To begin with, what IS a squeeze page?
Quite simply it’s a single webpage where people enter their name and email address in order to join your list. This is often in return for some type of freebie – whether it’s a report, ebook package, or a collection of videos. The sole purpose of an squeeze page is to get people to opt-in for a list. That’s it. It shouldn’t have any other function that may ‘distract’ the reader.
Tip 1 – Give away a quality freebie
There was a time when you could offer a free report on pretty much anything and people would sign up for it simply because it was free. This isn’t the case any more. People have become increasingly more choosey about what they will swap their name and email address for, so the 1st step towards producing an effective squeeze page is to ensure your freebie is of good quality and is something people within your niche will actually want.
Tip 2 – Make sure your copy makes your freebie ‘irresistible’
If your offering is something people will need AND they know they want it – they will sign up. Your copy should pull out all the juicy bits of what they’ll receive and make it such that they simply can’t turn down your freebie.
Tip 3 – Have a catchy title
We have all seen free reports been given away using the title “10 top tips to…….” In the current internet world this really is seen as BORING. Give your product a catchy title and make it stand out. Take a look at the best selling products within your niche and take a look at the sorts of product names they use.
Tip 4 – Use graphics to “sell” your product
Make your squeeze page appear to be a paid product. Spend time or invest money into creating good quality graphics. In my view this is an important step towards producing the right squeeze page. Of course there are plenty of them out there which don’t have any graphics at all (and it seems to be an increasingly popular trend) but if you take that route then you need to be able to write really good copy. If you utilize graphics your copy won’t need to be nearly as good and it’ll still convert at a decent rate.
