A Management in a Minute Book Overview of Enchantment by Guy Kawasaki

This summary and review of the book, Enchantment: The Art of Changing Hearts, Minds, and Actions, was prepared by Megan Stevens while a Finance student in the College of Business at Southeastern Louisiana University in Hammond, Louisiana.


Executive Summary

    Have you ever found yourself trying to persuade or push a certain belief or product on someone? Have you found yourself getting frustrated; wondering why in the world this person just does not get what you are talking about? Well I know I have, and I have the answer that can hopefully help you solve your problems when it comes to trying to get people to understand your views and philosophies. The answer is to not persuade them, but to enchant the listener. Enchantment is something that does not just come naturally to someone, but is learned through a very thorough process. Guy Kawasaki explains through this book many ways to enchant certain people, and most important how to keep them enchanted.

Enchantment is allowing someone into your heart and you soul to see how much you truly care about something. It is so inspiring to that person that they find themselves wanting to learn more that they become intrigued by your actions and hopefully being to follow your beliefs and decide to buy and promote your product. Not only do you get followers, but you get faithful employees who will work hard not purely for money but for the companies aspirations as well. Manipulation is no way to go when you are wanting people to always trust you and like you, you need to let them into your secrets and your finances. You need to be open about your ideas and let people critique you to make you that much better. If you diversify your company and have many different opinions you can reach so many people in the world just by appealing in so many ways. Another great way to enchant is to make sure you are taking advantage of today’s technological resources. There are so many options right now that it is so hard not to fall into the Twitter or Facebook trend; really though, why wouldn’t you?

Guy Kawasaki, American venture capitalist and one of the original Apple Computer employees responsible for marketing of the Macintosh in 1984. (Photo credit: Wikipedia)

Guy Kawasaki gives great points as to how important it is amplify all the resources you can to build your enchantment and then keep them going to make your enchantment last forever. He lets us know in this book how enchantment is not only short term project, but it is something that needs to last for the life of your company or service. The longer your enchantment last the better the odds that your creation or amenity will be forever. Finally it is so important to notice flaws in other people’s enchantments, and how you should avoid them. As he says in the book if you can master that skill, then you can learn how to be the greatest enchanter ever, mainly because you already know the in’s and the out’s.

The Ten Things Managers Need to Know from Enchantment

1.    The first thing a manager should learn from this book would have to be how to achieve likeability from your bosses, your customers, your employees, and even your peers. When you are trying to achieve liability you need to focus on your smile, handshake, appearance, and the usage of simple vocabulary. You also should not impose your values on others and be accepting to their ideas, as they are to yours.

2.    Accomplishing trustworthiness is also very important. You do this first by trusting others so they can trust you. If you let people in and know your moves they will grow to know you better and trust you more.

3.    Preparing to enchant people can be difficult but will pay off when it comes to “launching” your actual plans. You need to make sure you have something great you are working on and do a “premortem” to see how it can all actually play out. Make all of your ideas short and to the point, so people can easily understand and so they will become more intrigued.

4.    When you prepare to launch you need to make sure you are telling a story and tell it in a way that you keep people wanting more. Another important note is to make sure you are asking a lot of questions from yourself and the listeners. Make friends and business partners, you want lasting relationships from consumers as well as fellow producers.

5.    After you launch it is highly important to defeat your resistance. Do not be reluctant to keep pushing out into the market, for the market is inconsistent and requires constant monitoring. There are plenty of ways to keep up but it important to do just that, keep up.


6.    Making your enchantment last is hard to maintain, but it is manageable. You need to first start by trying to please you and hope that your ideas are so enchanting that people fall into place. Confidence is key; if you have people who have faith and confidence in your company you can do no wrong. One of the biggest things to remember is to always strive for the right reasons, do not simply work for money, but work for the smaller things; the money will come if you are doing your job right.

7.    Another important factor to remember is to push technology. When you are pushing technology you need to be sure to keep all of you general enchanting principles in mind as well as incorporating popular sites such as Twitter and Facebook. These technologies are FREE press and can be used to your advantage in many ways, if you use them the right way.

8.    On the other hand you should also pull resources from technology as well. Websites and Blogs offer information straight from the keeper’s mouths. Just like before, Twitter and Facebook offer live feed on what is happening and can help keep you informed on what is going on in the world. Finally LinkedIn is a great resource to use, this resource allows employers and employees to really see what you are all about where it really matters; in your brain.

