Webupon

Optimization

For a referencement to be effective, it is imperative that your site be optimized according to specific rules. You can do this optimization even grace you with some tips that I will give below. However, be aware that this advice is general advice, but each site must be optimized according to its content and the visitors it seeks. If you want to be sure that the optimization of your site will be done effectively.
1) Optimization in relation to search engines
Before you start referencing your site, you need to optimize its content.
Indeed, to get your site found by the directories, and especially by the major engines such as Google, we need your content is on the one hand therefore, and on the other hand it contains the keyword On your site.
If the subject of your site is the horse, it is necessary that the word horse back several times in your pages. But beware, everything is a question of dosage.
If you put lines like “horse horse horse …. , Your site may be penalized by search engines because they recognize a “forcing” to the engines.
Highlight the text naturally. Put phrases, eg presentation of your site. Securities, bonds. Then it is necessary that your site contains a number of page related to your topic.
A site rich in information will be better positioned in search results a site that contains four pages.

To get the best possible positions in the research on search engines is only possible site has a link to your site, why it is advisable to propose exchange links with a large number of webmasters with a PageRank greater than 1, it is advisable to create a page “partners” in which you put links to sites with which you have trade links. You can also use this page to include the logos of some directories which require a link back required when referencing your site.

Here are a few points up how to optimize your web pages:

Design

A site with a very successful design will not necessarily a good positioning in search engines. For example, a site created with Flash technology, it will probably be a pleasant visit and beautiful in appearance, but this is what happens if a visitor can find it … In fact, this standard penalizes le referencement, most search engines can not properly index Flash websites.

Your home page should contain text, it is strongly advised to view the images as many search engines take into account the sentences found on the home page to provide the description of your site or his words keys.

URLs

Your URL is very important in the classification of sites, preferably biensur choose a domain name clearly evoking the theme of your site, also attention to the file name of your page, the spaces are to be banned as it will appear in ‘% 20 “(Example: You have an automotive site for domain name” My-automobile.com “if you name a page of photos voitures.html” in the navigation bar and in the results pages of motors research, it appears in the following way: http://www.mon-automobile.com/photos% 20de% 20voitures.html. It is therefore advisable to replace those spaces with the characters’ – ‘(fired),’ _ ‘(from bottom). Sessions PHP producing different url for each visitors are also problematic when referencement.
That means more keywords in the name of your pages, avoid calling your pages with the name of the genus page1.html or with common abbreviations such info.html, search engines consider keywords contained in the address of the site, therefore, prefer the name as informations_voitures_ferrari.html to a page that talks about Ferrari for example.

Here is a site that sells domain names at low prices: DOMAIN NEO
If you really want to have a real domain name for free, you can have one on this site: Area Free France

Content

A point often overlooked by webmasters, and not least, we should find on your page keywords in your site repeatedly (about every 20 words), do not faitent lists and hard but pure form sentences ( Example: do not do: “Car, car, ferrari, porsche, driving, speed, circuit, rather like” Welcome to our car, here you can admire the Porsche and Ferrari in all their splendor and driving tips are also available to teach you to control the speed circuit of course!)

It is absolutely not recommended to make lists and make the same color as the background, the visitor does not actually see these lists but the engine will detect it and take it as “forcing”, which is much appreciated. This practice is part of the so-called “spamdexing”, which includes practices intended to deceive engine robots, here are some other examples of spamdexing:

Hide-text or links by layers or by placing the same color as the background.

The hidden-pages ( “cloaking”) or sneaky redirects.

-Do not the words unrelated to your actual content.

-Do not create multiple pages, domains or subdomains with essentially the same.

2) Optimization in relation to your visitors
Here are some tips to make your site more attractive as possible with respect to your visitors:

-The size of your home must not exceed 50 KB, otherwise it may put too much time to load and may drive away visitors. To give you an order of magnitude, the page should load in less than 20 seconds (be careful if you have ADSL or cable, also pay attention to visitors who pass through such a 28K modem …)

-Avoid making a homepage making kilometers long, it is advisable to divide the information by categories in different pages, pages with more content on your site = more pages to visit, so more visitors.

By entering your site, the visitor must immediately see that this visit, clearly displaying the theme of your site.

-Don ‘t forget to leave your email address available to your visitors to receive any criticism, compliment or suggestions.

-The interactivity of a site is often a quality much appreciated by users, for this, many solutions exist, forums, chat, an “news” shows that the site is active, if a visitor got one way or another think that your site is abandoned, it does not s’atardera above.

-Some spelling errors are the worst effect on a site, even amateur, so check it well (yes it takes the french …).

-Keep the same graphic for your entire site, browsing above, you should not feel it has changed its website.
If you are dry at the level of design ideas, you can go take a look at this website: Kitgrafik
Or read this book is very well done and that will help you make a homepage and an attractive design:

-Keep a simple, your site does not look like a maze, and your visitors will return to the home page in one click, try to keep a link “home” on each of your pages.

-Don ‘t abuse it for advertising, avoid at all costs popup, flashing a page from anywhere because it is covered in banner advertising is not pleasant to visit.

You will understand, we must do everything for the comfort of the visitor, if someone takes pleasure to visit your site, it will visit you …

Managing Your Site Links

For your referencement be effective, it is not enough to register in search engines (you know I think …), the number of links pointing to your site is crucial, so here is how to get quality links.

An effective link is a link dabord being on a popular, over the site with a link to your site is more popular and this link will work. The format of the link are also important: if the page displays a link to your site deals with the same theme as your site, your link will be more effective.

Here is the format of a good link to a site dedicated to Ferrari for example:

Ferrari: The Passion

If you prefer to use the banner, are format should be:

Here is a site for a banner easily and quickly: PubExpress

Do not forget the ALT tag, it is indispensable.

Build knowledge of the links is not everything, it is now necessary that the relationship is on a larger number of sites.

For those links, several techniques exist:

-The first course is to have a site with real content and that other webmasters find it interesting to propose a link to your site on their own.

-The second is to propose exchange links with other webmasters, you post a link to their sites on your page, and it makes even one of their page.

-The third is part of a large number of directories

Combine these three techniques and you’ll get very good results