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Every Link Building Tactic Worth Using

This isn’t another one of those posts that rounds up every link building tactic that’s ever crossed an SEO’s mind. Instead it’s a jumping off point towards understanding where the link building landscape currently stands, and what core strategies you should be thinking about as you proceed on campaigns. Don’t...

The 34 Best Link-Building Tools Used by the Pros & What They’re For

Link building has always been the cornerstone of SEO. For the basics of what link building is and why it matters jump to the bottom or click here for link building strategies to crush it in 2016. As you may know, there are hundreds of tools on the market ranging from the black-hat to the legitimate. This list includ...

Game Theory 101: The Prisoner’s Dilemma & Iterated Prisoner’s Dilemma Game Simulation

The prisoner’s dilemma is a popular introductory example of a game analyzed in game theory that demonstrates why “rational” individuals are unlikely to cooperate, even when it could be in both of their best interests to do so, a win-win scenario. The prisoners dilemma game above simulates both what we’ll call t...

CSS & JS Kerning: How to Easily & Tastefully Add Polish to Your Site

Often when I interact with clients that are less than happy with their web design results the issue tends to revolve around a lack of polish. Obviously there are are times when the web design project goes completely off the rails for other reasons. But extra polish can make a site, landing-page, custom widget or projec...

How To Audit Your SEO Agency or Consultant in 7 Bulletproof Steps

Search engine optimization is one of the rare business areas where there are thousands of self proclaimed experts, but no central governing body that actual certifies it. And there never will be, because search engines have no incentives to encourage the industry. Google made nearly $28.55 billion from AdWords in 2017....

27 Essential Digital Marketing Acronyms Every Business Owner Must Know

Fads come and go. As do trends in the world of business. Last decades giants, and yesterdays superstars become faint blips on the radar. How often do people talk about Zuckerberg and Jobs, over Iacocca & Welch? Heck, 5 years ago DM referred to a direct message on Twitter, now it predominantly indicates a direct me...

SEO Sucks and is Bullshit, if You Act Like it’s 2007.

I hear it all the time. SEO is bullshit, SEO is a scam etc. Generally I don’t care because my clients continue to laugh all the way to the bank. Honestly I welcome the derision, because less competition always means more margins for my clients. But SEO is B.S. especially if nothing has changed in an agency or con...