Privacy policies vary widely, but most exhibit the same basic premise: “We recognize the importance of protecting your personal information.” From there, policies vary greatly.
Privacy policies vary widely, but most start with the language, “We recognize the importance of protecting your personal information.” From there, policies vary greatly. You also never know exactly where a privacy policy will appear on a Web site. Sometimes it’s on the first page, and sometimes it’s buried and almost impossible to find. This section discusses what some of the major e-banks are doing on privacy. Security First Network Bank (www.sfnb.com) posts its privacy policy front-and-center, as you can see in the following figure; you can’t miss it. The link to the privacy policy is at the top of the home page. This is not always the case; many times the links to the policy are on the side, at the bottom of the first page, or placed deep into the site where no reasonable person can find it. You go, SFNB!
The language of the SFNB site is not remarkable, but it’s clear. It tells you when the institution collects personal information, how the information is used, and it proclaims, “Does Security First Network Bank provide information to external parties? Absolutely not!”
But the bank clarifies this statement by saying that it willshare information with a company that is helping it carry out its business. For example, it will share information with the company managing its ATM and debit cards. On the other hand, the First Internet Bank of Indiana doesn’t display its privacy policy on the first page. In fact, the link to the policy is hard to find. After clicking through the site, we found it on a page titled “About First IB.” Its policy looks like that of many other online banks, but a close read shows just how far an institution will go to collect information about you.
First, IB collects a lot of details about you while you are on its site. While you are just surfing around, the bank is, in essence, reading over your shoulder. The privacy policy explains just how much it might learn: “First IB is committed to continuous improvement of our Web site. We may use software tools to gather information about site visitors’ browsing activities in order to target areas for improvement. Information gathered may include date and time of visits, pages viewed, time spent at the site, browser types, Internet service provider, and the site visited just before and just after the First IB site.” That’s a lot of information, but at least the bank tells you what it’s doing. Wingspan Bank places its privacy policy at the bottom of its first Web page. It’s one of the more detailed policies online. It also allows consumers opening a checking or credit card account, obtaining an unsecured installment loan, or buying a certificate of deposit the option of providing necessary information by telephone or mail instead of by transmitting it online. CompuBank has its privacy policy hidden on its security page. Although security and privacy are separate issues, there is enough overlap that you can understand this juxtaposition. Still, the policy is hard to find when you first get to the site, shown in the following figure.
CompuBank has three seals at the bottom of its page to give the consumer more confidence about its privacy and security: BBBOnline, TravelersProperty Casualty, and VeriSign. You can click each seal to learn more about what they mean. Like other banks, one part of CompuBank’s privacy policy is very helpful to the consumer: The bank provides an email address and phone number that customers can use to check what information has
been gathered about them.
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