability and social media platforms to ensure your desired name is available for use.

     5. Test Your Business Name

Now that you’ve brainstormed and narrowed down your list of potential business names, it’s time to put them to the test. Before committing to any name, consider conducting some market research using focus groups or surveys.Get honest feedback from people in your target audience about which names resonate with them and why.

     6. Check for Trademarks and Availability

Before finalizing your business name, ensure that it’s not trademarked by another company. You can visit the United States Patent and Trademark Office (USPTO) website to conduct your trademark search. In addition, double-check domain and social media availability to ensure your name is ready for online use.

FAQs about Choosing the Perfect Business Name

Here are some of the most common questions that entrepreneurs have when it comes to choosing their business name: 

  • How long should a business name be?

Keep your business name concise, ideally under four words. Shorter names are generally easier to remember and work better as domain names and social media handles.

  • Should I include my industry or niche in my business name?

Including your industry or niche can help customers understand your offerings at a glance. However, consider whether this may limit your future growth or expansion into other areas.

  • Can I change my business name later?

Changing your business name later is possible, but it can be a complex and costly process. It’s best to invest time and effort into finding the perfect name from the start to avoid potential issues down the line.

Finding the perfect business name requires creativity, research, and a deep understanding of your target audience.  And remember that a great name is simple, memorable, unique, and optimized for your online presence.