One very important thing to do while applying keyword search tactics or executing an SEO strategy is to focus on high conversion keywords. What does this mean? It’s quite simple really. Everything you write about should convert into sales.
It doesn’t matter how many visitors come to your site. What matters is how many of them make a purchase after going through your website. If people just read and go back without spending money, then your website is not bringing in any revenues.
This means that the traffic getting directed to your page should not consist of readers who do not take any action or of window shoppers, instead it should comprise of active buyers, or people who will make an online purchase. So, high conversion keywords can bring in sales or subscribers to a merchant website. Only this will bring about a return on investment. So, the trick to making money online is to identify these words and then incorporate them in your online strategy. Here are a few ways to make this happen.
Firstly, high conversion keywords are not always high traffic keywords. You can rake in money even if a few people visit your site and all of them make a purchase. Also, the value of purchase made is important. You will be better off if only one visitor clicks on your page and makes a purchase of a million dollars instead of 100 people making a purchase of 1 dollar each. Single keywords like these that are capable of bringing in loads of cash are known as elephant words.
Given below are some tactics that can be used to isolate high conversion keywords. Firstly, omit general words from your SEO strategy and opt for more specific words instead. Specific keywords are known to bring in targeted traffic that results in higher conversion rates. Also, it has been found that people use general keywords when they are looking for information and specific keywords when they want to make a purchase. Additionally, using keyword phrases rather than single words can bring about a higher conversion rate as people who use such phrases are more likely to make a purchase.