There are two types of businesses. Those that do SEO and get free traffic from Google and Bing, and those who don’t and wonder why they’re shrinking a little more year after year.
The fact is that search engine real estate is a massively valuable asset, and Google is doing everything it can to sell as many ads as possible without losing leads. Remember, they’re an advertising company before anything else. It’s in their best interest to make sure companies like The Portland SEO company can’t “game the system.” One man’s gaming, is another man’s game of choice.
The fact is that we at Your Portland SEO Company believe in giving the little guy a chance. If you look at the progression of rankings over the last 8 years, more and more traffic is going to massive brands and big ad spenders. I’m not alleging conspiracy, I’m just saying you have to fight with every asset you have. Unless you’re already a Fortune 100, then please by all means waste your cash on TV, Radio, and Display Ads.
The people that pedal in the drivel of “SEO is dead” are either terrible at execution, have been burned before, or don’t understand it’s no longer as simple as handing over money for links. That’s the reason why we take a multidisciplinary approach that puts your customers first and the algorithm second.