The sad the fact is that you can easily offend Google! Here are some thoughts and approaches to ensure that you maintain a good ranking on search engines.
The sad the fact is that you can easily offend Google, particularly if you are an SEO article writer that is leveraging the power of sites like Triond to provide links to client websites. This is despite investing in your very best efforts to your articles and building links, your website could be overlooked. Search engines like Google or Bing will search through your articles to determine whether they represent delivery of top quality information, relevant leads to clients or people. If you’re not able to impress the search engines like Google then the truth is traffic dries up, and your revenues are likely to decline.
As an aside the word “quality” is used rather a lot in this article. Please remember Google is unable to understand the quality of any article published in terms of quality of writing – perfection excluding spelling or grammatical errors, it is merely measuring quality based on uniqueness of content.
Then when you are focusing on your site, be it writing content or creating back-links, you need to consider whether what you are doing is exactly what the search engines are seeking in order to rank pages. You fail and Google will ignore your pages altogether and as a result your time and energy will have been wasted. In the end, if the search engines do not believe your website will prove to add for their search quality (and, therefore, their income), then they are not really thinking about your projects. Full stop.
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However, give Google what it’s seeking and the traffic can flow. Just what exactly does Google want out of your website?
To begin with, consider the content. Search engines are seeking unique information. Many people know that in order to generate interests for their site they have to create back-links and therefore they post material on blogs and content farms like Triond. Subsequently Google uses this content to construct its indexes of all web content. You will get traffic based on the uniqueness of published content. For some writers their aim is simply to publish publish a mass of articles to websites like these and create links for their client to ensure that it improves how it is rated in the search results. Thus if this writer was building publicity for a women’s magazine then I may innocently embed a link into an article as in this sentence; I could also be more clever and link to a blog article, owned by the same organisation.
Whenever you post identical articles to multiple sites it won’t improve the standard of search engine results. Consider it from the searcher’s perspective they are looking for a broad spread of results – the good, the bad, and the darn right ugly. As the writer you need to consider how your contribution adds to the standard of search engine results! When an article is re-written then Google will prefer it, but should two be identical it will negate the ranking of the publication. This ironically is where spinning software can help because it will help you to have two articles that say the identical things, but use different words to do so.
Google has clearly shown that for just about any given keyword search they would like to provide completely unique content within the results. Google won’t show exactly the same article from multiple sites within the top ten recent results for any keyword search you perform. This makes sense, right? Would you need to read a magazine about diet, for example, where every chapter only covered the same content as the chapter before it? You would be very quickly bored and next time this magazine would not be on your shopping list.
In the same manner, when individuals perform search, they expect to obtain a large collection of information to help them solve their specific problems. The prospective customer might be seeking the advantages and disadvantages in regards to a particular product of yours, it is much better they do not see duplicate copies of one identical article. Google has over time been re-designed in order to give people what they desire – a mixture of information about the subject of their search. This is the challenge of duplicate content. So it seems sensible that Google is only going to show one copy of any duplicated content within the results. Generally this means content shouldn’t also appear elsewhere unless re-written. Yet authors are usually experts about a particular subject and often cover many of the same issues again and again. Just how do then will they react to this concern?
It is always acceptable to re-publish and this is when authors use personal blogs and content farms like Triond. The idea – they can re-produce earlier articles and make relevant links towards a targeted site with minimal effort. Yet it is not always a good idea unless the content has a high degree of uniqueness. Indeed it is probably best to have a copyscape subscription and check your content before posting; especially if you are building SEO based links for a client. However, you must be sure that the links you build originate from unique pages that contain unique content. That is the challenge the SEO focused writer, or Internet marketer, faces in generating new articles. Your brand-new posts must guarantee that content posted is exclusive.
What can you believe if 25 reviews were published under different user names but stated the same facts? Can you believe individuals reviews were fair and honest? Never! You’d assume, and appropriately so, the “testers” were being paid to create favourable reviews. Lets be honest people are paid to write favourable reviews. When you read the second review and it is identical in every word you will wonder what is going on. Likely you’ll disregard it and look for something more unique. Worse still the perspective customer would give up and buy a different product altogether. Reviews may have some ideas in common, however they wouldn’t be sentence for sentence exactly the same.
Well, to Google, your website is the merchandise that is being reviewed, the pages that connect to your website would be the reviews. One method which search engines use to make certain the web pages displayed as part of the very best search engine results are “quality” pages is through evaluating the “originality” of every “review” that connect to the target web page. A large factor for this is if the individuals connecting pages are unique then they are likely to be of the best quality. Mary and George bay both write something and they have many common views, but they are not identical because they use different words to describe the product and link to the page; personally they have different experiences to talk about and therefore what they say is different; these reviews will pass the ‘quality’ criteria applied by Google.
Google will count links from duplicate pages, however it will not apply as much importance against them. Why is that? They’re clearly “reviews” compiled by exactly the same person, even when they are in various sites (under different user names). Search engines really want to rank sites that will get proper, or genuine “reviews” from lot of different people around the globe. To them that is a far better indication of unique content so it is better to have quality in-bound links as opposed to a high number of them. Nevertheless spun links do provide some value in marketing a website, yet you have to take into consideration that in acquiring links for your site, you have to make certain the content individuals links show up on is top quality, completely unique content and therefore are added gradually with time. That simply makes sense. Your on-line marketing specialist will help you in producing quality links, that provide Google the sense to be natural.
Google is a “full text Internet search engine”. Which means that Google looks at the content including the phrases and words that the article is composed of. After that it catalogs all of individuals key phrases into a catalog. When somebody starts searching, it leverages that index and finds pages that are based on the key phrases being looked for. In case your page is one or the top pages in the resulting search, and provided the other quality factors are in place (as talked about here), then Google can rank that page appropriately within the search engine results.
Consider this: if each unique article can deliver just one new site visitor daily, then 100 duplicate articles would only deliver 30 site visitors per month (because remember, Google is only going to show one of these pages within the search engine results). Alternatively where you have 100 unique articles each delivering one new visitor daily, theoretically that translates 3,000 new site visitors monthly because each article provides exclusive material. This is a case of quality matters.
As part of positioning highly in the search engines, for low-volume key phrases, you need tens, or perhaps 100s of inbound links. Sadly for key phrases that relate to high volume traffic counts you’ll probably need thousands, if not tens of thousands of links! Frankly this is where you need the assistance of a viral marketing campaign.
Once you have added a back-link to your website in to the unique articles you generate, after this you publish them to article sites, blogs, etc. ensuring you receive a unique article onto each site.
When Google understands that completely unique content together with your link inside it, it does not view it like a copied, poor “review” of questionable value. Rather, it sees it for what it’s: a top quality, unique page connecting for your site. It’s individuals types of links which get your website rated within the search engines like Google, and it is getting a large number of individuals unique pages disseminate over the web which will produce a snowball traffic effect.
A couple of new site visitors does not appear like much, but when you receive that lots of new site visitors per unique page, and also have 1000’s of unique links — it accumulates inside a large way.