Google announced they are changing the "i" link found in the Google AdSense ads to "AdChoices." The change is to comply with the online advertising industry’s Self-Regulatory Program for Online Behavioral Advertising. It will allow Google "to more proactively give users notice and choice about the ads they see."
Why Google “AdSense” ads are showing ‘AdChoices’ instead of ‘Ads by Google’? “Ads by Google” replaced by “AdChoices”if you are also want to know answer of these questions read this article.
You must have noticed that the Google has changed its famous icon of ‘i’ appearing on ‘AdWords’ ads on your site which expands to an “Ads by Google” label in the bottom corner of the ad to ‘AdChoices’ label. Users who click this label are taken to a page where they learn more about online advertising and the ads they’ve seen. Giving users clear notice about the ads they see is a high priority for Google and for many in the online advertising industry at large.
Google announcedthey are changing the “i” link found in the Google AdSense ads to “AdChoices.” The change is to comply with the online advertising industry’s Self-Regulatory Program for Online Behavioral Advertising. It will allow Google “to more proactively give users notice and choice about the ads they see.”
Google is planning to show this new icon and label “AdChoices” on most ad formats across the majority of English language sites with in few weeks. Google soon will be adopting this “AdChoices” to other languages and countries too till then those languages and countries will continue to see the “i” and “Ads by Google” notice in place of new ‘AdChoices’ label. Just like before, users who click on the “AdChoices” label will be taken to a page where they can learn more about online advertising and the ads they’ve just seen. This page will also provide a link to the Ads Preferences Manager, where users can control the types of interest-based ads they see. This AdChoices label will help users better understand the ads they’re seeing.
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