We protect your rankings with SEO Site Migration strategies that safeguard your traffic and accelerate growth.

There are two types of businesses. Those that execute site migrations with proper SEO planning and maintain their organic traffic, and those who wing it and watch their rankings evaporate overnight. The fact is that your search visibility is a massively valuable asset, and Google is doing everything it can to understand and reward sites that provide excellent user experiences—regardless of whether you’ve recently migrated. It’s in their best interest to surface the best content, not penalize sites for making technical improvements. One company’s disaster is another company’s smooth transition. The fact is that we at Web Upon believe in protecting what you’ve built. The people that peddle in the drivel of “migrations always hurt SEO” are either terrible at execution, have been burned by poor planning, or don’t understand that modern migrations require comprehensive redirect strategies, not just hope. That’s the reason why we take a meticulous, data-driven approach that puts your rankings first and treats every URL as an asset worth protecting.

If you’ve been working with traditional vendors, big names, or anyone who’s been in the business for a long time, you may be surprised by how low our prices are. The fact is that we know we’re a young company. For the CMO, middle manager, business owner, or head of marketing that knows you need this migration done right, we understand you’re taking a gamble by not buying from the big names. We know we’re pricing our services 50-80% cheaper than you’d be getting at a traditional organization. And we’re fine with it. We want massive growth and a happy customer base. Additionally, we’d love to make sure that our services continue to be accessible to smaller companies long into the future.

On the other side of the coin, we know for the average business that a site migration project may be one of the largest technical investments you make. Better yet, we know how harrowing it is to roll the dice when your organic traffic is on the line. Don’t worry, we live to win. At the end of the day it all depends on your business and needs. We tell people all the time, if you’re migrating a simple brochure site, you might be able to handle it internally. If you’re migrating an eCommerce site with thousands of product pages and years of SEO equity built up, professional SEO site migration services are the only way to protect that investment.

We could talk about redirect mapping all day. The fact is that there are literally hundreds of considerations when mapping URLs from an old site structure to a new one. Some of them are basic technical requirements of minimal complexity (do you have every high-traffic URL accounted for? because we guarantee most internal teams miss critical pages), others are more nuanced. The majority of our work after we’ve handled the obvious one-to-one mappings comes from analyzing your analytics data and search console performance to identify pages that matter most to your organic traffic. We prioritize based on traffic value, ranking positions, and backlink equity. It’s the only way to reliably and safely preserve the SEO value you’ve built over years.

We work hard to understand your site architecture and how search engines currently crawl and index your pages. The redirect strategies and technical implementations we use are as safe as can be—they follow Google’s own published best practices. The sad truth is that poorly executed site migrations can do you more harm than good. We’ve seen it before and we’re sad to say that botched migrations can utterly devastate your organic traffic for months or even years. Don’t let it happen to you.

A pre-migration audit is not worth having unless it’s comprehensive. We have an internal checklist we’ve used countless times to help our clients navigate migrations successfully. Many companies out there will give you a cursory review, which is really just a surface-level glance at your sitemap. Surface-level analysis is not going to cut it for a serious migration. In fact, you need a deep crawl analysis, backlink audit, content inventory, and ranking baseline to even have hopes of executing a clean migration. Additionally, our audits are actionable, feature clear prioritization, and are always more thorough than what you’d get elsewhere.

Our overall migration workflow best outlines our process. But we can guarantee that Web Upon takes nothing off the table. We’ll use every tactic available to us—from technical redirect implementation to post-migration monitoring—to protect and grow your organic visibility.

If you feel like you just need the redirect mapping portion of our work, we do offer that as a standalone service. The fact is that we typically bundle it into our full migration packages (and cut you a deal since much of the site analysis will have already been completed) because we believe proper implementation is so critical. Our goal when we started Web Upon was to never sell a package that wouldn’t get results. Every package is thus calibrated to represent a service that we know will protect your rankings.

We expect to preserve your organic traffic and rankings when you work with us on a migration. But if you aren’t happy with our work, or your post-migration performance doesn’t meet either of our expectations, we’ll work with you to diagnose and fix the issues. We create project-based contracts for migrations, and we stand behind our work. Believe me, we’re not going to leave you hanging if something doesn’t go according to plan.

We primarily use Google Analytics and Google Search Console to understand your site performance before, during, and after migration. We establish clear benchmarks using your pre-migration data as the baseline for measuring success. While every site has natural traffic fluctuations, we’re confident we can maintain rankings and traffic for businesses that follow our migration protocols. We also monitor secondary metrics like crawl stats, indexation rates, and ranking positions to track our overall success. The goal of our reporting is to help you understand exactly what happened during migration, what we’re monitoring post-launch, and give you a fair assessment of your site’s health.

Absolutely, when we say the customer comes first we absolutely mean it. A big reason we started Web Upon was because we hated to see all the agencies out there who hold clients hostage with proprietary processes and hidden documentation. We always do what we can to help build your business, and every deliverable we create is yours to keep. If you ever decide to part ways, you’ll have complete documentation of everything we did.

Once you’re ready to get started, the first thing we do is conduct a comprehensive audit of your current site and SEO footprint. We go through an extensive 76-point process to evaluate your current rankings, traffic patterns, backlink profile, and technical health. We figure out where your organic value lives, where potential risks exist, and where we need to focus our protection efforts.

Our first official meeting gives us an opportunity to get to know you and your migration goals. This is your chance to tell us about your business challenges, your timeline constraints, and what success looks like for your organization. Whether you’re replatforming to a new CMS, consolidating multiple domains, or completely restructuring your site architecture, we bring technical context and migration expertise to the conversation. Between your team and ours, we can figure out the safest path forward and what we need to do to ensure your rankings stay protected throughout the transition.

The marriage of our migration expertise and your business knowledge is the creation of a clear strategy for execution. We’ll present this information in a comprehensive SEO Migration Plan that gives you a clear picture of what we’ll do and when. We plan for every contingency, whether your migration is happening next month or next quarter. We create a detailed timeline with specific milestones, pre-launch requirements, and post-launch monitoring protocols. This is our roadmap for protecting your organic investment.

The buck stops with us. We do what we say we’re going to do, and do what we can to keep you in the loop as we proceed through each phase of the migration. Better still, we’re always available by email or for a quick call. If issues arise during migration—and they sometimes do—we’re ready to respond immediately. We work with your development team to implement redirects, validate technical requirements, and ensure nothing falls through the cracks. You’ll never feel like a partner has had your back as much as we’ll have it during this critical transition.

You can expect the same gusto from us in month three post-migration that you got from us on day one. We’re firm believers that the customer is always right. If you don’t feel like your rankings are recovering as expected, we’re not happy. You can expect detailed post-migration monitoring, weekly reporting during the critical first month, and a clear map of what we’re tracking and how we’re responding to any fluctuations. Since search engines need time to recrawl and reindex your new site structure, we stay vigilant throughout the stabilization period to ensure your organic performance returns to—and exceeds—pre-migration levels.

We will launch the sites, finish any final SEO or server calibration issues.