We boost your Website Redesign results with SEO strategies that preserve your rankings and accelerate organic growth.

It can—and that’s precisely why website redesign SEO exists. Poorly planned redesigns devastate rankings every single day. We’ve seen businesses lose 50%, 70%, even 90% of their organic traffic overnight because someone thought SEO was something you “add on” after launch. The good news? With proper planning and execution, a redesign doesn’t have to hurt your rankings at all. In fact, it’s an opportunity to strengthen your SEO foundation and accelerate growth. The key is having a team that understands both the technical migration requirements and the strategic opportunities a fresh site architecture presents. That’s where we come in. We’ve guided countless redesigns that not only preserved rankings but improved them within months of launch.

If you’ve been working with traditional vendors, big names, or anyone who’s been in the business for a long time, you may be surprised by how low our prices are. The fact is that we still have the heart of a young company. For the CMO, middle manager, business owner, or head of marketing that knows you need expert guidance for your redesign, we understand you’re taking a gamble by not buying big name brands. We know we’re pricing our services 50-80% cheaper than you’d be getting at a traditional organization. And we’re fine with it. We want massive growth and a happy customer base. Additionally, we’d love to make sure that our services continue to be accessible to smaller companies long into the future.

On the other side of the coin, we know for the average business that a website redesign—especially one done right with proper SEO migration—may be one of the largest digital investments you make. Better yet, we know how harrowing it is to roll the dice when your existing rankings are on the line. Don’t worry, we live to win. At the end of the day it all depends on your business and needs. If you’re willing to make an investment in protecting years of SEO equity and set yourself up for long-term organic growth, website redesign SEO is the way to go. The cost of getting it wrong far exceeds the cost of getting it right.

We could talk about SEO migration all day. There are literally hundreds of elements that need to be addressed during a website redesign. Some are foundational—redirect mapping, URL structure preservation, canonical tag implementation, internal linking architecture. Others are more nuanced—content consolidation decisions, page authority preservation, crawl budget optimization. The majority of our work after establishing the basics comes from comprehensive redirect strategies and technical auditing at every phase of the project. It’s the only way to reliably and safely get you through a redesign without losing the search equity you’ve built.

We work hard to understand your site architecture and how search engines have indexed your existing content. The methods we use are as safe as can be—white hat, technically sound, and aligned with search engine guidelines. The sad truth is that poorly executed redesign SEO can do you more harm than good. We’ve seen it before and we’re sad to say that botched migrations can utterly devastate your business. Broken redirects, orphaned pages, lost content—these aren’t abstract risks. They’re real consequences of working with teams that treat SEO as an afterthought. Don’t let it happen to you.

A redirect map is not worth having unless it’s comprehensive and precise. We have an internal process we’ve used countless times to guide our clients through successful migrations. Many agencies out there will hand you a basic spreadsheet that maps old URLs to new ones without considering page authority, content relevance, or user intent. That’s not going to cut it. You need redirect strategies that preserve link equity, maintain user experience, and account for every indexed URL—including those old pages you forgot existed. Our redirect maps are thoroughly tested, feature clear documentation, and are always implemented with proper monitoring in place.

Our overall website redesign SEO process best outlines our work. But we can guarantee that Web Upon takes nothing off the table. We’ll use every tactic available to us—pre-launch audits, redirect mapping, technical SEO implementation, content migration guidance, post-launch monitoring, and ranking recovery strategies—to ensure your redesign strengthens rather than weakens your search presence.

If you feel like you just need the redirect mapping portion of our work, we can discuss individual components. The fact is that we typically bundle comprehensive services together because we believe proper migration requires a holistic approach. Our goal when we started Web Upon was to never sell a package that wouldn’t get results. Every package is thus calibrated to represent a service that we know will protect and grow your organic visibility.

We expect to preserve and improve your organic visibility when you work with us on a website redesign. But if you aren’t happy with our work, or results don’t meet either of our expectations, cancellation is easy. We create three-month contracts to start at a minimum, and after that it’s month to month. And believe me, cancellation is as easy as it should be. We’re not here to lock you into something that isn’t working—we’re here to win together.

We primarily use Google Analytics 4 and Google Search Console to understand your site and our results. We establish clear benchmarks before the redesign launches, tracking rankings, organic traffic, crawl stats, and indexation. While every business has a degree of seasonality and every migration has a settling period, we’re confident we can maintain and improve performance for most businesses. We also monitor secondary metrics like page load speed, Core Web Vitals, and user engagement to assess overall site health. The goal of our reports is to help you understand what’s happening, what we’re working on, and give you a fair assessment of the migration’s success.

Absolutely. When we say the customer comes first, we absolutely mean it. A big reason we started Web Upon was because we hated to see all the scammers and hucksters out there holding clients’ SEO hostage. All redirect maps, technical documentation, and strategic recommendations are yours to keep. We always do what we can to help build your business, and if you’re not happy with our results we have no hard feelings about parting ways. Your site, your rankings, your data—always.

Once you’re ready to get started, the first thing we do is examine your existing site and get a comprehensive sense of your current SEO footprint. We go through an extensive 76-point process to evaluate your indexed pages, backlink profile, ranking keywords, and competitive landscape. We figure out where your organic visibility stands today, where the technical vulnerabilities exist, and where we need to focus to protect your investment.

Our first “official” chat gives us an opportunity to get to know you and your needs. This is your chance to tell us about your redesign goals, timeline pressures, and what you want to see preserved and improved. Whether you’re migrating platforms, consolidating domains, restructuring your site architecture, or simply refreshing your design, we bring technical context to the conversation. Between your team and ours, we can figure out the best approach to protect your rankings while achieving your redesign objectives.

The marriage of our SEO expertise and your business knowledge is the creation of a clear migration strategy. We’ll present this information in a comprehensive SEO Migration Plan that gives you a clear picture of what we’ll do and when. We plan for every phase—pre-launch preparation, launch day execution, and post-launch monitoring. Whether your redesign timeline is aggressive or measured, we create a clear roadmap that you get to keep. This is our expert assessment of what needs to happen so that your business can emerge from the redesign stronger than before.

The buck stops with us. We do what we say we’re going to do, and do what we can to keep you in the loop as we proceed. Better still, we’re always available by email or for a quick call. We work closely with your development team to ensure redirects are implemented correctly, technical SEO elements are in place, and nothing falls through the cracks. You’ll never feel like an SEO partner has had your back as much as we’ll have it during the critical phases of your redesign.

You can expect the same gusto from us in month 15 that you got from us on day one. We’re firm believers that the customer is always right. If you don’t feel like we’re winning for you, we’re not happy. You can expect detailed post-launch monitoring, clear reporting on ranking recovery and traffic patterns, and a responsive team ready to address any issues that emerge. Since we’re constantly analyzing performance data, you can expect our work to compound over time—turning your redesign into a launching pad for sustained organic growth.

We will launch the sites, finish any final SEO or server calibration issues.