Guide to 2025 LinkedIn Image Sizes: Optimize Your Profile and Posts

This table should help you ensure that all your LinkedIn visuals are optimized for clarity and engagement, maintaining a professional appearance across devices.

Type of Image	Dimensions (pixels)	Aspect Ratio
Profile Photo / Company Logo	400 x 400	1:1
Personal Profile Banner (Cover Image)	1584 x 396	4:1
Company Page Cover Image (Banner)	1128 x 191	5.91:1
Post Image (Square)	1200 x 1200	1:1
Post Image (Landscape)	1200 x 627	1.91:1
Article Cover	744 x 400	1.86:1
Video Thumbnail	640 x 360	16:9
Carousel	1080 x 1080	1:1
Thumbnail (Link Shares)	1200 x 627	1.91:1
Shared Image	1104 x 736	3:2

Knowing the right LinkedIn image sizes for 2025 is crucial for maintaining a professional and engaging presence on the platform. These dimensions directly impact how your images are displayed and perceived by your audience.

• Profile Photo: This is your first impression on LinkedIn. It should be 400 x 400 pixels but can be larger as long as it maintains a 1:1 aspect ratio.
• Banner (cover image): Your personal profile banner should be 1584 x 396 pixels. This is the background image at the top of your profile and offers a large canvas to showcase more about you.
  • Mobile‑safe text box: 880 × 290 pixels, starting at 650 from the left side. Design with margins of about 48 pixels or more from the top, bottom, and right sides.

  • Line count guidance: Center all text/content inside the safe box; 2 lines (comfortable), 3 lines if you drop type size. As a rule of thumb with ~1.2 line height.

    • 2 lines: font size ≤ 150 pixels (practically 96–120 px looks balanced).

    • 3 lines: font size ≤ 100 pixels (typically 64–84 px).

• Logo: A standard company logo should be 400 x 400 pixels, maintaining a 1:1 aspect ratio for clear visibility.
• Cover Image (company banner): The recommended size for a company cover image, which is the page’s banner, is 1128 x 191 pixels. It’s a wider space to display brand images.
  • Mobile‑safe text box: 820 × 140 pixels, starting at 280 from the left side, and 20 pixels or more from the top, bottom, and right sides.
  • Line count guidance: Ensure all text/content are centered inside the safe box; 2 lines at comfortable sizes or 3 lines only if you reduce type, with ~1.2 line height.

    • 2 lines: font size ≤ 72 pixels (56–64 px is a good working range).

    • 3 lines: font size ≤ 48 pixels.

• Post Image: When sharing an image in a post, aim for 1200 x 1200 pixels for square layouts and 1200 x 628 pixels for horizontal images to ensure compatibility on all devices.
• Article Cover: High-quality articles should have cover images sized at 744 x 400 pixels to be displayed correctly.
• Video Posts: Videos on LinkedIn are best uploaded with an aspect ratio of 1:2.4 to 2.4:1. The recommended pixels for a video thumbnail is 640 x 360 pixels.
• Carousel: Each image in a carousel post should be 1080 x 1080 pixels, which will appear square on users’ feeds.
• Thumbnail: For shared links, the thumbnail image should be 1200 x 627 pixels to be visible and clear within the feed.

When crafting visuals for LinkedIn, we must focus on the balance between eye-catching imagery and maintaining professional standards. High-quality, properly formatted images lead to better engagement and reinforce our brand image.

We always aim for high-resolution images considering LinkedIn’s professional environment. Additionally, it’s critical to keep the file size below 5MB to ensure quick loading times, which retains user attention.

The right image format is essential for quality and engagement. We use JPEG for photos due to its balance of quality and file size. For graphics with text or icons, we prefer PNG, as it supports transparency and details stay sharp. GIFs are suitable for short animations, promoting engagement; however, their use should align with the professional tone of our brand.

We ensure that our visuals reflect our message with clarity—both the visual content itself and its purpose need to be crystal clear to our audience.

When considering the upload size for images on LinkedIn, it’s crucial to recognize the variations between mobile and desktop displays.

As we guide you through the optimal image sizes for different devices, remember that a responsive approach is essential for maintaining a professional appearance across all viewer experiences.

The profile photo or company logo on LinkedIn appears prominently on both desktop and mobile views, but on mobile, it becomes larger and shifts more to the left side of the screen. This results in the profile photo partially overlapping the left side of the banner, so keep important banner elements away from the bottom-left corner to prevent obstruction.

Your LinkedIn profile image should be square for maximum compatibility. The recommended size is 400 x 400 pixels. Larger images will be resized to fit this dimension.

Profile Headers: The banner image on your profile plays a significant role in your branding. A size of 1584 x 396 pixels is recommended for personal profiles and 1128 x 191 pixels for company pages.

LinkedIn Ads: When creating ads, it’s important to be mindful of how they’ll look on various devices.

For sponsored content, use an aspect ratio of 1.91:1 for optimal responsiveness. For instance, 1200 x 627 pixels works well.

For Carousel Ads, images should be 1080 x 1080 pixels.

Portrait Images: If your content includes portrait images, aim for an upload size of 627 x 1200 pixels to maintain clarity on both desktop and mobile. This size keeps your images sharp and professional on all devices.

In the current social media landscape, maintaining a unified brand experience through consistent visual touchpoints is crucial. This ensures that our brand is instantly recognizable across various platforms.

When we design our social media images, it’s imperative to use consistent brand elements like logos, colors, and typography. This helps in reinforcing our brand identity regardless of where our audience encounters our content.

Here are specific image sizes tailored for each platform to optimize our brand’s visual presence:

• LinkedIn Image Sizes

  • Profile Picture / Company Logo: 400 x 400 pixels
  • Personal Cover Image: 1584 x 396 pixels
  • Company Cover Image: 1128 x 191 pixels
  • Post Image: 1200 x 1200 (square) or 1200 x 627 (landscape)
  • Link Post: 1200 x 627 pixels

• Instagram Image Size

  • Profile Picture: 110 x 110 pixels
  • Square Post: 1080 x 1080 pixels
  • Portrait Post: 1080 x 1350 pixels
  • Stories: 1080 x 1920 pixels
  • Instagram Ads: Vary based on the ad type, generally following the dimensions of posts and stories.

• Facebook Image Size

  • Profile Picture: 170 x 170 pixels on desktop, 128 x 128 on smartphones
  • Cover Image: 820 x 312 pixels on desktop, 640 x 360 pixels on smartphones
  • Post Image: 1200 x 630 pixels

• Twitter Image Sizes

  • Profile Photo: 400 x 400 pixels
  • Header Photo: 1500 x 500 pixels
  • In-Stream Photo: 1600 x 900 pixels

• YouTube Image Sizes

  • Profile Picture: 800 x 800 pixels
  • Channel Cover: 2560 x 1440 pixels
  • Video Thumbnail: 1280 x 720 pixels

• Pinterest Image Sizes

  • Profile Picture: 165 x 165 pixels
  • Pin Size: 1000 x 1500 pixels

To foster brand recognition, our visuals for platforms like Instagram, Facebook, and Pinterest should not only align with these dimensions but also translate our brand’s essence.

For sponsored content, like Instagram Ads, adhering to recommended image specs is just as important for maintaining a quality user experience.

Our approach to Social Media Images should focus on creating a consistent feel that reflects our brand’s character, making adjustments for each platform’s unique format.

Using tools like templates and guidelines can streamline the creation process, ensuring we uphold a high standard for our brand’s visual narrative.