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Youtube is a phenomenon that is sweeping the internet; users just upload and share videos among friends easily. Until now, users need to manually edit a video to the specific resolution and size to fit the requirement for Youtube uploads. Not anymore as the JVC new Everio S series has a one button upload function to Youtube-the GZ-Ms100 is also the first in the series that records directly to SD card media. With the one button settings for Youtube, users can easily record any footage without needing to worry of the settings needed to comply and still record high quality video.

According to Hirokazu Tamura, Managing Diretor, JVC Sales & Service(Malaysia) Sdn Bhd, the GZMS100 is introduced to fill in a big market that is currently the forefront of creativity – young users that frequents the internet. “ YouTube is the place where stars of tomorrow are being discovered, new products are being introduced and where new fashion and social trends are staring. Users knows quality is key, but recording from a mobile phone is not what people equate quality recording with. Thus, the GMZ-MS100 is introduced with its one button Youtube upload feature”, says Mr Tamura again.

With the GMZ-MS100, JVC also made a conscious effort to reverse the inflationary trend by bringing in this quality product with lower price. This results in the new GZ-MS100 being priced at RM500 less than the competitor. With an aim of capturing 60% of the ‘new media’ camcorder market in the next 5 months, JVC may have a winning combination here with GZ-MS100 –its full feature camcorder body coupled with its ability to record to SD cards, is experiencing a drop in retail price, making it an attractive investment for JVC’s targeted users.