Writing an article with the right amount of words is a smart SEO move in any website or blog. Too many words will make search engines turn away because users will be lost in so much information without getting anything useful and too little will make them turn away without the information they were looking for.
A small article will not have enough information about the topic, a huge article will drown the reader in information and may even be off topic and according to the experience of article experts, the best article size is around four hundred words.
Four hundred words will not make anyone an expert in that topic, but will introduce them to the topic and Google is all about easy information everyone can grasp, before they decide to undertake more information about that same topic.
Google wants simple information anyone that can read can understand.
Leave the complicated part of the information for a book or a subscription site. To attract Google traffic, information should be easy and clean. A complicated piece of information should be written in specific websites such as science websites and your article should always score very high in readabilities levels. Google docs will give you accurate numbers about such scores.
The article to be effective should never contain more than one group of keywords. Leaving the article off topic is a Google SEO destroyer, the article must be always as contextualized as possible, as targeted as possible – like Google says, “great isn’t good enough” – it must be perfect!
A keyword count tool is your best friend to write such targeted article. Take a look at the words of this very article – you will not find any word off topic and Google cannot rank low an article that is totally relevant to the queried keyword.
Bing says to be a decision engine yet it operates in the same principles that Google does: link popularity, mass popularity, social popularity – the more people liking that page, the higher it ranks.