We build visibility with strategic SEO targeting that keeps you ahead of competitors.

When there are only a few relevant alternatives within your market coming up first matters every time. Work with us to hold the core queries that drive the user journey in your space.

Learn How We Operate

How we Operate

Boost Your FinTech Presence
Solidify Client Connections
Maximize Revenue.

Your Strategic Partners in FinTech SEO

In the fast-evolving FinTech industry, it's essential to have a partner who goes beyond being just a service provider. We are experts in the FinTech sector, equipped to address its unique challenges and opportunities. Our goal is to fully understand the obstacles you encounter and the objectives you strive to achieve.

Optimized for FinTech SEO Excellence

At the heart of our FinTech SEO strategy is a profound commitment to technical superiority and the effectiveness of methodical strategies. Our goal is to align with your strategic goals, turning them into tangible outcomes.

Elevate Your FinTech SEO Strategy with Our Expertise

In the rapidly evolving FinTech sector, standing out in the digital landscape is more crucial than ever. That's where we come in. Our team is poised to seamlessly integrate with your marketing efforts or assist in crafting a sales-centric SEO strategy from the ground up. Leveraging our deep expertise in FinTech SEO can be a more efficient approach than building your capabilities from the ground up, particularly given the extensive experience required to sidestep common, ineffective strategies that don't set you apart.

Good Enough Is Never Great Enough

In the ever-evolving world of FinTech SEO, we are guided by the principle that combining data with creativity yields unmatched success. We tackle each project with a fresh outlook, adopting a 'beginner's mind' to challenge existing ideas, allowing data to guide our decisions, and implementing innovative strategies that open new growth opportunities.

We recognize that a generic approach doesn’t work. Therefore, we develop customized SEO strategies tailored to your specific business needs and the dynamic nature of the FinTech industry. This ensures that you not only match but outpace your competitors. Our commitment is to the strategies we create and the actions we implement on your behalf.

Choosing us means selecting a partner committed to accountability. You can expect transparent reporting, clear processes, and a team dedicated to your success. Together, we’ll tackle the complexities of FinTech SEO, aiming to not only meet but surpass your goals.

We believe that in the FinTech sector, every SEO strategy can be refined to achieve exceptional results. By pinpointing the most effective return on investment within the unique challenges of your FinTech business, we direct you towards the next significant area of investment. This approach allows us to develop a customized SEO plan, aimed at maximizing benefits while reducing time and resources, elevating your FinTech brand to a leading position in online visibility.

Think of us as an integral part of your team. We collaborate closely with you, providing the same level of dedicated support and insight you would expect from an internal team, but without the added burden of management complexities and internal politics. As external specialists with a focus on FinTech SEO, we offer the adaptability to scale our services to meet your evolving needs. This ensures that you receive precisely the support you need at every growth phase.

But our focus extends beyond just growth. In the dynamic FinTech market, safeguarding your position is paramount. Our wide-ranging experience enables us to pinpoint potential threats to your market standing and propose strategies to mitigate these risks, securing your path to sustained growth.

With us, you’re not just gaining a service provider; you’re gaining a partner dedicated to propelling your FinTech brand to the forefront of the digital space.

As AI continues to transform industries and we navigate through changing algorithms and consumer preferences, our priority is to grasp the human aspect behind the technology. Our approach is customized to meet the specific challenges of the FinTech sector, avoiding generic solutions in favor of tailored strategies that deliver real results.

By exploring the intricacies of consumer behavior and utilizing advanced technology, we ensure our FinTech SEO services not only adapt to changes but also lead them. Our dedication is to exceed the norm and establish new standards in how FinTech companies engage with their audience, improve their online visibility, and secure sustainable growth in a competitive digital environment.

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Ready to transform your FinTech SEO for unparalleled client acquisition?

Leveraging data-driven insights, we decode the success formula in FinTech SEO, amplify its impact, and pioneer innovative growth avenues for enterprises.

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Verticals we Work In

Case Studies

+117.19% Pageviews

In month after launch.

+52.76% Users

In month after launch.

+136.89% Entrances

In month after launch.

Web Upon quickly went to work creating a cogent launch strategy and high-lighting all critical path issues, as well as creating a project timeline for execution. Clarity in this respect allowed executive leadership ample time to work on content while we executed on their site and created a completely new SEO strategy.

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+59.94% Sessions


+47.99% Users


+47.06% Search CTR


A startup had to make a splash with their novel compliance & security solutions after a strategic rebranding and planned website launch. Working with us, they managed to avoid the common pitfalls of site migrations and immediately improve their digital footprint.

