The company's primary issues surrounded its sprawling online presence, resulting from decades of incremental updates without a cohesive strategy. This disjointed digital landscape hindered user experience, SEO performance, and ultimately, the company's ability to generate leads and convert users. Leadership was bullish on growth, but hesitant to invest in any work that might jeopardize their current market leadership.
The fintech company embarked on a comprehensive digital overhaul aimed at addressing these challenges head-on. The project involved multiple rounds and segments for content audits and consolidations. Through rigorous evaluation of existing content, identifying valuable pieces for retention and updating, and removing irrelevant or outdated information, we were able to unify the page design to deliver a coherent brand experience, and eliminate any outdated and inaccurate content that diluted the company's message. This allowed us to quickly scale their search market share with a consolidated and streamlined structure and logical sales funnel. Reconfiguring the overall SEO footprint, design, and sales funnel created a smoother user journey that effectively guided users from initial engagement to conversion.
This case study showcases the transformative power of a strategic digital overhaul for a legacy fintech provider focused on compliance and security. By addressing the complex challenges of outdated digital practices and implementing a cohesive, modern strategy, the company significantly improved its engagement metrics, user growth, and lead generation capabilities. The successful overhaul not only revitalized the company's online presence but also positioned it for future growth in the competitive fintech landscape, proving that even the most established organizations can pivot and thrive in the digital age.
+3.4x
Sales Qualified Leads
