We enhance law firm visibility with ROI-focused PPC campaigns across the web.
We leverage data to decode successful strategies in Law Firm PPC, amplify their impact, and then pioneer new avenues for expansion.
Learn How We Operate
Our strategy is customized, developing PPC campaigns specifically designed to meet your law firm’s objectives and outperform your competitors. We value accountability and transparency, principles that guide our work and partnership with you.
Choosing us means opting for a partnership characterized by clear reporting, transparent operations, and a commitment to your firm’s success. We integrate with your team, aiming to make your law firm the top choice for potential clients online. Let’s work together to achieve your firm’s goals.
We strongly adhere to the belief that each marketing channel, including PPC for law firms, has a distinct formula for achieving the highest returns. By identifying and optimizing for the optimal ROI within your law firm’s budgetary limits, we direct your investments towards the most effective marketing channels. This approach allows law firms to create a marketing strategy that ensures maximum value with minimal costs.
Think of us as an extension of your law firm. We collaborate closely with your team, offering the same level of dedicated support and guidance you would expect from an internal department, but without the added burdens of management complexities and internal politics. As external PPC specialists for law firms, we offer the advantage of scalability. Whether your firm is experiencing growth or shifting its needs, we can adjust our level of support accordingly. This adaptability ensures that you receive the optimal support necessary at every phase of your firm’s expansion.
However, our focus extends beyond mere growth. We are equally committed to safeguarding your firm against potential long-term risks. Our extensive experience in the legal PPC arena enables us to foresee possible threats to your market position and propose strategies to counteract them, guaranteeing sustained growth and success.
In essence, partnering with us means not just achieving immediate visibility and client acquisition through expertly managed PPC campaigns but also securing a strategic ally dedicated to your law firm’s long-term prosperity and resilience.
In today’s world, where AI is transforming industries, the realm of digital advertising is continuously changing. The algorithms that determine visibility and the preferences of potential clients are always shifting. Our pledge is to thoroughly understand the behaviors of your target audience and the digital spaces they frequent. Our strategy is designed to be flexible, ensuring that our efforts for your law firm remain as effective and relevant as the platforms they utilize.
We do not believe in a one-size-fits-all approach. Each law firm faces its own set of challenges and objectives, and our strategy is to develop customized PPC campaigns that connect with your particular audience. By combining analytical precision with creative innovation, we open new pathways for your firm’s growth and visibility in the competitive legal market.
Transform Your Law Firm's Client Acquisition Strategy with Expert PPC Solutions
Leveraging data-driven insights, we meticulously analyze successful strategies in Law Firm PPC, optimize for scalability, and innovate to uncover new avenues for firm growth.
Frequently asked questions about Law Firm PPC
Customer satisfaction has always been essential to our approach. We strongly believe in taking care of our customers’ customers so that our customers will take care of us.
I’ve heard this can take time, how fast can you get results?
In our feedback the speed of execution on projects is typically dependent on external factors like internal resources, data, feedback times, and generally reflects the sales cycle in any given vertical. But the largest single observable factor in failure tends to be poor planning on the side of external service providers. Poor planning can amplify timelines, while excellent structural execution can exponentially speed up execution.
Our focus on repeatability and quantifiable results means that we’re constantly searching for efficiencies and how to get clients the results they expect as quickly as possible.
Why are you guys so cheap?
If you’ve been working with traditional vendors, big names, or anyone who’s been in the business for a long time, you may be surprised by how low our prices are. The fact is that we still have the heart of a young company. For the CMO, middle manager, business owner, or head of sales that knows you need more inbound leads, we understand you’re taking a gamble by not buying big name brands.
We know we’re pricing our services 50-80% cheaper than you’d be getting at a traditional organization. We’re fine with it because we want massive growth and a happy customer base. Additionally we’d love to make sure that our services continue to be accessible to smaller companies long into the future.
Why are you guys so expensive?
On the other side of the coin, we know for the average business that marketing may be the largest non-material and payroll expense you make. While we’re not the cheapest option out there, we believe our price point is the perfect entry point for anyone in the market to afford and still allow us to grow and foster the best talent across the world.
We know how harrowing it is to roll the dice when you need to win. Don’t worry, we live to win.
At the end of the day it all depends on your business and needs. Few companies are willing to guarantee results, but we are willing to give clear projections based on available data and execute against those guesses.
What goes into your work?
Early on we dive into understanding your particular market. This helps us understand what your customers want to see, and what they’re reading. Once we have a plan our team will ensure that you’ve pointed out any flaws and from there it typically comes down to our ability to focus for hundreds of hours of pure execution.
What if I don’t like your work?
One of the best things about working with a company like ours is that we’re always willing to go the extra mile. While we have to stick to the deadlines and workflow explicitly laid out in our proposals, we also stand by our work, and are more than willing to fix or improve anything that’s left our hands.
What if I don’t get the results I’m hoping for?
On the rare occasion that the services you’ve paid for don’t perform we make sure cancellation is easy. If our team does fail to execute for some reason we won’t hesitate to offer refunds.
How do you report on results?
We primarily use Google Analytics 4 and Looker Studio to understand your site and our results.
Do I get to keep what you do? Who owns the work?
Absolutely, when we say the customer comes first we absolutely mean it. A big reason we started Web Upon was because we hated to see all the scammers and hucksters giving business owners headaches out there. We always do what we can to help build your business, and if you’re not happy with our results we have no hard feelings about parting ways.
Who produces the work?
A big part of our success is quality craftsmanship. We manage the vast majority with our in-house team and when necessary pull from talent in the USA and across the world to get the best experts all working on one project.
Our Law Firm PPC Workflow
Excellence is not an act, but a habit and we love to habitually win for our client. Our process is focused on maximizing success no matter what changes might be shaking the market at the moment. Consistency is key, and working with Web Upon means clear goals, defined execution, and quantifiable impact.
STEP 1: PRELIMINARY RESEARCH
Once we get started we undertake a deep analysis of your company’s previous efforts, your customers, and the competition out there. Launching any strategy is dependent on balancing business goals, current market conditions, and an understanding of your customers. We integrate ourselves into your market and create a plan that will help you succeed in any macro climate.
STEP 2: BUSINESS DISCUSSION
Our first “official” chat gives us an opportunity to get to know you and your needs. This is your chance to tell us about your business challenges and what you want to see out of our work. We start to bring our thoughts to the table given what we’ve seen from the competition and tailor a plan to your business needs.
STEP 3: STRATEGY CREATION
The marriage of our understanding and your expertise is the creation of a clear strategy and timeline for launching. We’ll clearly discuss all our findings with you and use our data to finalize a plan that we can stand behind. Once the plan is laid out, our team will execute no matter what the weather.
STEP 4: EXECUTION
The buck stops with us. We do what we say we’re going to do, and do what we can to keep you in the loop as we proceed. Better still, we’re always available by email or for a quick call.
STEP 5: ANALYZE & RESPOND
You can expect the same gusto from us fifteen months after kickoff than you got from us on day one. We’re firm believers in the customer is always right. If you don’t feel like we’re winning for you, then we’re not happy. You can expect clear reporting from us & a clear map of what we’ve done and where we’re going. Since we’re constantly iterating on the work we’re doing you can expect our work to continually compound over time.