9.    You need to learn how to enchant your employees and bosses. First and foremost for employees, you should empower them to do the right things; do this by looking at yourself and addressing your problems first. The biggest thing to remember is to celebrate success; everyone loves a good pat on the back. When you are trying to enchant your boss it is most important to remember to kiss their butts and always make them look good. It may seem dumb but the more you are on their good side, the better off you are.

10.    Finally you should learn how to resist enchantment. Not everyone is out for your best interest, so you need to know how to be rid of these people and build your own understand and practice of enchanting people. The most important thing about this is to avoid temptations and know your limitations.

Full Summary of Enchantment


    Guy Kawasaki speaks a lot about Macintosh. Of course this is because this was the first time he was ever enchanted. Macintosh played a huge role in his life and has made him who he is today. The first time he ever saw a Macintosh computer was in 1983, by Mike Boich, himself. He was not enchanted only because this was the first “personal” computer he had ever seen, but mainly because it was that and so much more. He was hooked on the graphic art and the abilities it could provide for pure entertainment. As soon as he saw the computer he knew that he believed in this company and that he wanted to work for them. In the first chapter he defines enchantment by saying, “Enchantment is the process of delighting people with a product, service, organization, or idea. The outcome of enchantment is voluntary and long-lasting support that is mutually beneficial.” (Kawasaki, 2011) He goes on to describe each chapter as I did above in the “Top Ten Facts…” He refers to these chapters as the journey to learning how to create and maintain enchantment.

Why Enchantment?

    I want to start this with a quote from Guy Kawasaki himself, he says, “The world will not beat a path to your door for an insanely great mousetrap. In fact, the greater the mousetrap, the more difficult it is to get people to embrace it because it is so different from what people are used to.” (Kawasaki, 2011) I think what he is saying by this quote is beneficial to the understanding of this book. He is not trying to “trap” people into believing in him, he is simply trying to get people to fully understand and hopefully trust him in his path to success. This chapter is started off with a story about a lady named Karin Muller, who was in the Peace Corps. The villagers had warned her that the NPA were coming to question her so she decided that she would enchant them when they arrived with sugar and coffee. She set them up for failure simply by noting that it is hard to interrogate someone that you are enjoying coffee with. Enchantment is necessary when you are trying to change the world; you need people to have the same ambitions that you do. It is also needed when you are trying to get people to follow the right crowd. It is so important when enchanting someone to make sure you know what they are thinking about your product. Just because you love it, it does not mean that someone else will feel the exact same emotions about it. There are times also when you have taken your enchantment too far. You never want to take enchantment to a place where you would not go yourself and you do not want to be telling lies about what you are trying to achieve. Finally he tells you how to use this book; basically he is saying to use the book as a reference guide, to help you do things along the way.

How to Achieve Likability

    The first chapter starts off letting you know how important it is to get people to like you when you are trying to enchant someone. He goes over several aspects that you should perfect when trying to get people to like you. The first topic he discusses is “Crow’s Feet”. He is referring to smiling. Smiling says that you are confident, you are inviting, and most important you are friendly and in good spirits. Nothing draws more people in besides a smile. He refers to a great smile as the “George Clooney Smile”, where he is so inviting and constantly thinking pleasant thoughts to let people know that he is happy. Guy’s exact quote is to “make crow’s feet so deep that they will hold water”. Next he talks about the way you should dress. You never want to overdress simply because you do not want people to think you are too good for them. On the other hand you do not ever want to show up to any meeting, interview, or business deal looking like a slob either. He says the right medium is to dress in a way that does not conflict what you stand for. It has been beaten into our brains in management to perfect our handshake. Well Guy has the same outlook; he talks about a perfect handshake and what it consists of. You should make eye contacts the whole time, have an appropriate greeting, smile, grab the hand and then give a firm squeeze, stand a normal distance away from the person, make sure you have cool and dry hands, and hold the handshake for no longer than three seconds. When you are trying to get people to like you, you never want to seem smarter than the person you are conversing with. Use simple words that are easy to understand, then if they begin to use larger ones let your vocabulary flow. Another important note is to talk in an ‘active voice’. The following is just some more tips that Guy gives for people to like you. Always be accepting of others and their ideas, just because you think your idea is the best you never know what kind of creativity another person could have they would help you out. Remember that everyone is better than another person when doing something. Getting close to everyone you meet is very important because it allows for open doors in future relationships. No one likes for your values to be imposed on them, take a step back and allow yourself to fall into their shoes, you never want to make someone believe what you do; only allow them to understand it and is they do not want to then just move on. People have a hard time saying no to something that they can benefit from; therefore you would like to have win-win situations. Surprisingly to me he says another good way to get people to take you seriously and like you is to swear. The swearing should come infrequently and only at dyer times. Finally the way to get someone to like you is to be to try your hardest to say “yes” as much as possible. Using positive and ‘yes’ like words are very important when you are trying to enchant your listener.

