Internal ERP Data Management & Vendor Assessment

The startup's journey was marred by frustrations with their initial web development and marketing teams, resulting in a website that poorly represented their innovative solutions. The site was plagued with high exit rates and low engagement, indicating that potential customers were not resonating with the content or finding the information they needed. While a series of other companies had tried to remedy the situation, their overall marketing strategy remained misaligned with their core product offerings. In addition, their heavy utilization of internal jargon and a proprietary lexicon alienated partners and confused potential customers.

Determined to turn right their course the team was willing to undertake a comprehensive digital strategy overhaul. By analyzing existing marketing data, we identified inefficient spending and reallocated budgets towards higher-performing channels and content building immediate positive momentum and stopping the bleeding. Following these low hanging fruit optimizations, we oriented towards content optimization and expansion. The pages that demonstrated promise were amplified and expanded upon, with a focus on creating value-driven, engaging content that directly addressed potential customers' needs and pain points. Finally we cemented this overall approach with a complete reevaluation and retooling of their SEO strategy. Our team was able to align our sales language framing and positioning more closely with how potential customers searched for their solutions. This adjusted site language was more accessible and relatable, opening up new markets they had previously glossed over. Over the next few quarters as we were able to refine the strategy further, their overall marketing efficiency continues to open up new areas for customer engagement.

Through a thorough reexamination of current work and rapid iteration, this startup transitioned from digital obscurity to a formidable player in the compliance and security sector. By leveraging insightful marketing data, refining their content and SEO strategies, and enhancing overall user experience, the startup was able to secure future rounds of funding and develop a unified sales strategy across the organization.