Choosing the right keywords for your blog or website is a very important SEO strategy. The right keywords can send the ranking of your web page soaring so people should take some time out to understand the keyword selection process before they begin writing on the web. Here are a few basic tips and tricks that will of help when you are selecting keywords for your web page.
Firstly, pick a keyword that is related to the content you are writing about. If you do not have enough matter related to the keyword on your web page or blog, then the site’s ranking will not get a boost. Also, don’t pick keywords that are too general or similar to each other. For example, if you are selling moisturizers and lotions on a website then the keyword “skincare’ will be too broad. Go for a relevant and more explicit keyword like “moisturizers for supple skin.” Also, don’t pick keywords that are similar to each other like “moisturizers for skincare” and “moisturizers for supple skin.”
Furthermore, you should pay attention to statistics that are displayed along with the keywords. Some very vital statistics are the search volume and associated competition for that keyword. The right search volume will be the one that is neither too high nor too low. In addition to the search volume, you must pay attention to the competition of the keyword also, as it affects the ranking of your web page immensely. Keywords with low competition are a good choice as fewer websites are using them which indicates that chances of your web page gaining a good rank are higher.
So, keywords with a moderate search volume and low competition are your best bet. The strategy is quite simple. When a reasonable number of people will be looking for information on a particular topic that is available on a limited number of web pages, then the likelihood of them navigating to one of those web pages will be higher.