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The best passive income ideas are ones that have a potentially long life. That is great news for the writer. Well written, timeless articles can earn online residuals, we’ll call it writing money, for years. In order to creative passive income opportunites, the writer must create SEO content, or search engine optimized content, using the laws of keyword supply and demand, deliver the information in a format reader/surfers will use, and know how to promote their articles through search engine submissions, social networking and other communities and sites online.

Creating SEO Content

Writing SEO content involves using the laws of keyword supply and demand, as well as understanding how to use keywords in your title and web page content. Without the basic, and most necessary knowledge, you can generate volumes of information and never earn a dime.

SEO Content

Search engines read the title and first 250 characters of your content. So, the best written articles that will generate online income are ones that include the top keywords in the title and first paragraph. Finding the best keywords is not solely based on the most searched terms. Keyword popularity is only a part of the equation.

Keyword Demand

Your goal when writing web page content is to have a high ranking in search results. If you simply use the most common searched for terms, you will be competing with possibly tens of thousands of other pages. Getting your page listed in the top ten is not likely if there are already 50 or more pages of search results. What you want to do is use keywords that have a high demand and low supply. In other words, you want to use popular search terms that have as few as possible results.

Finding the most popular search terms is very simple using the Google Adwords Keyword Tool. To begin, select descriptive words or phrases option, enter in words and phrases in the text box provided, un-select use synonyms, enter the characters from the picture and click Get Keyword Ideas. This will provide you with a list of suggested keywords. Once you are on that page, refine your search. Under Show Columns to Display, select Show Estimated Avg. CPC. This will show you the average cost per click advertisers pay for each keyword. Then select Show Search Volume Trends. You will see several months of information for each keyword. Now, sort the results by clicking on the column heading, “Approx Avg Search Volume”. This will sort the suggestions by the top search averages over time. Now you have a list of keywords. Click “Add” for each keyword you are considering using. Use high average search volumes with good CPC values. Once you have added them to your list, look at the right side of your page. Your selections will be listed. Download your keywords in a text format, using notepad as your default. Notepad will be opened with your selections. Format your selections in a comma separated format with no other characters or returns. They should be listed in a single line. Save this file.

Keyword Supply

This is the most important step. The Google Tool is free. However, there is a cost associated with a good keyword supply tool. The best I have found is the Site Build It! Search It! tool. If you are seriously want to make money writing on line, it is worth the expense. This tool will save you time, and produce real results. Briefly, the Search It! tool takes your list of keywords and tells you the real supply for each. You want low supply numbers that correspond with high search demands. Those are the best keywords to use to generate residual income from your articles. Without this tool, you will spend hours trying to determine which keywords to use. That is time you could be using to write more articles and make more money.

Writing Web Page Content

Whether you are writing on a writing site, or your own blog or website, you are creating content. There are a few basics to doing this effectively. First, remember the rule of 250. Your keywords need to appear in your title and in the first 250 characters of content.

What you write about doesn’t really matter, as long as you are providing information people are searching for and you are not violating any terms of use. What are people searching for? You already know the kind of information they want. But how do they want it? Short and sweet. Keep your content to a minimum, and easy to read. Your opening should not only contain keywords, but something that will make a visitor want to stay and read. Don’t try to sound too authoritative or intellectual. A conversational tone is very effective.

Publishing and Marketing

Now that your content is written, publish and market. Don’t spend any money on this. There are a number of free search engine submission services, and free writing sites. In addition, buzz up your article by notifying friends, family and clients that you have published on line. Use social networking sites, social bookmarking sites, and communicate with the other people on the writing sites you are using.

Making money writing online is a learning process. The best way to start making money is by writing – a lot. The more you publish, the higher your earning potential. Keep in mind that once published, your articles will be earning money for months and even years to come. Be patient, keep at it, and keep learning.