How to Achieve Trustworthiness

    The other side of achieving likability is gaining trust in the person you want to enchant. First and foremost in order for someone to trust you, you must trust them first. Also it is important to make your company trust-able with guarantees and such.  Next it is highly important to stay down to earth. No matter how big you are people always like a person that is human like. A person that recognizes that things happen are far more trusted then someone that is always mean about petty mistakes. You should make yourself know, just like with likeability, in order to gain trustworthiness you need to be open to the public with how you see things and what you plan to do within your company. This is exceptionally important when it comes to financial statements; do not be one of those sneaky companies that hides information in miscellaneous accounts. Remember the more knowledge you have about your products the more people will trust you, especially if it is something that will be hard for the general public to understand. Always make sure you show up at important meetings and better yet you should be sure to show up on time, Guy tells this story about his personal life with emails and he expresses how important it is just to give some kind of feedback to his loyal fans. Also with trust he speaks about enchanting people on their own time. He refers to Susan B. Komen and Race for the Cure, he tells us that they have “sleep for the cure” as an option simply because it is for a good cause and people find that far more convenient to do. He is right doing things on other people’s terms can really help any company’s foundation out. Finally Guy says that in order to get people to trust you, there should be good positioning involved. You do this by describing your company in short sentences, making them very easy and clear to understand better, and choosing something that can stand out as well as be humble.

How to Prepare

    This is a chapter about preparing to have a successful enchantment. When you choose to do something great, people cannot help but be intrigued by what is going on. You should first have a product that is fully boundless and then create a pre-mortem. A pre-mortem is simply a backup plan in case something were to fail with your product. By doing this you are setting yourself up for success which is Guy’s next advice. When you are trying to get your point across, and you are trying to do it worldwide in a small amount of time, you should make sure it is short and to the point. Guy Kawasaki uses an example from a 9/11 campaign. They wanted to reach people all over the world about reaching out to the police when something does not seem right, so they created a short and to the point slogan. The posters said, “If you see something, say something.” Since the quote was short and to the point, it became memorable. Another way to prepare you for lasting enchantment is to provide default options. If you take away from the confusing stuff and provide something simple and to the point, many people will appreciate that. The only issue that is involved is that you also need to provide an option to see the ‘difficult’ way too for the people who would like to go through that process. You have to provide goals and a checklist in order to have an organized enchantment process. Studies have shown that a good way to improve a business is to provide a visual checklist for employees to understand.

How to Launch

    Okay so after you become likable and trustworthy and are all prepared to go, you are ready to launch now. You want to begin by telling a story about your product or service. A simple press conference or PowerPoint is not going to cut it, if you want to enchant people you need to first intrigue them. Once you have got them you want to captivate them, you do this by staying real with them and spreading out your information. The next step is to have a trial run. In your trial run you need to make sure your product has several characteristics: it needs to be easy to use, it needs to be ready to go right then and there, low cost is important, and reversible. After the trial you need to be sure to ask many questions and take note upon what you should improve on. From here you should reduce or increase your number of choices based off the information that you found. As you prepare you speech or presentation keep this order in mind, always present your big idea and then your small idea; this way people get a full spectrum of what you are trying to get across. Finally Guy says it is very important to get your first follower and really learn to appreciate them. This first follower is someone that gives you your creditability so they are very important.

