We streamline your CMS migration with data-driven strategies that protect your SEO equity and accelerate digital growth.

There are two types of businesses that migrate their CMS. Those that plan meticulously and preserve their SEO equity, and those that don’t and watch their organic traffic plummet overnight. The fact is that your URL structure, your internal links, your metadata, and your content hierarchy all contribute to your search rankings—and all of them can break during a poorly executed migration.

Google doesn’t give you a grace period. If your redirects are wrong, if your canonical tags are misconfigured, or if your page speed tanks on the new platform, you’ll see the impact in your traffic within weeks. The businesses that peddle the idea that migration is simple either haven’t done it at scale or don’t understand SEO. That’s why we take a comprehensive approach that treats your migration as the high-stakes project it actually is. We protect your rankings first and optimize for growth second.

If you’ve been working with traditional agencies, enterprise vendors, or anyone who’s been in the business for a long time, you may be surprised by how competitive our pricing is. The fact is that we still have the mindset of a company that needs to earn your trust. For the CMO, marketing director, business owner, or head of digital who knows you need to migrate but can’t afford to risk your traffic, we understand you’re making a calculated decision by not going with a big-name agency.

We know we’re pricing our services 50-80% below what you’d pay at a traditional organization. We’re fine with it because we want to grow alongside our clients and build a customer base that stays with us for years. We also believe that quality CMS migration services should be accessible to businesses of all sizes.

On the other side of the coin, we know that for many businesses, a CMS migration represents a significant investment beyond just our fees—there’s the new platform, development costs, and internal resources to consider. While we’re not the cheapest option available, we believe our pricing represents the right balance between affordability and the expertise required to execute migrations without destroying your rankings.

We know how stressful it is to commit budget to a migration when your organic traffic is on the line. Don’t worry—we live to win. At the end of the day, it depends on your business and risk tolerance. If you need the cheapest possible option, you might find someone willing to undercut us. But if you want the confidence that your SEO equity is protected, our pricing reflects that assurance.

We could talk about redirect mapping all day. The fact is that there are literally hundreds of decisions involved in properly mapping an old URL structure to a new one. Some elements are straightforward—basic page-to-page 301 redirects that any competent team can handle. Others are significantly more complex: handling parameterized URLs, preserving query strings, managing pagination, and ensuring redirect chains don’t stack up and dilute link equity.

The majority of our redirect work, after handling the obvious one-to-one mappings, focuses on pattern-based redirects and edge cases. We crawl your entire existing site, map every URL, identify orphaned pages, and create a comprehensive redirect strategy that accounts for every scenario. It’s the only way to reliably protect your rankings during the transition.

We work hard to understand your current SEO footprint and how search engines have indexed your site. The methods we use are based on Google’s own best practices for site migrations, combined with our extensive experience executing transitions across multiple platforms. The sad truth is that poorly executed migrations can devastate your organic traffic—we’ve seen businesses lose 50% or more of their search visibility because of preventable errors.

Our process includes pre-migration benchmarking, staged rollouts where possible, and intensive post-launch monitoring to catch and correct any issues immediately. We don’t take shortcuts because we’ve seen what shortcuts cost.

A content migration is only worth doing if the content arrives on your new platform in perfect condition. We have an internal process we’ve refined across hundreds of migrations to ensure content parity between your old and new sites. Many providers will offer content migration that’s really just a database dump that loses formatting, breaks images, and mangles metadata.

That approach doesn’t cut it. We ensure your content transfers with proper formatting, optimized images, intact internal links, and correctly mapped metadata. Our content migration includes validation checks, before-and-after comparisons, and QA processes that guarantee nothing gets lost in translation.

Our overall CMS migration process best outlines our work. But we can guarantee that Web Upon takes nothing off the table. We address technical SEO, content migration, redirect mapping, platform configuration, post-launch monitoring, and ongoing optimization. Every element required for a successful migration is included.

If you feel like you just need the redirect mapping portion of our work, we do offer it as a standalone service. The fact is that we bundle comprehensive redirect mapping into our full migration packages because we believe it’s critical to success. Our goal when we started Web Upon was to never sell a service that wouldn’t get results.

That said, if your internal team can handle the content migration and platform setup, we’re happy to provide the redirect strategy and mapping that protects your SEO. Every engagement is calibrated to deliver the outcomes your business needs.

We expect our migrations to preserve or improve your organic traffic position. But if you aren’t satisfied with our work, or if results don’t meet either of our expectations, we make it easy to part ways. We structure our engagements with clear milestones and deliverables, and after the initial project phase, ongoing support is month-to-month.

Cancellation is as straightforward as it should be. We’re not interested in holding anyone hostage to a contract when the relationship isn’t working.

We primarily use Google Analytics and Google Search Console to benchmark your site before migration and measure results afterward. We establish clear baselines for organic traffic, keyword rankings, page performance, and crawl metrics before we begin. During and after migration, we monitor these metrics closely to identify any issues and validate success.

We also track secondary indicators like Core Web Vitals, indexed page counts, and crawl errors to ensure the technical migration is performing as expected. Our reporting is designed to give you complete visibility into what we’ve done, what’s changed, and how your site is performing on its new platform.

Absolutely. When we say the customer comes first, we mean it. Everything we produce during your migration—redirect maps, content audits, technical documentation, configuration guides—belongs to you. A big reason we started Web Upon was because we hated seeing businesses locked into vendor relationships with no ownership of their own assets.

We build your migration infrastructure to serve your business long-term. If you ever want to bring management in-house or work with a different partner, you’ll have complete documentation of everything we’ve done.

Once you’re ready to get started, the first thing we do is conduct a comprehensive audit of your current site and CMS infrastructure. We execute an extensive technical crawl to evaluate your URL structure, content inventory, backlink profile, and current SEO performance. We identify where your site stands, where potential risks exist, and where opportunities for improvement lie on your new platform.

Our first official conversation gives us an opportunity to understand your goals and concerns. This is your chance to tell us about your business priorities, your timeline constraints, and what success looks like for your migration. Whether you’re moving to WordPress, Shopify, HubSpot, or a custom CMS, we bring platform-specific expertise to the conversation. Between your team and ours, we map out the optimal path forward.

The marriage of our technical expertise and your business knowledge is the creation of a comprehensive migration strategy. We present this in a detailed Migration Plan document that gives you complete visibility into what we’ll do, when we’ll do it, and how we’ll measure success. We plan for every contingency, whether your migration is a straightforward platform swap or a complex restructuring of your entire site architecture.

The buck stops with us. We execute exactly what we’ve outlined in the strategy, and we keep you informed at every milestone. We handle redirect implementation, content migration, technical configuration, and pre-launch testing. We’re always available by email or for a quick call if questions arise. You’ll never feel like a partner has had your back as much as we will during execution.

You can expect the same dedication from us in month three that you got on launch day. We monitor your site’s performance closely after migration, watching for crawl errors, ranking fluctuations, and traffic patterns that require attention. If adjustments are needed, we respond immediately. You can expect clear post-migration reporting and a roadmap for ongoing optimization on your new platform.

We will launch the sites, finish any final SEO or server calibration issues.