New ATS Entrant and Legacy Integration Platform

As a new entrant in the competitive trading industry, the company faced several challenges. The primary hurdle was establishing credibility and visibility in a market dominated by well-established firms. Additionally, the startup needed to clearly position its offer’s UVP so it could differentiate them from competitors. With constrained resources and a modest size, the path to achieving significant market penetration seemed daunting.

The startup embarked on a bold strategy centered around leveraging SEO to frame its core value proposition within the US market and then expanding outward towards international family offices until they found an ideal product market fit for enterprise solutions. Recognizing the untapped potential in exploiting market volatility for some high net worth individuals, we were able to develop a sophisticated longtail targeting strategy. This allowed us to create tailored SEO sales strategies for this niche while also establishing credibility inside of google. This innovative approach allowed them to capitalize on opportunities missed by others, setting them apart at industry conferences. Over time this gave us the semantic foothold we needed to begin dominating the higher competition terms in their industry which gave us middle and top of funnel visibility across organizations. This further compounded our performance giving them positive push incentives from external customers, and internal pull demand from staff members for their services. This organic groundswell coupled with some high visibility placements, allowed the startup to land meetings with a few key incumbents that translated into sustained revenue growth.

An innovative strategy, coupled with effective media outreach, transformed a small startup into a significant industry player. By identifying and exploiting a niche market, the startup not only achieved a remarkable increase in lead flow but also established itself as a pioneer in the space. Their journey from modest beginnings to closing major deals underscores the power of innovation, strategic marketing, and media in driving business growth. As interest in the company continued to surge once deals were announced, rankings, traffic, and lead generation continued to compound. This influx of leads was not just in quantity, but also in quality with many prospects representing significant potential deals.