The economic crisis touched all countries, including Russia. In the market of IT-technologies they have to invent new ways to promote digital products. Russian citizens are now actively using bootleg products that still can be purchased even on the street, and the issue of raising the level of consumer loyalty to licensed software is the priority for the industry.
Young and aggressive Russian animation studio Toonbox, doing both conceptual design (for example www.koms.ru site, already mentioned by RJ Evans), and children’s animated series based on Russian folk tales, has developed, by order of the international Adobe corporation, a serial, telling about Adobe Acrobat in a humorous manner. Surprising is the fact that the cartoon, initially assumed as something humorous and just for fun, appeared to be resembling “Happy Tree Friends”, sounding bawdy from time to time (the narrator, pronouncing complex words, is stammering and seems about to insert obscenities).
The Russian Internet community took a grave view of the “Three Acrobat Brothers” (a set Russian phrase meaning “Three pickle-friends”) in the Russian-speaking segment of YouTube. The situation is quite funny, taking into consideration the fact, that Russian Internet users normally do their best to be oppositional. This time the authors are accused of picturing cruelty to animals, as well as of promoting expletive among Internet users.
Sat, Feb 21, 2009, by Paul Mountian
Web Talk