SEO Basics – Content is NOT King.
Ask a web designer, what they think about “optimization” of a website and many of them will tell you that “content is king.” This “build it and they will come” mentality is completely naive – and harmful potential () of wealth. Ask anyone with basic training or experience in the marketing of the same – whether in the real world or online word – and they will tell you, “and the products and services are recorded to determine its value – is very rare to see the actual quality or usefulness of the object, or do anything else for that matter.
Perception is king, the reality – and the same kind of thinking applies to the marketing of your website.
Think of a can of Coca Cola, believes the world is “real” or mineral water with dyes, caffeine, harmful acids and sugar? Yes, even a can of Coca-Cola has been contained, but the quality of the content is not important if the way the world perceives the brand in comparison.
If you want your website to sales and customers, then you need to present the content to convert more visitors as possible to the customer. Forget about keyword density on the site and all waste is just one way for your intelligent designer and the sound is quite relevant for your online success, as I will show. I have a site that only 600ish terms of content and a “buy now” and consistently leads the search engine results, the constant flow of new customers in my “sales funnel.
Yes, there are some basic rules to help you, as a guarantee that your keywords are serious in page title, page description and so on, but people do not worry. They care more attention to its Web site that is not where and how often we say and more visitors delivered to customers than ever before.
Your site must be like a sales letter is not an encyclopedia. It must appeal to the emotions of the people, but by robots. If you have to pay a writer, believe me, it’s better to leave the contents of a designer every day! Yes, you have your website contains some content, but not as often as you might think. And, of course, easy to read, takes great content that you are widely repeated over a series of words often.
Therefore, its content is now recalls an emotional reaction to a visit. “I do” think your potential customers. Well. Now you are ready to transport large quantities of produce that are worth investing a fortune, are on-per-click campaigns or your website to search for words or phrases (run Destination “keywords”).
There are two basic factors, including how you evaluate your site in search engines. Unique, relevant content and incoming links. I said, I will show why the perception is more important than the contents so here goes:
When I started trying to make a life line, I launched two websites to life and both simultaneously. Both sites were the same for the keyword search. The first was 30 pages, keyword rich, unique pieces that are written by a recognized authority on the subject, and then these elements are optimized “for a density of keywords. I grow this site to a new page 1, a week after he learned that search engines love regularly updated “relevant content”. We call this website “A”. I had no outgoing links at all.
The second site, a place “B” only five pages, one page for each keyword, and yet the word is mentioned only once or twice on each side next to the front page. Keyword density has not been studied. Site B had added no new content after launch, and as with site A, had any outgoing links at all.
Was five months after its launch is at number 34 in Google for “primary target, placed at site B contained in Issue 2? Every think we had the most visitors? … The B-site has about 400 visitors per day, while a site has from 1 to 2 visitors per day.
There must be a little more than the B-side has a website that does not work. You bet. Site B was more than 200 connections a way that other sites with similar niches. Links are the fuel that subscribe to the search engines feed!
Before each as a link to your website ’shows the trust. The largest number of votes, your site is and the more “quality” of the votes / links that will see most search engines, “” important.
The next time your designer / “tech-head,” says content is king, show him this article and I wonder why it is that pages with many incoming links and poor quality or limited content and more visitors to the web sites of high quality or quantity of content and links below!
So you have, it is really obvious. The content quality is better than the poor content, of course. But success in the results of search engines? … Links, links, and links. Include?













September 6th, 2009 at 9:24 am
excellent