Webupon

The notion that AT&T’s takeover of Bell South will be the final step that ends the effort to maintain Net Neutrality is getting a lot of press. Here’s a link to just a bit of the coverage.

Sure, it sounds scary that a new, bigger AT&T will corner the market on Web traffic, but we don’t see it. And we think your audience won’t see it either. Net Neutrality spins out of the concern of independent Internet users that giant monopolistic scoundrels such as AT&T will rig the Web so only those who pay them a premium will get access to the best of the Web. Oh, please.

Access to the Internet will simply not be controllable by a few major network players. Sometime this year a new generation of wireless network operators will hit the market, and they are going to offer far too many ways to get online for a company like AT&T to keep them from being competitive. Not only that, traffic-starved Web sites will never give up the chance to make a marketing splash in order to obey some affiliate deal that AT&T, Comcast or any other major network operator hopes to finagle.

Everyone who goes online will have access to the whole Internet. Tell your audience to go worry about something else: The scam that is gift cards. That’s really an issue.