Webupon

When creating web content you need to know by heart that less is more. Most top blogs have just a few words in their pages, a little more than a Twit, a good example is Life Hacker. They have small articles, the website layout is not the best I have seen and they are one of the most visited blogs in the world.

Why? Simplicity.

They are simple, there you will not find mud or dirt, just gold. All information there is the best you can read, with good tips, the best software but most of all it’s a website you can trust. After the trust is the size of the article that counts the most. According to some studies, the longer the article is, the less people read it so you are writing for nobody because people will skip it. The shorter the article, the higher the chances of scoring a 90% amount of words read by users.

How much is too much? After 100 words the percentage of words read drop like a rock on water. People will simply skip your content, they might skim it, they might scan it, but most of the times they will not read it word by word, which is bad for the content creator. The ideal number would be something between 200 and 500 words, more is too much, less is too much. A wise person will aim for 350-400 words.

How to do it? There are some tools online you can use for free that will count your characters and words in real time so you can see with a lag of a millisecond how many words your article already has, good for stopping before people leave. It’s better to write three good medium sized articles than one huge article, you will earn two times more, according to my personal experience. Instead of adding more text, try to add a few more images. An image is worth a thousand words right? So add a few thousand words every now and then.