On today’s Chalk Talk Thursday, I wanted to cover a pretty basic SEO task, which is how to generate a site map. In the video above I run through a few common ways to go about this. There are a bunch of ways to generate sitemaps, and I’m going to introduce you to several. I’m going to cover how...
Search engine optimization is one of the rare business areas where there are thousands of self proclaimed experts, but no central governing body that actual certifies it. And there never will be, because search engines have no incentives to encourage the industry. Google made nearly $28.55 billion from AdWords ...
Transcript: [00:02] Hey, this is Shaheen over at Web Upon and this is episode number seven of Chalk Talk Thursday. Today I want to cover how websites work. This is actually a super common question that I get all the time, and I think especially for business owners that are busy with everything else they&...
Transcript: [00:01] Hello. This is Shaheen over at WebUpon. This is episode number six of Chalk Talk Thursday. Today I wanted to cover the three core principles of link building. This applies to any business. I know there are hundreds of lists out there that cover all the various tactics, but I think at a macro...
As a digital or content marketer, you and your team will be tasked with creating social media posts, blogs, websites, advertisements, videos, and more. The task of ideating and executing on content can be an exhausting one, especially if you have to start from square one every single time, without a strategy to help ...
Transcript: Hello, this is Shaheen over at WebUpon and this is episode number five of Chalk Talk Thursday. Today we’re going to cover something that I love, how to write really good, damn good title tags. As is my custom, I’m going to start off by talking about a little bit of the contention here ...
It’s important that all business owners make sure that they have complete ownership of their site, social media accounts, ad tools, and any associated collateral. Unfortunately I’ve encountered many situations where business didn’t know what they did and didn’t own. This video will cover all th...
Transcript: Hello. This is Shaheen over at WebUpon, and this is episode number three of Chalk Talk T...
Proxies and VPNs are excellent ways to beef up your security online, but are also major obstacles to the work of many digital marketers. But, learning about how they work, and the different times when they are useful will help prepare you for working through any issues that might come up. We like to give you the i...
“What’s in a name?” asked William Shakespeare more than 400 years ago, and the question continues to be one of the most defining ones in the business world. Just like auditing a consultant, you have to audit your business to ensure that it has the best possible name for use in the real world and the online w...
