1) I thought SEO was Dead what gives?

There are two types of businesses. Those that do SEO and get free traffic from Google and Bing, and those who don’t and wonder why they’re shrinking a little more year after year.

The fact is that search engine real estate is a massively valuable asset, and Google is doing everything it can to sell as many ads as possible without losing leads. Remember, they’re an advertising company before anything else. It’s in their best interest to make sure companies like The Portland SEO company can’t “game the system.” One man’s gaming, is another man’s game of choice.

The fact is that we at Your Portland SEO Company believe in giving the little guy a chance. If you look at the progression of rankings over the last 8 years, more and more traffic is going to massive brands and big ad spenders. I’m not alleging conspiracy, I’m just saying you have to fight with every asset you have. Unless you’re already a Fortune 100, then please by all means waste your cash on TV, Radio, and Display Ads.

The people that pedal in the drivel of “SEO is dead” are either terrible at execution, have been burned before, or don’t understand it’s no longer as simple as handing over money for links. That’s the reason why we take a multidisciplinary approach that puts your customers first and the algorithm second.

2) Why are you guys so cheap?

If you’ve been working with traditional vendors, big names, or anyone who’s been in the business for a long time, you may be surprised by how low are prices are. The fact is that we know we’re a young company. For the CMO, middle manager, business owner, or head of sales that knows you need more inbound leads, we understand your taking a gamble by not buying generic. We know we’re pricing our services 50-80% cheaper than you’d be getting at a traditional organization. And we’re fine with it. We want massive growth and a happy customer base.

3) Why are you guys so expensive?

On the other side of the coin, we know for the average business marketing may be the largest non-material expense you make. Better yet, we know how harrowing it is to roll the dice when you need to win

Don’t worry, we live to win.

At the end of the day it all depends on your business and needs. I tell people all the time, if you need to put food on the plate next month, then just go with paid ads, if you’re willing to make an investment in your future and have time to watch that compound, SEO is the way to go.

4) What goes into link building?

We could talk about link building all day. The fact is that there are literally hundreds of tactics you could pursue to get links to your site. Some of them are basic white hat links of minimal value (do you have every free link on the web that you should? because we guarantee you don’t), others are more complicated. The fact is that the majority of our links after we’ve gained all the basic ones that every business in your niche should have come from guest posting and gaining mentions. It’s the only way to reliably and safely get you the links you need.

5) Are your links safe? 

We work hard to understand your market and search engines. The links we get you are as safe as can be. The sad truth is that poorly executed link-building can do you more harm than good. We’ve seen it before and we’re sad to say that bad link building campaigns can utterly devastate your business. Don’t let it happen to you!

6) What goes into content production?

A blog post is not a blog post worth having unless it’s incredible. We have an internal checklist we’ve used thousands of times to get our customers millions of visits and social shares. Many companies out there will sell you blog posts, which are really just sub-par blurbs written by foreign writers. 500 words is not going to cut it in 2017. In fact you need closer to 1200-2000 to even have hopes of making a dent in rankings. Additionally our posts are engaging, feature great imagery, and are always better than everything else on the market. Better yet if you elect for our Professional package we’ll actually promote your content across the web and relevant communities, which will almost guarantee consistent traffic.

We take massive pride in our content marketing efforts. We dissect your market, read what’s been written before, and create content that your customers will actually enjoy reading.

7) What all goes into your SEO packages.

Our overall SEO process best outlines our work. But we can guarantee Your Portland SEO Company takes nothing off the table. We’ll use any tactic available to us to build out your rankings.

8) Will you sell content separately from SEO.

If you feel like you just need the content component of our work we sell individual pieces for $500 each. The fact is that we bundle it in (and cut you a deal as much of the market research will have already been done) because we believe it’s so important. Our goal when we started Your Portland SEO Company was to never sell a package that wouldn’t get results. Every package is thus calibrated to represent a serve we know will grow your business. 

9) What if I don’t get the results I’m hoping for?

We expect to provide at least 30% online growth to your business when you start with us. But if you aren’t happy with our work, or growth doesn’t meet either of our expectations cancellation is easy. We create three month contracts to start at a minimum, and after that it’s month to month. And believe me cancellation is as easy as it should be…(not like we’re a cable internet company or anything)

10) How do you report on results?

We primarily use Google Analytics to understand your site and our results. We basically use the previous months before we got started as a benchmark for progress. While every business has a degree of seasonality we’re confident we can increase traffic and rankings for most businesses no matter what the season. We also look at secondary metrics like time on page and other engagement factors to monitor our overall success (or failure). For the most part the goal of the reports is to help you understand what we’re working on, going to work on, and give you a fair assessment of our work quality.

11) Do I get to keep what you do? Will my links and rankings stay?

Absolutely, when we say the customer comes first we absolutely mean it. A big reason we started The Portland SEO company was because we hated to see all the scammers and hucksters out there. We always do what we can to help build your business, and if you’re not happy with our results we have no hard feeling about parting ways.