How to Overcome Resistance

    Now that you have prepared and launched your enchantment you need to know how to get reluctant people to consider your ideas. First off he tells us why people are reluctant. One of the reasons why people are reluctant are their reduction of options and the fear that once they make a mistake that they will not be able to choose or do anything else. Another big issue is they do not have many role models to look up to and see if it worked out for them or not. A good way to overcome resistance amongst people is to give them social proof. Many people are reluctant to do something without hearing about someone else’s experience, so if you have a website of some sort, you should allow people to comment on your product or service so people can see “reviews”. A good way to attract people to you is to make your item seem slim to none. If something is rare, more people are enthralled to check it out and possibly make a purchase. A good thing to do for any product or service is to find the best thing about it and give your item a label. If it has something special about it and a “Label” to be identified by, then people can spread the word much faster. For example Google, it is crazy, but that one search engine has practically become a verb itself. Another good tactic is to put your influencers on a petal stool, and focus on how to beat out your competition in a respectful way. And just when you are starting to doubt yourself always come back to remembering Charlie Wedemeyer’s story. This man was simply a high school coach who coached with Lou Gehrig’s disease for 8 years while his wife, Lucy, called out all the plays for him in the end. It does not seem like much, but these two enchanted so many people just by never giving up.

How to Make Enchantment Endure

    When you decide that you are going to enchant people you must realize that this is something that will be everlasting. The first step to make your enchantment last forever is to make sure your heart and soul are into this project, like one hundred percent. That you are not doing this to make anyone happy but yourself, this is what gets people. Next you need to find people who are faithful to your idea to represent and work for you. When you do have your believers start focusing on the people that mean the most, the people at the bottom of the company. The ones that go through the grit and spit are the ones that really need the most attention from you in order for them to also feel you enchantment. Guy talks about how it is so important to not just work for a profit but to work for other reasons. You really should pull apart your ideas and figure out what you really are and were trying to accomplish when you started and keep that true forever. If you really want people to follow you once you get big, make sure that you are giving to the public. Give with joy and generosity and make sure you give unexpectedly also. If you have not heard ever, the best thing for any company is to be consistent. Always do spontaneous things to keep people on their toes, but when it comes to policies and rules you need to be consistent. Finally it is so important to have a “ecosystem”. You need websites, consultants, developers and resellers. Then you constantly need to have new people coming into your ecosystem so it can grow. It is so important to have people come in simply to diversify your team. People like to see diversity so that many different aspects of the product or service can be assessed by very unlike people.

How to Push Technology

    First, Guy Kawasaki speaks about the general principles that apply to technology they are: engaging fast and responding fast to people, then he says you should not focus on a certain type of person, but on all people that contact you. Guy talks about how you should engage often with people and keep them updated on what is going on by using multiple media sites. Always provide value to your technologies and give credit to the people who help you out. Remember to give all people the benefit of the doubt, because if you don’t then heck you just seem rude. Accept diversity and finally don’t take any crap from people. He then talks about using presentations to your advantage by making them interesting short and personal. He says to give the same presentation over and over so it sticks into people’s minds. Next he speaks about the importance of email. You start enchanting through email first by having a legit email address. Then you learn that in every email you compose you should personalize all of your subject lines and keep your emails length to about six sentences. Guy Kawasaki talks about Twitter next and how it has enchanted him. He regularly uses twitter and uses it to enchant people every day. He says you should have a great photo, have a descriptive profile, and repeat your important tweets. Another good thing to do on Twitter and Facebook for that matter is to post LINKS. Most people only care about what you write about when you back it up with some solid information.

How to Pull Technology

    Just as we use push technology we should learn how to pull from it as well. Some of the most informative sites are blogs. When you have information straight from the source, you cannot beat the rawness with anything else. Guy actually talks about using Facebook for information because as he says, Facebook would be the third largest country in the world (due to population). Now a day’s using Facebook is free and it is just such a great tool. It provides the option for easy sharing amongst billions of people versus a websites “stumble upon method”. LinkedIn is another great resource to use when it comes to trying to get your professional side out to the world. Guy Kawasaki says, “Facebook is for show, and LinkedIn is for dough.” (Kawasaki, 2011) He is so right! Facebook shows who you are and can be and LinkedIn shows your education and accomplishments. He also mentions YouTube, which is proven to be a great FREE tool to get people to recognize you, such as “Charlie Bit Me…” Who doesn’t know that saying?

