When building your website, creating an informative landing page is necessary for gaining traffic. The page should be appealing, but more importantly, compel the user to view other pages to give credibility and build value.
Traditionally, web designers take the most amount of time to develop landing pages that rank well in search engines. They ensure that the content contains the keywords/phrases they want to rank well for. The copy informs the user on what the website is about. And the use of images attracts attention.
But you should not try to sell the user on the first page.
Don’t you hate it when people approach you telling you what they do and pushing their services on you?
Don’t be that salesman. But rather give the story of your product. Demonstrate it. How does it work? Engage the user, and add interaction.
Are others using it? What do they have to say about it? What makes your product different?
Don’t go into an extensive landing page that scrolls forever with line after line of a sales pitch. Only to get to a contact form that asks for everything but the user’s social security number.
A landing page should give just a taste of what is in store, and then link to more information on the subject. Lead the user by giving them bits at a time, salavating for more.
Wed, Jun 3, 2009, by MattCoops
Web Talk