Web design has recently become more adventurous. Don’t be eaten up by the frenzy. Protect yourself before you rake yourself and business.
- Guys, I have seen tons of web sites that need brain surgery. Web-sites are to be made to look more professional, confident and inviting to rake in more sales. Since this is your store, your advertisement, your salesman, your brochure- you must put more energy into creating it to show professionalism and personality.
- If your home page is nothing but pretty logo, with a sign “click here to enter”, then you are wasting the guest’s valuable time. Nothing infuriates more than knocking on a door, and waiting forever before being attended to. Your home page must be precise, provide the useful information at once, no beating about the bush. Your competitor may just be a click away.
- Let all links on your site be well defined so avoid using pictures as links. Don’t assume everyone knows that pictures are links, as people interpret things differently. Using pictures makes the page look very ambiguous and unprofessional.
- Similarly, don’t assume just any visitor to your site will know what FAQ denotes. Make it distinct- “Frequently Asked Questions”. Depending on your target audience, avoid using slang.
- Avoid laughable animations like plaque. They are distracting and irritating, making it uneasy to read what is offered. Don’t distract your readers from your primary ambition -selling them your products.
- If making profitable sales is your ambition, then make a link to your ordering page and home page on all pages. It’s a disaster making it hard for visitors to find how to buy what they crave for.
- Avoid jerky backgrounds, designing is good, but over-designing is a disaster! Make it simple, black text on white background. Columns can be used to enhance your web pages left and right, but leave the actual body black and white.
- If your web site is nothing but offering links to other people’s products, put in more effort by giving more details about the products you link to, the successes and how the prospective client will love to use them. Build people’s confidence because no one will spend their hard earned money on products they can’t trust.
- Integrate the products you offer in an organized fashion so it makes sense. I have evaluated many sites and have found that the best way to design a web page for sales is to give priority to the top selling products and then offer the rest from visible links. People tend to get confused when you give them too many choices.
- Most importantly, watch and be mindful of the sites you are linking to. For instance, will Facebook have a link to a porno site at the bottom of their web page? Your prospective customers will check you on everything. Only make links to the web sites you will be proud of.
Fri, Aug 29, 2008, by willyluv
Web Design