2 June 2008, by Brian Vaughan

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Using Safelists: What You Should Know to Avoid Disappointing Results

Any marketer who has been online for any time has probably heard of, or used, a safelist. Some can do very well with them while others end up no better off (and with 10,000 e-mails a day to read!). This is a basic guideline to help you manage and promote safelist advertisements.

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