Webupon

When trying to get your web content noticed among all the other stuff that’s on the internet competing for views, it is important to consider a few things.

1) High Quality Content

This is a must when getting people engaged in your creations. You can’t just expect people to spend their time if it doesn’t benefit them in some way, or if it’s hard to use. If you make things more convenient for people, you’ll exponentially increase the amount of exposure that you get. For example, in a Starbucks business model experiment, placing a storefront just 5 steps closer almost doubled the amount of customers the shop got.

2) Target Audience

Who would be interested in what you’re publishing? If you’ve figured that out, (and it is actually entertaining) then it’s simply a matter of getting your content out there. If you are able to show your content to your target audience, then you should be fairly successful. You can also target multiple audiences to increase your audience base. For example, (and again I draw upon the business model of Starbucks) Starbucks placed two stores across the street from each other, each with different decor, and surprisingly, the two stores did not cannibalize each others’ sales. One attracted the business, corporate crowd, while the other attracted young people, all with a simple change to the facade put up.

3) Exposure

How easily available is your content? One of the most effective (and free) ways to getting your content viewed is Youtube. It is a portal site with millions of viewers each day, and if you can put interesting videos that are relevant to whatever you want to divert them to next, you can generally coax viewers to view your content. However, you must remember that if your content does not interest them in the first place, you will not be able to get them to view it.

Registering your content on search engines, and Digg (http://www.digg.com) are also ways to increase your exposure.

If you follow these tips, you should be able to increase the amount of traffic going to your content, but you must keep in mind that your content must suit your audience. If you are able to master that, then the rest will come easily.