How to Enchant Your Employees

    Guy Kawasaki’s first step in enchanting employees is to create a MAP. A MAP is mastery, autonomy, and a purpose. In mastery you should strive to be the best you can be. During autonomy you focus on letting your employees be trusted and not work under too close of an eye. Finally you should find a purpose and that is the organizations way of making the world a better place. If you teach your employees to do the right thing then they can only follow in their bosses footsteps. Be sure to always be your biggest critic and judge all your own movements from others perspectives. He speaks about facing your own problems first and not only facing them but making them known to all your employees, just so they know they are not the only ones who make mistakes. Finally it is so important to celebrate the successes and make it known that you truly do appreciate all the great things they do for you. Be sure that you listen to all that they have to say and be humble about the things you tell them you want them to do.
How to Enchant Your Boss
    Oh here is the good part, how to enchant your boss. Well we all know the best way, and that is to make your boss look good, ALWAYS. The next top priority is to drop anything that you are doing and be sure to do what your boss asks you, right then and there. Guy has a great point here for all employees and that is to under promise so you can in turn over deliver. If you shoot small you can impress big. A big point he makes in this chapter is that you should also show off your accomplishments and flaunt them in your bosses face. I see the point in this and I totally agree, many managers and bosses overlook accomplishments of their employees so if you make it more apparent they can give you the reward you deserve which in turn will make you feel better about your job. Finally he talks about forming a friendship with your boss. You may not have to be best friends, but it is important to let them get on some sort of personal level with you. This can help them be more comfortable which could in turn help them point out your flaws and deeds more easily. The most important tip for him to give is for you to always deliver your bad news early. You want your boss to hear anything bad from you first before anyone or anything else; this endures a certain type of trust.

How to Resist Enchantment

    We all know how to pull people into our enchantment, but do we know how to seek it out? It is so important for us as enchanters to be able to tell what enchantment is good and what is actually not so good. First thing we need to do is to learn how to avoid tempting situations. Next you need to look far into the future after learning about something enchanting. You need to look at how it will impact you in years to come and if it seems bad, then steer clear. You should go into every situation knowing your limitations and how far you can and will go, then do not push those limits. Next he talks about avoiding something called pseudo salience. Pseudo salience is something that seems ones thing but actually requires so many hidden little other negative things. He refers to a company’s “free phone” advertisement but really you are going to have to have a two year contract with that company to get it. If something seems too good to be true then well it probably is. A good way to see if you are being fooled is to look at your past weaknesses and mistakes. Learning from you mistakes can be the best way to notice bad enchantments. The final tip he gives us is to only allow you to be enchanted in small portions and ways.


    In the conclusion, Guy Kawasaki thanks us for reading and tells us he hopes it was worth our while to read. He tells us that we should try his method and reject out the things that do not work. He provides us with an assessment test to see how we compare to realistically being able to enchant people.

The Video Lounge


This is a video of Guy Kawasaki speaking about the “Pillars of Enchantment”. He basically just goes through a quick version of his book and his on the importance of certain chapters in his book and why they are so relevant. The best thing I like about this video, and others that I have found, is that you can see the sense of down to earth type vibe Guy really has. For someone so intelligent he really knows how to break down concepts into a simple and understanding matter.

Personal Insights

Why I think:

  • The author is one of the most brilliant people around…or is full of $%&#, because:

Well first off I think Guy Kawasaki is absolutely brilliant. He took something so simple and made it so complex that you cannot be steered wrong when it comes to enchanting someone. It is amazing to learn at how many aspects it takes to build a certain perspective from the outside eyes. When people are enchanted by you they trust you, they like you, they believe in you; and that is so much better than just being manipulated by some stupid idea. I will take what I have learned from this book and not only apply it to my future jobs, but hopefully I will remember, even at the hardest times, to apply it to my future children as well.

  • With business conditions today, what the author wrote is – or is no longer true – because:

I believe that no matter the conditions these tips in this book will always be relevant. Whether there is technology or no technology, there are basic characteristics that should always be followed in management. Like a boss doing the right thing to teach employees. That is such a small thing that people forget how huge it impacts the employees actions on a day to day basis. Many of us mock our parents and our bosses that it is so hard to blame employees if we are not doing the right things to begin with.

  • If I were the author of the book, I would have done these three things differently:

1.    I would have had references to well-known companies for every topic spoken about. When he had those references I really felt like I could understand even better what he was talking about. It was so neat to see that these huge companies like Zappo’s was using the method that he was speaking about.

2.    There would have been shorter chapters, some things he talked to much about and some he talked too little. Some information just seemed like filler information, but then again when it was good, it was great!

3.    Finally I would have included they very way I have enchanted people. He gives personal references here and there, but he never really does give a full example of a full on enchantment by himself. I guess I would have to see one of his speeches to see if he really does enchant (after writing such a great book about it).