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+6.1x Lead Submissions


+7.5x User Growth


+4.5x Top 3 Ranking Growth


In the fast-paced world of global trading and custom ATS, one startup leveraged digital PR and SEO to cut through the noise, transitioning from its seed phase into infrastructure contracts with major players across their industry. By leveraging digital PR as much as possible, improving their site design, and rolling out an entirely new SEO strategy, they were able to dominate the bottom of funnel search queries and get the attention of real decision makers.

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+3.4x Sales Qualified Leads (SQLs)


+218% New User Growth


+124% Organic Sessions


A legacy infrastructure provider specializing in alternative investments faced challenges modernizing its digital presence. With a scattered digital landscape filled with outdated pages, weak content and old web properties, the company recognized the need for a strategic overhaul of its footprint. In order for their website to better serve its growing audience and meet the contemporary demands of the fintech industry, they called upon us to modernize their digital positioning.

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+7.3x Sales Qualified Leads (SQLs)


+325% New Users


+46% Session Growth


A burgeoning fintech startup aimed at revolutionizing corporate accounting faced critical challenges with its digital presence. Hindered by high exit rates and underperforming marketing channels, the startup was in dire need of a transformative approach.

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+493% Increase in Organic Users


+9.4x More Pages Per Session


+23% Organic Users Conversion Rate


A leading fintech business, specializing in accounting solutions for private equity portfolio management, faced significant growing pains. Despite creating an extensive library of content to boost SEO traffic, their efforts failed to generate meaningful rankings, qualified traffic, or actionable deal flow.

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+8.6x Lead Submissions


-38% Site Exit Rate


+159% Pages Per Session


A fintech company, boasting substantial site traffic and engagement, faced a critical challenge: converting this traffic into tangible sales and conversions. Despite the healthy influx of visitors, the sales team was starved of actionable leads. 

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+6.6x Inbound Traffic


+18% Time On Site


+182% Pages Indexed By Search Engines


A fintech business, on the brink of seeking its next round of venture funding, found itself at a critical juncture. Despite boasting superior technology and a skilled sales team, the company was unable to showcase the growth metrics required to attract investors. Early PR efforts had garnered some attention, but failed to translate into consistent traffic or significant industry presence.

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Frequently asked questions about FinTech SEO

Customer satisfaction has always been essential to our approach. We strongly believe in taking care of our customers’ customers so that our customers will take care of us.

I thought SEO was Dead what gives?

There are two types of businesses. Those that do SEO and get free traffic from Google and Bing, and those who don’t and wonder why they’re shrinking a little more year after year.

The fact is that search engine real estate is a massively valuable asset, and Google is doing everything it can to sell as many ads as possible without losing leads. Remember, they’re an advertising company before anything else. It’s in their best interest to make sure companies like Web Upon can’t “game the system.” One man’s gaming is another man’s game of choice.

The fact is that we at Web Upon believe in giving the little guy a chance. If you look at the progression of rankings over the last 8 years, more and more traffic is going to massive brands and big ad spenders. I’m not alleging conspiracy, I’m just saying you have to fight with every asset you have. Unless you’re already a Fortune 100, then please by all means waste your cash on TV, Radio, and Display Ads.

The people that pedal in the drivel of “SEO is dead” are either terrible at execution, have been burned before, or don’t understand it’s no longer as simple as handing over money for links. That’s the reason why we take a multidisciplinary approach that puts your customers first and the algorithm second.

Why are you guys so cheap?

If you’ve been working with traditional vendors, big names, or anyone who’s been in the business for a long time, you may be surprised by how low prices are. The fact is that we know we’re a young company. For the CMO, middle manager, business owner, or head of sales that knows you need more inbound leads, we understand you’re taking a gamble by not buying generic. We know we’re pricing our services 50-80% cheaper than you’d be getting at a traditional organization. And we’re fine with it. We want massive growth and a happy customer base.

Why are you guys so expensive?

On the other side of the coin, we know for the average business that marketing may be the largest non-material expense you make. Better yet, we know how harrowing it is to roll the dice when you need to win.

Don’t worry, we live to win.

At the end of the day it all depends on your business and needs. I tell people all the time, if you need to put food on the plate next month, then just go with paid ads. If you’re willing to make an investment in your future and have time to watch that compound, SEO is the way to go.

What goes into link building?

We could talk about link building all day. The fact is that there are literally hundreds of tactics you could pursue to get links to your site. Some of them are basic white hat links of minimal value (do you have every free link on the web that you should? because we guarantee you don’t), others are more complicated. The fact is that the majority of our links after we’ve gained all the basic ones that every business in your niche should have come from guest posting and gaining mentions. It’s the only way to reliably and safely get you the links you need.

