Most search engines started with keyword dependency to categorize web pages and rank them in their search results for web searchers. But with time different search engines evolved differently. Google has evolved the most to give the best search experience to web user and Yahoo too did but at a far distance from Google. Other search engines stayed at their primitive stages or evolved into using different ways to index, categorize and rank web pages for search results.
After all this, Google continued to gain more share of the search results almost dominating the web search space. It is also the fastest search engine to index web pages, update indexed pages, cache them, and rank them. Yahoo is second to Google with not too bad search space share. However Yahoo didn’t evolve as much as Google. For ex, you can rank better on Yahoo just with on-page SEO where as Google wants off-page SEO as well.
Also the fast indexing and updating of one search engine along with broad market share makes it a good case to settle with optimizing web pages to one search engine (Google). When one finds it difficult to adhere to changing requirements of Google SEO one might just settle with Yahoo as well as it is easy to do on-page SEO.
One can notice the difference between SEO to Google and Google+Yahoo in the web traffic that comes to a web page in the first few weeks vs. the web traffic after a month once Yahoo had index the page. This difference in most cases is small to make it a good case to settle with targeting to one search engine.
There are also other forms of search engines which are narrow but have huge potential for traffic within themselves. For ex, social bookmarking sites like Digg, you can search in Digg as well but lists only bookmarked links, web directories list only submitted web sites, topic specific search engines, Google blog search etc. These won’t need lot of SEO on our part but other activities needed to dominate our links in those sites.
Whichever search engine one chooses to optimize to, one should have good knowledge of the working of that site or search engine to make the efforts worthwhile. For some webmasters it is easy to rank on Digg than on Google. For those not asking for too much of results a partial optimization to a lot of search engines is required to get some results.
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Do I have to submit the URL of a new article to Google or will I just wait for Google to do the task itself?
Tried searching for my latest articles on Google but I didn’t find any trace of them. Found the older ones, though.
If you or somebody bookmarks your article on a bookmarking site, it will be noticed by Google in half an hour and start showing up. However it fluctuates like a wave for few days and may end up showing up forever or not showing up. Some fail despite best efforts, I guess gives them a break, long time later they start showing, like my blog is doing right now!