Webupon

A recent decision made by Fox Interactive Media, the owner of social networking website MySpace and announced at the Cannes Advertising Festival in France, will allow advertisers to create their own profiles on MySpace.

According to FIM Australian Chief Rebekah Horne, this move will make it cheaper for advertisers to create a presence on MySpace.

According to Lara Sinclair of the Australian, “It follows a global relaunch of the site today that includes a new television player with more advertising formats, new advertising

inventory on the splash entry page, improved navigation and search capabilities, and a profile editor to help people customize their home pages along particular themes.”

Research MySpace received was that users wanted to segment their friends and contacts into specific groups or networks. This change moves MySpace one step closer to doing just that.

Jay Stevens, FIM’s VP of sales and operations for Europe and the Middle East says, “The changes were designed to make the site more user-friendly, accommodate the changing demands of a new generation of online social networkers and create more advertising opportunities.”

Mr. Stevens then goes on to say, “MySpace now builds communities for its advertisers, with much of its advertising revenue coming from selling advertising space and sponsorships built around those properties. But the new community building tool, which will be rolled out in several markets, is designed to make MySpace’s advertising business “more scalable”.”

According to FIM executives more changes are to come and that these changes will make MySpace a more interactive and rewarding website for everybody.