Are your links safe?

We work hard to understand your market and search engines. The links we get you are as safe as can be. The sad truth is that poorly executed link-building can do you more harm than good. We’ve seen it before and we’re sad to say that bad link building campaigns can utterly devastate your business. Don’t let it happen to you!

What goes into content production?

A blog post is not a blog post worth having unless it’s incredible. We have an internal checklist we’ve used thousands of times to get our customers millions of visits and social shares. Many companies out there will sell you blog posts, which are really just sub-par blurbs written by foreign writers. 500 words is not going to cut it in 2017. In fact you need closer to 1200-2000 to even have hopes of making a dent in rankings. Additionally our posts are engaging, feature great imagery, and are always better than everything else on the market. Better yet if you elect for our Professional package we’ll actually promote your content across the web and relevant communities, which will almost guarantee consistent traffic.

We take massive pride in our content marketing efforts. We dissect your market, read what’s been written before, and create content that your customers will actually enjoy reading.

What all goes into your SEO packages?

Our overall SEO process best outlines our work. But we can guarantee that Web Upon takes nothing off the table. We’ll use any tactic available to us to build out your rankings.

Will you sell content separately from SEO?

If you feel like you just need the content component of our work we sell individual pieces for $500 each. The fact is that we bundle it in (and cut you a deal as much of the market research will have already been done) because we believe it’s so important. Our goal when we started Web Upon was to never sell a package that wouldn’t get results. Every package is thus calibrated to represent a service that we know will grow your business.

What if I don’t get the results I’m hoping for?

We expect to provide at least 30% online growth to your business when you start with us. But if you aren’t happy with our work, or growth doesn’t meet either of our expectations, cancellation is easy. We create three month contracts to start at a minimum, and after that it’s month to month. And believe me cancellation is as easy as it should be…(not like we’re a cable internet company or anything)

How do you report on results?

We primarily use Google Analytics to understand your site and our results. We basically use the previous months before we got started as a benchmark for progress. While every business has a degree of seasonality, we’re confident we can increase traffic and rankings for most businesses no matter what the season. We also look at secondary metrics like time on page and other engagement factors to monitor our overall success (or failure). For the most part the goal of the reports is to help you understand what we’re working on, going to work on, and give you a fair assessment of our work quality.

 Do I get to keep what you do? Will my links and rankings stay?

Absolutely, when we say the customer comes first we absolutely mean it. A big reason we started Web Upon was because we hated to see all the scammers and hucksters out there. We always do what we can to help build your business, and if you’re not happy with our results we have no hard feelings about parting ways. 

Work with a Team that Chases Success

Our FinTech SEO Workflow

Excellence is not an act, but a habit and we love to habitually win for our client. Our process is focused on maximizing success no matter what changes might be shaking the market at the moment. Consistency is key, and working with Web Upon means clear goals, defined execution, and quantifiable impact.


Once you’re ready to get started the first thing we do is examine your site & get a sense of your business. We go through an extensive 76-point process to evaluate your competition & your place in the market. We figure out where your business is, where the competition is weak, and where we can strike.


Our first “official” chat gives us an opportunity to get to know you and your needs. This is your chance to tell us about your business challenges and what you want to see out of our work. Whether for SEO, a new site, Facebook marketing, or content marketing we can bring market context to the conversation. Between your team and ours we can figure out the best routes to pursue for growth, and what we need to do to ensure that your business’s growth gets accelerated.


The marriage of our marketing understanding and your expertise is the creation of a clear strategy for growth. We’ll present this information in an SEO Audit or a Facebook strategy PDF that’ll give you a clear picture of what we’ll do and when. We plan for the harvest, whether you plan on sticking around for a month, four, or a lifetime of growth we create a clear 12-month plan that you get to keep. This is our opinion of what needs to happen so that your business can continue to see a positive return on investment.


The buck stops with us. We do what we say we’re going to do, and do what we can to keep you in the loop as we proceed. Better still, we’re always available by email or for a quick call. Just let us know and we can work with you to build out a strategy that works or change courses if we need to. I promise you, you’ll never feel like a marketing company has had your back as much as we’ll have it.


You can expect the same gusto from us in month 15 that you got from us on day one. We’re firm believers in the customer is always right. If you don’t feel like we’re winning for you, we’re not happy. You can expect monthly reporting from us, & a clear map of what we’ve done and where we’re going.

Get Started with a Customized Plan