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Traffic exchanges can be goldmines of free advertising if you understand how they work and if your promotion is right. They are easy for the newcomer online to learn, and results are seen fairly quickly if basic guidelines are followed.

Any marketer who has been online for any time has probably heard of, or used, a safelist. Some can do very well with them while others end up no better off (and with 10,000 e-mails a day to read!). This is a basic guideline to help you manage and promote safelist advertisements.