We recover your search rankings with SEO penalty recovery strategies that restore visibility and rebuild organic growth.

There are two types of businesses. Those that invest in SEO and get organic traffic from Google, and those who don’t and wonder why they’re shrinking a little more year after year. The fact is that search engine real estate is a massively valuable asset, and Google is doing everything it can to monetize and sell ads as much as possible. Remember, they’re an advertising company before anything else. It’s in their best interest to make sure companies like Web Upon can’t “game the system.” One man’s gaming is another man’s game of choice. The fact is that we at Web Upon believe in giving the little guy a chance. The people that peddle in the drivel of “SEO is dead” are either terrible at execution, have been burned before, or don’t understand it’s no longer as simple as stuffing keywords on a page. That’s the reason why we take a multidisciplinary approach that puts your customers first and the algorithm second.

If you’ve been working with traditional vendors, big names, or anyone who’s been in the business for a long time, you may be surprised by how low our prices are. The fact is that we know we’re a young company. For the CMO, middle manager, business owner, or head of sales that knows you need to recover your search rankings, we understand you’re taking a gamble by not buying from a generic agency. We know we’re pricing our services 50-80% cheaper than you’d be getting at a traditional organization. And we’re fine with it. We want massive growth and a happy customer base.

On the other side of the coin, we know for the average business that marketing may be the largest non-material expense you make. Better yet, we know how harrowing it is to roll the dice when you need to win, especially when your organic traffic has already taken a hit from a penalty. Don’t worry, we live to win. At the end of the day it all depends on your business and needs. I tell people all the time, if you need to put food on the plate next month, then just go with paid ads while we work on your recovery. If you’re willing to make an investment in your future and have time to watch that compound, SEO penalty recovery is the foundation you need.

We could talk about SEO penalty diagnosis all day. The fact is that there are literally dozens of potential penalty triggers you could be dealing with, from manual actions for unnatural links to algorithmic impacts from thin content or user experience issues. Some of them are basic identification steps of minimal complexity (have you checked your Google Search Console for manual action notifications? because we guarantee many businesses miss this), others are more complicated and require deep forensic analysis. The fact is that the majority of our diagnostic work involves comprehensive backlink audits and content quality assessments. It’s the only way to reliably and accurately identify what’s actually causing your penalty so we can fix the right problems.

We work hard to understand your market and how search engines evaluate your site. The remediation methods we use are as safe as can be, following Google’s own guidelines for penalty recovery. The sad truth is that poorly executed penalty recovery can do you more harm than good, especially if the wrong links are disavowed or the wrong content is removed. We’ve seen it before and we’re sad to say that bad recovery attempts can utterly devastate your business. Don’t let it happen to you.

A disavow file is not worth having unless it’s comprehensive and accurate. We have an internal checklist we’ve used hundreds of times to help our customers recover from link-based penalties. Many companies out there will sell you quick disavow services, which are really just automated lists generated by cheap tools without human review. Minimal effort is not going to cut it when your rankings are on the line. In fact you need closer to a complete manual review of your backlink profile to have hopes of successful recovery. Additionally our disavow recommendations are carefully researched, documented with clear reasoning, and always reviewed for accuracy before submission.

Our overall SEO penalty recovery process best outlines our work. But we can guarantee that Web Upon takes nothing off the table. We’ll use every legitimate tactic available to us to identify your penalty triggers, remediate the issues, submit reconsideration requests where applicable, and rebuild your organic rankings.

If you feel like you just need the link audit portion of our work we sell individual audits for businesses that want to handle remediation internally. The fact is that we bundle comprehensive audits into our recovery packages (and cut you a deal as much of the diagnostic work will have already been done) because we believe it’s so important to have accurate diagnosis before taking action. Our goal when we started Web Upon was to never sell a package that wouldn’t get results. Every package is thus calibrated to represent a service that we know will help your business recover.

We expect to deliver meaningful ranking improvements and traffic recovery to your business when you start with us. But if you aren’t happy with our work, or recovery doesn’t meet either of our expectations, cancellation is easy. We create three month contracts to start at a minimum, and after that it’s month to month. And believe me cancellation is as easy as it should be (not like we’re a cable internet company or anything).

We primarily use Google Analytics and Google Search Console to understand your site and our recovery results. We basically use your pre-penalty performance as a benchmark for progress, along with the metrics from when we started working together. While every recovery timeline varies based on penalty type and severity, we’re confident we can restore rankings and traffic for businesses that commit to the remediation process. We also look at secondary metrics like keyword positions, indexed pages, and crawl health to monitor our overall success. For the most part the goal of the reports is to help you understand what we’re working on, what’s been remediated, and give you a fair assessment of your recovery trajectory.

Absolutely, when we say the customer comes first we absolutely mean it. A big reason we started Web Upon was because we hated to see all the scammers and hucksters out there. All documentation, disavow files, audit reports, and remediation records are yours to keep. We always do what we can to help build your business back up, and if you’re not happy with our results we have no hard feelings about parting ways.

Once you’re ready to get started the first thing we do is examine your site and get a sense of your penalty situation. We go through an extensive diagnostic process to evaluate your backlink profile, content quality, technical health, and any manual actions in Search Console. We figure out where the penalty triggers are, what type of penalty you’re dealing with, and where we need to focus our remediation efforts.

Our first “official” chat gives us an opportunity to get to know you and your needs. This is your chance to tell us about your business challenges, what changes you may have made before the penalty hit, and what you want to see out of our recovery work. Whether for link cleanup, content remediation, technical fixes, or reconsideration request preparation, we can bring diagnostic context to the conversation. Between your team and ours we can figure out the best routes to pursue for recovery, and what we need to do to ensure that your rankings get restored.

The marriage of our SEO expertise and your business knowledge is the creation of a clear strategy for recovery. We’ll present this information in a comprehensive SEO Penalty Recovery Audit that’ll give you a clear picture of what caused the penalty, what we’ll do to fix it, and when. We plan for the full recovery, whether your situation requires a quick remediation sprint or a longer-term rebuilding effort. We create a clear recovery roadmap that you get to keep. This is our assessment of what needs to happen so that your business can reclaim its organic visibility.

The buck stops with us. We do what we say we’re going to do, and do what we can to keep you in the loop as we proceed through remediation. Better still, we’re always available by email or for a quick call. Just let us know and we can work with you to adjust our approach or address new findings as they emerge. I promise you, you’ll never feel like a marketing company has had your back as much as we’ll have it during your recovery.

You can expect the same gusto from us in month 15 that you got from us on day one. We’re firm believers in the customer is always right. If you don’t feel like we’re winning for you, we’re not happy. You can expect regular reporting from us, showing ranking improvements, traffic recovery metrics, and a clear map of what we’ve remediated and what comes next. Since we’re constantly monitoring your site’s health and search performance, you can expect our protective efforts to compound over time.

We will launch the sites, finish any final SEO or server calibration issues.