How to Attract and Retain Customers in E-commerce Web Site?

Wed, Jan 12, 2011, by Abhinandangarg

Web Design

Attracting and retaining customers is an important factor to be taken into account in marketing strategies.

Attracting and retaining customers is an important factor to be taken into account in marketing strategies. There are some techniques to attract customers to your website or ecommerce site and keep your attention on it. In this article we will discuss how to attract and retain customers on your website taking into account issues such as product photography, product animation, 3D animation, animation of 360 degrees and more.

The first thing you should know is that people are always looking for information, if you want information about pricing, availability, colors, product specifications, design or simply to have some idea. And that is why we navigate through the Internet to find answers to their questions and that the internet is an easy, quick and very efficient to find information.

His ranking website should be among the first to have maximum impact. This is where the work of a search engine optimizer is in place to make your site more visible and accessible on the Internet. He has to analyze the keywords and use them effectively. On the other hand, has to place links on other sites. If your website is not among the top 20, then to use direct mail to send targeted potential customers to your website. Make your emails very informative and illustrative images of high quality.

The website design also plays an important role in attracting visitors. The design of your website should be attractive, clean and very professional. Everything on your web site must be worthy and be important for visitors. The textual content must provide all relevant information that potential customers can find. These papers should be very interesting and high quality.

Frequently asked questions are important information that potential clients to read when in doubt. Depending on the nature of your business, you should write FAQ on your website or ecommerce site. In addition, customers must ensure that you are a wholly reliable.

Using appropriate images in your web site is essential if you want to attract and retain customer attention. High Definition photos of products should be used in your website. You must assure customers that the product proved exactly what you offer because customers complain that some product photos do not match the actual products. Make this your motto, show us what we sell!

Along with photos of high definition products, companies can use interactive visual elements in their web pages. These are very impressive visual content as they enhance the overall shopping experience. The companies can showcase their products at 360 degrees animations and 3D animations. The 360 degree animations are animations that turn left or right. The advantages are that people can see a product from several angles, but can also zoom in and read the texts found in such products as ingredients, expiry date, among others. Interactive 3D animations are very similar to 360 degree animations. You can display multiple product angles to the left, right and upper rooms. It is said that interactive animations are very similar to physical contact of a product in a store. This is because through an animation, a person can manipulate the “virtual” product to see (hold) through different angles.

These animations enhance your online shopping experience. These impressive content tend to maximize customer retention. Appealing high definition pictures of the product, high quality interactive animations, innovative web site design, creating textual contents that are relevant to their customers. Many factors must be considered in order to attract and retain customer attention.

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