Facebook Will Use Phone Numbers, E-mail Users to Sell Advertising

Mon, Sep 3, 2012, by Huy Ho

Social Networks

New tool will allow the ad unit to determine the right audience through advertising communication, such as e-mail, phone numbers …

Next week, the planet’s largest social network – Facebook plans to launch a new advertising tool, which allows businesses to target the right target their ads based on phone number and e-mail customer.

New tool will allow the ad unit to determine the right audience through advertising communication, such as e-mail, phone numbers …

Next week, the planet’s largest social network – Facebook plans to launch a new advertising tool, which allows businesses to target the right target their ads based on phone number and e-mail customer.

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According to a spokesman of the company, which has been considered as a tool for businesses to connect and establish long-term relationships with customers who have used their services in a favorable way. Facebook also reassure those concerned with this feature users violate the privacy or personal information that the access to information process of the best safety tool.
The company will not release or leakage of any data being stored of you, but simply took the contact phone number and your address from the business and help them to use this information to identify and target their ads to the appropriate audience.
When advertisers give Facebook users’ data, these data will be encrypted for security purposes before being put into the “advertising machine”. After providing complete object-oriented advertising, Facebook will take the encrypted data back to the original state; therefore, if advertisers want to make another ad, the process started again.
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This new advertising method appeared briefly in Facebook Power Editor, a virtual toolbox used by advertisers to create ads, page said Insidefacebook.
This move once again to see the efforts of Facebook users on a journey to explore the new method of advertising; in the context of the business report and forecast business results of the experts are not as its expectations. Most recently, the company also tested the direct method of advertising on the user’s News Feed page; to attract, impress investors.

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Besides, this is a new opportunity for businesses to help them promote access to current and potential clients, customers increasingly difficult to access by means of e-traditional mail or telephone marketing.

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