Natural Search Engine Optimization, or, as it is called, organic SEO is a practice which prepares the code and content of your website with keywords and phrases that you want related to your website. The result is, hopefully, that your site appears on the first page of results for a particular search (your keywords and phrases). Basically, SEO friendly websites are easy indexed by search engines. Some websites need simple SEO, whilst others require lots of hard work, and intricate coding to have the best results.
As you know, organic (or natural) searches are those done by individuals highly interested in the keywords or key phrases they queried the search engine for. The best thing for your business is that the search engine connects you to the interested, potential customer. But that’s happening only if you’ve made good use of natural SEO when designing your website. But don’t take my word for it. One of the most important audit companies in the world, PriceWaterHouseCoopers, search advertising and search results made more than $14 billion in the last years. And that makes perfect sense! After all, search engines are the single, best way people find stuff on the Internet. That’s why natural search engine optimization and SEO friendly sites make sense: because they connect an interested audience with the object of their interest, via that particular search engine, whether it may be Google or Yahoo, or any other search engine, for that matter.
Basically, the algorithms used by Google and Yahoo to perform searches make for more than 90% of all search queries around the Internet. There are two ways you can be on top of those searches: one is buying advertising on the search engines (only about 30% of traffic is directed to advertising results) and the other is search engine optimization. When it comes to SEO, natural SEO takes more time to be effective, about 6 months if the people you hire to do it know what they’re doing. After your website reaches the top, thanks to its SEO friendly code, you’ll most likely never lose those wanted top spots. But that’s only happening with natural search engine optimization. If you choose to use the so-called “black hat” SEO techniques, beware – no search engine approves of them. And, trust me, you really want to avoid Google penalty, and you really want to avoid the Google sandbox. Nobody knows for sure how or why some websites are sandboxed by Google; suffice to say that if you used “black hat” SEO tactics and your site is sandboxed, well, you’ve got your answer.
Zero cost per click is a marketer’s dream. And natural SEO is the only way to go if you want it to happen. Remember, more than 70% of all clicks go to the sites that appear to have made their way to the top naturally, without paying for the spot. It’s true that natural searches deliver millions of dollars to the best prepared websites out there, but it’s also true that most websites aren’t designed with SEO in mind. Just a little effort on your part might make the difference between profit and loss.
I’m sure this article managed to show you what you need to do to get your site out there, fighting the best of the best, and making money for you. Just make it SEO friendly, get a natural search engine optimization expert to take a look at the code, avoid Google penalty, avoid Google sandbox, and you’ll be just fine.
Happy profits!
