Why Bing bothers me and why you needn’t bother with the search engine Bing.
Okay, maybe hate is a strong word. But I’ve been let down. I saw what is among one of the best TV marketing campaigns of 2009 for Bing, so I expected the product to be amazing. I was sadly mistaken.
First, let me tell you how my Bing experience works.
I type “Chinese restaurant” into the search engine. It gives me a bunch of local restaurants… local if I were living in Kansas City. I do not. I do not know what made the site think I lived in Kansas City. I don’t even live in Missouri.
Fortunately there’s a link to change my location. After I do Bing now lists several Chinese restaurants in my city along with a little map image to show me where they’re located. Not too bad. Except that Yahoo does the exact same thing. And guess what, Google does the same thing (except the local listing and map is further down the page).
Okay, so what else does Bing promise? A search for the things you’re looking for, not weird random things. Bing’s ads claim the search engine is the “Cure for Search Overload Syndrome”.
Watch this commercial and then I’ll explain the basis of my Bing intolerance.
Take the example, Breakfast. A lady in the ad is talking about wanting to find a new place for breakfast, while her friend (playing the part of the other search engines) starts spouting out non-food related items, like the Breakfast Club movie.
So, what actually happens when I type “breakfast” in Bing?
- Jimmy Dean website where you can get sausage recipes.
- JCPenney website ad – specifically promoting FURNITURE!
- Schwan’s website
- Wikipedia’s page on breakfast
- a few more sites where you can find breakfast recipes
- a list of local Bed & Breakfast places
- a few more recipe sites
- a music site that happens to have breakfast in its title
A Yahoo search for “breakfast” gives me nearly the exact same results, minus the JCPenneys and music suggestions. Google’s search was the best. It only gave me food-related results… AND it gave me a rather long list of local restaurants that serve breakfast.
I’ve surveyed a few friends who’ve also tried Bing once. But only once. They were also underwhelmed and went back to their Google habit.
Lesson to be learned: Don’t promise what you can’t deliver. You can make great marketing to get viewers to your site. But it only takes one bad experience for us to never return.