  • Reading this book made me think differently about the topic in these ways:

1.    Enchanting my boss. After I read this chapter I realized there are several of these points he wrote down that I do not follow. It is crazy how these stood out to me, but he is so right I really do need to focus more on enchanting my boss more and making her feel special.

2.    Imposing my beliefs on others. I am a very competitive person so I naturally get heated when anyone challenges my ideas or thoughts. I realized from this book that I really could learn from other people, and guess what; it will be okay when I do. For the most part it will help me to get advice from others.

3.    Using LinkedIn. I never knew was LinkedIn was until I read this book. I know Dr. Wyld has sent me stuff via email about it, but I had no idea what it was. I am defiantly going to be opening a LinkedIn account as soon as possible. It is a great tool to use, especially for a college graduate.

  • I’ll apply what I’ve learned in this book in my career by:

1.    Sharing this book with many others. Even if they do not feel like reading the whole book, it truly is important for anyone who is going into some managing position to learn these tips and take them to heart.

2.    Using it in my own job. I will go out of my way to make the majority of these things happen now that I have read this book. I can see how important they are and how effective enchanting people can be in trying to get my ideas across to listeners.

3.    Referring back to this book forever. I will be honest, when I first bought this book I told myself I would not write in it just so I could resale it and get my twenty bucks back. After I started reading I realized how important it is for me to keep these tips forever and refer back to them as frequent as possible.

  • Here is a sampling of what others have said about the book and its author:

“What others (scholarly and magazine reviews – along with on-line reviews – not simply reviews off the back of the book) have said about the book and its author?”

I have found some pretty good reviews on Guy Kawasaki’s book, Enchantment. There are not many people who feel differently than I do. The Kirkus review refers to Guy as the modern day Dale Carnegie. They also say that in his usage of subheads and bullet points, Guy made it easy for a person to come back in reference to his book for their everyday management problems. According to Jack Covert, Guy Kawasaki, I quote, “Continues his mission of spreading fresh, new ideas that are relevant and accessible to all business people.” (Covert, 2011) He talks about maybe being a little bias because he has known Guy for so long, but for the most part he knows that this book is very relevant to today’s business. He goes on to say that Guy Kawasaki has enchanted his followers online for many years. Jack says that he is glad he gets to know his secrets, to better understand exactly how he does enchant so many people. Bruna Martinuzzi says this book is a book that you will defiantly need a highlighter while reading. The information in the book is so resourceful and useful that you can not help but stop yourself from marking this book up. He refers to Enchantment as a real world book and as the style being down to earth.


Kawasaki, G. (2011). Enchantment: The art of changing hearts, minds, and actions.

(1 ed., Vol.1). New York, NY: Penguin Group (USA) Inc.

Martinuzzi, B. (2011, March 19). [Are you Enchanting?]. Retrieved from http://www.clarionenterprises.com/blog/?p=549

Covert, J. (2011, February 10). [Jack Covert Selects Enchantment]. Retrieved from http://blog.800ceoread.com/2011/02/10/jack-covert-selects-enchantment/

Halligan, B. (2011, February 15). [5 Lessons of Enchantment from @GuyKawasaki]. Retrieved from http://blog.800ceoread.com/2011/02/10/jack-covert-selects-enchantment/

Kirkus. (2011, March 01). Enchantment Kirkus review. Retrieved from http://www.kirkusreviews.com/book-reviews/guy-Kawasaki/enchantment-Kawasaki//

Kawasaki, G. (2011, March). Interview by K. McNicolas [Web Based Recording]. Guy Kawasaki: The pillars of enchantment. , Forbes.com. , Retrieved from http://video.forbes.com/fvn/business/guy-Kawasaki-new-book-enchantment


Contact Info

To contact the author of this article, “A Management in a Minute Book Overview of Enchantment by Guy Kawasaki for Practicing and Aspiring Managers” please email Megan.Stevens@selu.edu.

About the Publisher  

David C. Wyld (dwyld.kwu@gmail.com) is the Robert Maurin Professor of Management at Southeastern Louisiana University in Hammond, Louisiana. He is a management consultant, researcher/writer, and executive educator. His blog, Wyld About Business, can be viewed at http://wyld-business.blogspot.com/. He also serves as the Director of the Reverse Auction Research Center (http://reverseauctionresearch.com/), a hub of research and news in the expanding world of competitive bidding. Dr. Wyld also maintains compilations of his student’s publications regarding:



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