Webupon

The real disheartening part of getting your website out there and noticed by the world is actually “getting it noticed”. You could have just completed the best ten page mini site in the world, full of insightful tips and information about a subject that could benefit millions but……if you haven’t played the numbers game and put in the grunt work, your site will most likely see a mere trickle of visitors throughout its entire lifetime on the web.

It truly is criminal, that a site that has brilliant content but no real seo, in other words link building. Can sit and remain invisible, yet some piece of crap with some bundled duplicate content and a few dozen decently placed links, can in actual fact receive far more visitors. We hear all the time that goggle’s ultimate wish is user relevancy, yet so far there are thousands of people out there still able to massively take advantage of the loop holes that exist within goggles’s infamous and legendary algorithm.

So, to make good on the title of this article, learning some important free tips and tricks that will set beginners on the right path with free search engine optimization. Try to keep these points in mind and in the correct order when embarking on a new project, whether that is a static mini site, sales page or blog. These will prove to make the transition from nowhere to somewhere a lot smoother and quicker.

Content relevancy and keywords

This is fairly self explanatory. When you are writing your content, keep it highly relevant to the subject matter. Don’t start rambling off, the closer you keep to the point, the better it will be spidered and ranked. Make sure that all your main keywords are evenly placed throughout your pages content and kept strictly in context to the surrounding text. Over doing the keyword density doesn’t seem to cut it anymore. Keep your writing natural. The days of stuffing each and every page with dozens of the same keyword over and over are long gone. Thanks to the new technology of latent semantic indexing, we may actually one day reap the rewards of good content and not just good marketing and link building campaigns.

Use the title tag and the long tail keyword search

This is one of your biggest weapons in gaining a decent page ranking. Some seo experts claim that you need little more that a good title tag and some links to climb the search engines. Make sure your main keyword(s) are at the beginning of the title, with any relevant smaller competition keywords planted in the correct context in the rest of the title. This is a heavyweight weapon for getting picked up in the searches. Using this method will ensure that you reap the rewards of the longtail search element. Never just put the main keyword on its own, this is a criminal waste. As your site or blog gain more credibility in the search engines. More and more searches will pick up your unique title’s Long tail set of relevant keywords.

Keep your content as close to the top of your page’s source code as possible

There is a school of thought that states the google spider is only interested in the first few hundred characters of every page it spiders. So if your page content is buried at the bottom of countless ads, snippets of javascript and navigation lists, then it may get less spidering that hoped for. There are arguments for and against this but it never hurts to bear it in mind.

Link building – the dark art that doesn’t have to be

Finally, yes although it pains me to say this, there really is no other aspect of a website’s chances of page rank longevity as link building. As sad as it is, reminding ourselves of our discussion earlier, a beginner to building websites could have the greatest content in the world but with no links they might as well be circling Pluto. The key to a decent link campaign is to hit the big guns right out the starting gate. Submit you site to some of the bigger free web directories. The point of this article is not to waste time listing them. A simple search such as “top free web directories” should suffice.

Next, leverage the awesome power of the top article sites. You really shouldn’t bother with anything other than Ezine articles, Go articles and Article dashboard. Not only are the page ranks links of most of the other sites, weaker than a cup of cats urine, you will most likely raise a search engine red flag for spamming your own site in order to try and gain forced rankings (which you are) but its all about taking a little time, don’t submit all your links in one go and for the love of god ALWAYS ALWAYS vary your anchor text. Not only that but make sure you vary the content around your anchor text as well.

Google is thinking more like a human everyday, so it is all about making everything look as natural as possible. Hopefully one day, the perfect search engine will exist, one that will tell the difference between a piece of half written duplicate crap, designed purely for climbing the rankings, stuffed with adverts. Compared to a page of pure well thought out highly literate highly relevant content, designed to enhance the readers life in some way. Till then, it is half about playing the numbers game and half writing it like you mean it.